Bermuda Tourism Authority welcomes Jamari A. Douglas as Vice President of Marketing, PR, and Communications

Bermuda Tourism Authority welcomes Jamari A. Douglas as Vice President of Marketing, PR, and Communications

The Bermuda Tourism Authority (BTA) is pleased to announce the appointment of Jamari Douglas as Vice President, Marketing, PR, and Communications. In this newly created role, Douglas will lead the BTA’s efforts in promoting Bermuda as a world-class and welcoming destination for all.

Born and raised in Bermuda and from Deepdale Pembroke, Douglas is no stranger to the BTA, beginning as the organization’s Sales and Marketing Intern and rising through the ranks to serve for several years as the organization’s Digital Marketing Manager. During that time, he managed the BTA’s website, content, and digital media distribution, working closely with all teams and partners to ensure success.

We feel extremely fortunate to have Jamari back with us at the Bermuda Tourism Authority,” said BTA Interim CEO, Tracy Berkeley. “His deep knowledge of our island and its offerings, along with his proven leadership skills and marketing expertise, will give Bermuda a major boost in the years to come.” 

Douglas obtained a Bachelor’s degree in Business Administration, Marketing from Morehouse College in Atlanta, Ga.  He also has several Google Training Certifications, a project management certificate from Pace University, and is currently an NYU Stern School of Business MBA Candidate. Most recently, Douglas worked as Marketing Director at the Bermuda Business Development Agency (BDA), where he developed and launched a new brand and facilitated media partnerships along with a robust content strategy.  Additional responsibilities include branding and messaging of Work from Bermuda Programme, Climate Risk Finance, and the development of Bermuda’s Climate Hub on the BDA website. He has served on committees: BOPP, Our World Too, and ILS Bermuda.

Douglas spearheaded the BTA’s groundbreaking collaboration with Google, which made Bermuda the first island destination to have its entire jurisdiction on Google Street View. The project won a Platinum Adrian Award for digital marketing innovation from the Hotel Sales & Marketing Association International (HSMAI) in 2018, one of the travel world’s most prestigious honours.

“I’m thrilled to be back at the BTA, where my career began 13 years ago, and I’m honored to take on the role of Vice President, Marketing, PR, and Communications,” Douglas said. “My extensive experience and expertise in the tourism landscape coupled with my hard work and unwavering commitment to Bermuda guided me to this position. We have a dedicated team of passionate and diverse people. I am also looking forward to re-engaging with local and international partners to grow tourism in Bermuda delivering against our National Tourism Plan.”

Douglas’ role will focus on honing the strategic direction of the BTA’s global marketing and communications programs, including oversight of all international agency partners. He has also headed up the roll-out of a refreshed brand, and the new Lost Yet Found campaign which has been featured in publications in North America, the UK, and Europe and has had impressions of 89.2 million so far. Douglas will be responsible for ensuring that all marketing and communications programs follow the direction of Bermuda’s National Tourism Plan.

About the Bermuda Tourism Authority

The Bermuda Tourism Authority (BTA) is an independent, non-government, entity and the official destination marketing organization for the island country. The Bermuda Tourism Authority (BTA) promotes Bermuda globally as a world-class destination for leisure and group travel and tourism investment. For more information visit: www.gotobermuda.com/bermudatourism.

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