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Reeco, the leading AI-driven procure-to-pay platform for the hospitality industry, today announced the appointment of James Hansen as vice president of business development. With more than 25 years of experience in hospitality and hotel management, Hansen will play a pivotal role in scaling Reeco's growth in the hotel sector, leveraging his deep industry knowledge to forge strategic partnerships and drive revenue growth. Hansen will oversee initiatives to identify and secure new business opportunities, develop new market channels, and build relationships with potential clients. As Reeco continues its rapid expansion, his expertise will be instrumental in enhancing its early-stage market penetration and operational impact.
Hansen's career includes extensive experience in sales, marketing, operations, and finance within the hospitality industry. He has consistently exceeded revenue, growth, profitability, and return goals for owners and stakeholders while driving market expansion and operational efficiencies. Most recently, Hansen served as chief development officer for OTH Hotels & Resorts, where he led the growth and development of a portfolio of over 15 award-winning hotels across the United States. Prior to this, he held key leadership roles at Hotel Equities, Kolter Hospitality, and Interstate Hotels & Resorts (Aimbridge Hospitality).
Hansen has a Bachelor of Arts in Hospitality and Tourism Management from the University of Florida and an MBA from Northwood University.