Q&A: Scott Brown, Director Of Sales - UK Meliá Hotels International talks about innovation and technology in hospitality
- Hoteliers Circle
- Oct 29, 2024
- 2 min read
A renowned commercial leader with a diverse work experience in sales and business development shares his insights on how smooth guests experience strengthens the brand.
HC: "How important are innovation and technology trends in your business development strategy?"
SB: "As the modern world continues to become more technologically advanced, the hospitality industry is no exception. It is important that as leaders in the sector, we find ways to adapt and evolve. The Meliá app is a one-stop shop for travellers keen to make their trips, whether for business or leisure, simpler and more streamlined. Guests at our Meliá hotels across the world, can use the app to organise any trip quickly, comfortably, and easily from the moment of booking right through to checking out at the end of a stay.”
"The app gives guests a wide range of options, helping those looking for the perfect hotel stay, to distill the best hotels for a number of trips including those for families, couples, athletes, beach trips or city stays. Meliá guests can use the app to book their hotel rooms, as well as checking in on arrival to save time and hassle at the start of their trip. The app also tells guests when their room is ready and can be used to request any hotel service, including room service and spa experiences.”
"The Meliá hotel group is making strides and we're proud to be at the forefront of tech innovation for hotels to ensure that the industry matches the paces of wider tech developments. We encourage our guests to download and use the app; with any bookings made in this way, guests will benefit from a 5% discount, making it the perfect way to start a trip. Benefits from exclusive promotions and discounts from start to finish can be enjoyed using the app for iOS and Android devices. Tech developments are only speeding up, so we believe that it is important that we match this pace and continue to be forerunners in the hotel and hospitality industry."
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