Bob W appoints JLL hotels and hospitality chief to boardas operator ramps up EU expansion

Bob W, the tech-powered hospitality operator redefining the world of hotels and serviced apartments, has today announced the appointment of Philip Ward, former CEO of JLL’s Hotels & Hospitality Group for the EMEA region, to its Board of Directors.

Photo credits: Philip Ward

A leading figure in the European hotels and hospitality investment industry, Ward brings with him over three decades of experience in real estate, investment banking and hospitality advisory.

At Bob W, Ward will act as an independent voice for shareholders, offering guidance on the company's direction, answering shareholder questions about operations, ensuring decisions align with company success and providing objective oversight. 

His appointment comes as Bob W continues to expand rapidly across Europe, including in Greece, where the operator last month announced plans to launch a third building in Athens.

Ward brings a 35-year track record in hospitality and real estate, most recently serving as CEO of JLL’s Hotels & Hospitality Group for the EMEA region, where he led a team of over 130 hotel experts across 10 countries. Throughout his career working with companies including Brookfield Financial Corp, KSL Capital Partners and Rothschild & Co, he has become a trusted adviser with deep expertise in sourcing capital, structuring complex transactions and steering clients through changing market conditions.

Philip Ward, Independent non-executive director said: “I’ve followed the impressive trajectory of Bob W for some time and have been consistently impressed by their unique blend of technology, sustainability, and hospitality expertise.

“The serviced apartment model is evolving rapidly, and Bob W is at the forefront of this change – delivering flexible, design-led experiences that travellers love and investors trust. I’m excited to contribute to the next stage of the company’s growth journey.”

Niko Karstikko, Co-founder & CEO of Bob W, said: “Philip is one of the most respected names in European hospitality investment. His deep knowledge of real estate and his strategic insight into the hospitality sector will be invaluable as we continue to grow our footprint across key European markets.

“Philip’s appointment further strengthens our ability to forge meaningful partnerships and execute on our ambitious vision for sustainable, tech-powered hospitality.”

Backed by leading venture capitalists and institutional investors, the company is targeting continued growth through innovative property strategies and long-term partnerships with real estate stakeholders.