4 Ways To Stay On Top Of Hotel Industry Competition

4 Ways To Stay On Top Of Hotel Industry Competition

Carry out research

No matter what kind of issues you are experience, lack of bookings, slow walk-in pickup, rating decline, you should always start with discovering the problem to tackle. Menus, service, venue location, social or economic situations, technology upgrades, booking and marketing challenges, shifting trends, etc., could all be impacting factors. 

It is recommended to give your business a frequent sober gaze, asking family and friends to stay at the property or dine at the restaurant and share their honest feedback to help determine what's doing well, what may be better, and what changes are needed, in addition to completing the market survey and monitoring it with opponents.

 

Fix the problems, then spread the news

Inform others about the improvements made when identified problems have been reviewed, discovered, and corrected. Involve social networks and devote time and effort to various marketing methods to spread the word.

 

Consider redesigning your menus and refreshing interiors

Travelers and diners today, especially the younger crowd, prefer places that appear to be bustling and lively. Layout modifications and adding attractive details to interiors can indicate that the company is heading through a time of change. It does not have to be a complete overhaul; a fresh coat of paint or some indoor plants can brighten up the space.

 

Keep your hand on the pulse

Measures must be applied appropriately and timely, right after they've been detected, otherwise even your loyal guests might reconsider their choices and look out for new places. This entails regular trainings, revising procedures and regulations and making sure that everyone in the venue is aware of the new track.

 

Photo credits Andrea Piacquadio

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