Expert's Opinion: Matthew Brend - Director at The Brend Collection

The respected leader of one of the most loved UK brands explains how applying multi-generational approach in hospitality result in business development and fostering connections.

MB: "The Victoria Hotel offers multi-generational holiday packages where everyone is catered for, from the youngest to the oldest family member. They are a great way for us to build loyalty with guests who create lasting family memories during their stay and who often return each year to repeat that same experience. It becomes an annual family event in everyone's diaries."

"With families continuing to choose multi-generational holidays, Sidmouth’s 4-star Victorian landmark, the Victoria Hotel, is the perfect destination for a memorable family getaway where all ages are catered for. According to a survey by Legal and General of over 2,000 UK adults, 46% highlighted the importance of a multi-generational family trip, and tour operator Scott Dunn reported that the number of multi-generational groups traveling with them had doubled in 2023, compared to 2021. 

Situated along the stunning Jurassic Coast and boasting an array of amenities, including its newly launched Source Spa, the elegant Victoria Hotel, part of the Brend Collection family, promises an unforgettable experience for multi-generational families seeking quality time together.

With its rich history, the Victoria Hotel combines timeless charm with modern comforts in its beautifully appointed rooms and suites which offer breathtaking views of the sea and gardens. Offering a range of family-friendly options, including spacious suites, the hotel provides the perfect setup for families of all ages travelling together including professional babysitting and nanny services.

The Victoria’s beautifully landscaped gardens and the nearby South West Coast Path provide the perfect setting for walks and outdoor exploration. Families can explore the picturesque beaches or visit nearby attractions such as the famous Donkey Sanctuary, Bicton Park Botanical Gardens or Crealy’s Adventure Park. The town's calendar of events, including the renowned Sidmouth Folk Festival, provides year-round entertainment and cultural experiences."