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Rasha Lababidi has been appointed as the new Chief Product Officer for Kempinski Hotels. In this newly created role, Rasha will lead product innovation, design and guest experience across the brand's luxury global portfolio.
With over 25 years of executive marketing management, branding, guest experience, product and concept development, innovation and transformational corporate strategy expertise within luxury hospitality and real estate, Rasha brings a wealth of experience and strategic acumen to the role.
Rasha previously held the esteemed position of Senior Director of Marketing at Emaar and Head of Marketing at Al Maabar International Investments (currently Eagle Hills). From innovation to revitalization, Rasha has led brand, marketing and concept development teams for some of the region's most iconic brands and destinations.
Rasha is also the co-founder of Meraki & Modus, a concept and strategy firm specialising in creating visionary concepts and strategies for luxury lifestyle destinations around the world. To date, Meraki & Modus has successfully delivered over 150 hospitality concepts across four continents in addition to corporate transformation projects for property development, masterplan visioning and go-to-market strategies for some of the worlds' leading luxury hospitality and property development groups.
Rasha holds a Bachelor of Commerce from Concordia University and a Master of Science from the University of Surrey.