Passionate about luxury lifestyle branding, service excellence and adding value through innovation, Vinicius Viana believes that Luxury and Lifestyle are constantly moving. Brazilian citizen, Vinicius is a native hotelier and an active supporter of the UNV for Humans Rights.
I am an orphan. I lost my mom when I was three years old. And, tragically, I never had the opportunity to know my father, either. I was raised by my beloved grandma, along with my aunt and three cousins. I felt alone most of the time during childhood. From this, I developed an emotional magnetism with some charities in Brazil. Helping people, talking to them – understanding them. Not only giving bread to the poor but above all, making them feel special and valued.
Hospitality has always been in my heart. It’s about helping people in need. Serving and understanding others is what matters to me.
When I look at a person, I see a “person” – not a rank, a class, or a title.
Being a Butler or P.A. for UHNW individuals could be a dream job for most people out there. However, it requires a lot of stamina and resilience to make things happen every day. All the client wants is time. Time and quality service counts in every aspect of the job.
The day to day workings is vastly different from one job to another. Today you can be at the estate in the Middle East; then a few hours later, you are packing and preparing a long and carefully-planned list for catering to be sent and served (by you) in Europe.
I have seen little room for a steady daily routine. From food and beverage services to preparing events, hosting VIPs, knowing about private planes, yachts, and antiques... It’s a vast field with the unique skills needed to navigate it all.
My three main foundations always have been: diplomacy, discretion, and a unique state of mind.
To stand tall on your own feet requires a lot of understanding that money is time. Ultra-high net worth individuals cannot wait. Your mindset and skill-set must be as precise as a surgeon’s hands.
You will be challenged every single day to find out if you have the best to offer. In terms of services, luxury, or lifestyle: It’s a vicious cycle that never stops. The more you know, the better you will be able to perform in your job.
Knowledge is paramount while wanting to understand wealthy minds and deep desires.
Perhaps “wisdom” is understanding that I am one small part of a VIPs operation, and I enjoy that I am learning from my boss every day.
Luxury hotels, the airline industry, and royals are virtually one in the same – unparalleled wellbeing for VIPs and the uniqueness of tailored services.
I’ve learned that success comes in a very prickly package. Whether you choose to accept it or not is up to you. It’s what you choose to do with it, and the people you choose to surround yourself with. Always choose people that are better than you. Always choose people that challenge you and are smarter than you – that’s how you grow and learn.
Certainly, dedicating a life to others happiness can sometimes be exhausting. At times it can never be enough to fulfil what they expect. But trusting and pushing yourself every day makes you stronger, and that’s how you get to the next level.
The challenge is to understand when and where you can cross boundaries.
Not that I have ever necessarily been faced with it, but if [a VIP hotel guest] wants something illegal, immoral, or against federal law and\or international laws - I will not do it.
Having said all of that, the wealthiest do not always accept a “NO”. So, we learn in the service industry that is important to rebound gracefully and always provide second and third alternatives.
For me, the job is about accepting the challenges along the way, choosing to keep moving forward, and savouring the journey while striving to give my clients the best I can. The hardest part is, regardless of how you proceed, no matter how difficult the situation, just excel and do your best.
From wearable devices that monitor vital signs in real-time to AI-powered health apps offering personalised wellness plans, technology is empowering individuals to take greater control over their health journeys. These innovations provide more accessible, efficient, and data-driven solutions, allowing for a more proactive stance on well-being.
As the wellness industry continues to embrace these innovations, the focus remains on enhancing well-being while addressing the ethical and practical challenges that come with it. The future of wellness promises to be more connected, personalised, and insightful than ever before. We are talking to the industry experts Laura Montesanti and Kate Leff who share their views of the future of wellness.
Laura Montesanti, Founder of Synergy
LM: “We have seen plenty of new concepts being developed in the wellness space that have included AI and technology. AI and technology will play a central role in shaping the future of wellness in hotel spa experiences by enabling deeper personalization, enhancing the guest experience, and driving operational efficiency. This evolution will make wellness more accessible, inclusive, and seamlessly integrated into guests' lifestyles, both during their stay and beyond.
Key trends integrating technology, include:
Full body analysis. Technogym one of our partners has just launched a full body scan machine to review people system and then advise them on the best workouts. Technogym Checkup is a fundamental element of the Technogym Ecosystem, and uses advanced measurement technologies and artificial intelligence to provide an assessment of physical and cognitive condition.
All the different measurements converge in Wellness Age™ — a simple yet powerful metric that is easy to compare to your actual age, providing a clear indicator of your progress. Technogym Coach's artificial intelligence adjusts training programs accordingly to maximize results, increasing satisfaction and level of engagement in the long term.
Choosing the best nutrition and in this case teas to suit your body. One of our sponsors, a Korean Tea Supplier called Chung-gang-won uses an Energy Reading Machine to advise its clients on teas. Their bio-information measurement device uses harmless microcurrents to visualise one's body’s unique energy distribution, from which they’ll be able to discover which teas or herbs can help balance one's body.
Frequency machines are also being used a lot and doing miracles out there. One of our attendees Wholetone Wellness is a bioenergetic wellness service specialising in the application of frequency-based wellness technologies. Its system identifies, stimulates and balances the energetic terrains of the body and environment, including physical, psychological, and spiritual energy.
Beauty scans. I have also personally tried skin analysis supplied by Biologique Recherche at the Lily of The Valley that would help in detecting the type of skin and in turn the best treatment and products were advised. But also a very interesting scan of my scalp at the Mandarin Oriental in Barcelona by the Miriam Quevedo hair spa, in which a therapist trained in trichology makes a personalised diagnosis with the iMirocam to assess the condition of your scalp and hair fibre to then advise you on the best treatment and products for your hair.
Music. A big one that is being adopted on different levels to enhance wellness journeys. From music apps that welcome you in your room, to music that is made by recording the vibration of nature and is then introduced to relax and feel the healing powers of nature.
Other trends I'm seeing emerging: Floating pods, Light and colour therapy and Sleep pods.
I do feel that the personal touch and warmth that a person can give is irreplaceable, and that a machine cannot pick up on subtlety and feelings that a person would be able to pick up on when assessing a client. But it can definitely help speed up some of the process, improving efficiency and therefore allowing for a smoother and cost effective operation in a SPA. However, implementing technology is also challenging on the side of training and implementation within a business that has been running on pure labour and personal touch."
Kate Leff, CEO at REVIVO Wellness Resorts
KL: "AI and technology are revolutionizing the wellness industry by offering personalized, data-driven experiences. At REVĪVŌ, we see a future where technology not only enhances but also customizes wellness journeys, making them more effective and engaging. Through AI-driven analytics, we can tailor treatments to individual needs, monitor progress in real-time, and offer insights that empower guests to take control of their wellness journey. This level of personalization will set new standards in the industry, transforming how guests interact with wellness services.
Key trends include AI-driven personalization through health data analysis software, which allows us to create more curated and tailored experiences for our guests. Wearable health technology is also leading the way by providing measurable data, such as monitoring sleep patterns and stress levels. In our soon-to-open Vitality Centre, we will be incorporating advanced technology for personalized nutrition, longevity, and sleep treatments, along with diagnostic tools that utilize health data management to offer a comprehensive and measurable approach to wellness.
REVĪVŌ is a luxury wellness resort that embraces a holistic approach to wellbeing, seamlessly integrating technology to enhance our guest experience. One example is our Breathe Luxe Lamp, which offers customizable lighting modes to serve as a personal sleep and wake companion. From soothing amber light for restful nights to invigorating blue light for energetic mornings, the lamp helps align guests' routines with guided breathing exercises and evening meditations.
REVIVO Wellness Resort Bali
The benefits of AI-driven wellness programs include greater personalization, efficiency, and the ability to provide data-backed insights. These programs can adapt to guests' needs in real time, creating a truly bespoke experience. However, challenges include ensuring data privacy, maintaining the human touch that is so integral to wellness, and managing the learning curve for both staff and guests. At REVĪVŌ, we believe in a balanced approach, where technology enhances rather than replaces human interaction. Wearables are particularly transformative, as they provide real-time health data that can be used to tailor treatments to each guest’s unique needs.
The key to balancing technology with human touch is to ensure that technology serves to enhance, not replace, human interaction. At REVĪVŌ, we use technology to gather data and personalize experiences, but we always prioritize the empathetic, human connection that defines exceptional service.
The integration of AI and technology will likely be a major differentiator in the hotel spa industry, setting apart those who innovate from those who don't. As guests become more tech-savvy, they will expect personalized, tech-enhanced experiences. Resorts that can seamlessly integrate these elements while maintaining a high level of human service will lead the way. At REVĪVŌ, we view this as an opportunity to redefine luxury wellness by combining the best of both worlds.
My advice would be to start with a clear vision of how technology will enhance your guest experience and align it with your brand values. Invest in technology that adds genuine value, and ensure that it complements rather than overwhelms the human aspects of your service. Also, be prepared to invest in training and support for your staff to ensure a smooth integration. Finally, always keep the guest at the center of your strategy—technology should be a means to deliver a more personalized, engaging, and impactful experience.
As we look to the future, it’s clear that the wellness industry is on the brink of a technological transformation. However, the core principles of wellness—empathy, connection, and holistic care—must remain at the forefront. At REVĪVŌ, we believe that the most successful integration of AI and technology will be one that amplifies these principles, creating spaces where guests feel both seen and supported, with every technological innovation serving to deepen the wellness journey."
With the wrap-up of the October's Hospitality Shining Stars Awards, we are glad to speak to the distinguished Top-rated Property Leaders selected by voting recognised for their exceptional contributions and innovative approaches to property management. These top leaders embody the spirit of excellence, resilience, and creativity that drives the industry forward.
Ahmed Elnawawy | General Manager - Rixos Bab Al Bahr, United Arab Emirates
What his colleagues say:
“Since taking over as General Manager of Rixos Bab Al Bahr in January 2023, Mr. Ahmed Elnawawy has proven to be an extraordinary leader, transforming the resort across multiple dimensions. His leadership has driven improvements in employee engagement, guest satisfaction, revenue generation, and sustainability, setting new benchmarks for excellence in the hospitality industry. Mr. Ahmed's leadership style is rooted in empathy, transparency, and empowerment, creating a culture of mutual respect and open communication. This approach has fostered a collaborative and positive work environment, which has directly contributed to the resort’s success. Numerous return guests have praised the heightened quality of service, facilities, and entertainment. Financially, the resort has excelled under Mr. Ahmed’s leadership, surpassing revenue expectations. Mr. Ahmed has skilfully managed the budget, balancing improvements to facilities, rooms, and the entertainment program while maintaining strong profitability.
Sustainability is a key focus for Mr. Ahmed, who has implemented 51 sustainability initiatives in 2023 alone. Among these are the elimination of single-use plastics and the introduction of a water bottling facility, which has reduced the resort’s environmental impact. Mr. Ahmed’s leadership at Rixos Bab Al Bahr has been instrumental in elevating the resort’s standards across all areas of operation. His focus on employee engagement, guest satisfaction, revenue growth, and sustainability has transformed the resort into a benchmark for excellence in the hospitality industry. Through his visionary approach, strategic management, and deep commitment to both people and the environment, Mr. Ahmed has ensured the continued success and growth of Rixos Bab Al Bahr. His accomplishments over the past year demonstrate his remarkable leadership and dedication to creating a thriving and sustainable resort.”
Andrew Jansson | Cluster General Manager - Centara Lagoon Mirage Maldives and Centara Grand Lagoon Maldives
What his colleagues say:
“With nearly 30 years of experience in hospitality, Andrew has held leadership roles across 14 countries with prestigious hotel brands like Hyatt, Shangri-La, One&Only, and Minor. His current position at Centara marks his fourth management role in the Maldives, where he will oversee the pre-opening and strategic development of both island resort properties. Andrew's extensive background equips him to drive excellence and innovation in these exciting new projects.”
What do you love the most about hospitality?
AJ: “For me, it’s about being part of those special moments, knowing that what we do, has somehow played a role in creating experiences and memories that our guests will share for a lifetime.”
What makes one a true hotelier?
AJ: “You have the be a people person, and you have to have a passion for what you do, no matter how unappreciative it may seem at times. The job satisfaction comes from the smile on people’s faces; whether it’s making a couple’s dream vacation come true, or being a part of a young colleague’s career development and growth. Those little moments is what it’s all about.“
Fernando Horta | General Manager - Hotel de Bourgtheroulde, France
What his colleagues say:
“Fernando has over 20 years of experience in luxury hospitality, having held leadership positions at prestigious hotels across Europe. Known for his dedication to excellence, he focuses on delivering innovative guest experiences and cultivating a strong service culture. His strategic vision and passion for crafting unforgettable stays have firmly established Hotel de Bourgtheroulde as a top destination in the industry.”
What do you love the most about hospitality?
FH: “What I love the most is the endless possibility of crafting new experiences for our guests. See the joy in their eyes when they are delighted with something. Sometimes it can be something simple, but if provided from the heart, it will make a difference.”
What makes one a true hotelier?
FH: “The passion put forward in order to fulfill a promise. The ability to adapt to other cultures, speaking several languages, caring for the associates, spending time helping them grow, looking after the assets as if they are your own.”
Nizam Hassan | Executive Assistant Manager - The Nautilus Maldives
What his colleagues say:
“Nizam began his hospitality career over two decades ago as an apprentice at Four Seasons Hotels & Resorts and has since worked with renowned brands like One & Only, TAJ, and Anantara. With extensive expertise in service and culinary arts, he believes his attention to detail is key to driving his team’s motivation and achieving exceptional results. His commitment to excellence continues to be a valuable asset in delivering top-tier hospitality experiences.”
What do you love the most about hospitality?
NH: “What I love most about the hospitality industry is the ability to create memorable experiences for people. It's a field where empathy, creativity, and service come together to make others feel valued and cared for. From personal interactions with guests to the atmosphere you help build, hospitality is all about making someone’s day brighter. The diversity of people you meet and the chance to learn from different cultures is also incredibly rewarding, making each day unique and exciting.”
What makes one a true hotelier?
NH: “A true hotelier exemplifies exceptional guest focus, attention to detail, and a deep passion for hospitality. They demonstrate strong leadership, adaptability, and consistently strive to exceed guest expectations, ensuring seamless operations and memorable experiences. Their commitment to service excellence is the hallmark of their professionalism.”
Hotel business is a dynamic, high-pressure environment where hoteliers are constantly managing guest expectations, staff dynamics, and operational challenges. This fast-paced world can take a toll on mental health. Here are some mental health tips for those who constantly overwork to make life of others easier.
1. Embrace Breaks During Busy Shifts
During peak check-in times or events, it can feel impossible to step away. However, taking short breaks—just five minutes to breathe deeply or stretch—can recharge your mental state. Use quiet moments in the lobby or staff areas to regroup. Even a brief pause can help you handle stress more effectively.
2. Create a Personal Sanctuary
Whether it’s a designated quiet room or simply a corner of the staff break area, having a space where you can retreat for a few moments can work wonders. Personalizing this space with calming items—like plants, photos, or soothing scents—can help you destress during hectic days. It’s crucial to have a go-to spot to collect your thoughts.
3. Implement Team Huddles
Regular team huddles, even just for 10-15 minutes, can boost morale and communication. Use this time to discuss challenges, share successes, and offer support. Creating an atmosphere where team members can openly share their thoughts can help reduce feelings of isolation and improve mental health.
4. Utilize Technology Wisely
With the demands of managing bookings and guest requests, technology can be both a blessing and a curse. Limit after-hours work emails and notifications. Set boundaries on your devices to avoid burnout. Consider using task management tools to streamline operations and reduce the chaos during busy periods.
5. Promote a Culture of Recognition
In an industry where hard work often goes unnoticed, establishing a culture of recognition can uplift spirits. A simple “thank you” or shout-out during staff meetings can go a long way. Celebrate small victories, whether it’s a successful event or a particularly busy weekend, to foster a sense of accomplishment and community.
6. Seek Mentorship and Peer Support
Connecting with fellow hoteliers can provide invaluable insights and support. Establishing a mentorship program within your hotel can help less experienced staff navigate challenges. Likewise, sharing experiences with peers at industry events or online forums can help alleviate the sense of being overwhelmed.
For managers to remember
Mental health in the hotel industry is not just a personal responsibility; it’s a shared one. By incorporating specific practices like embracing breaks, creating supportive environments, and promoting recognition, hoteliers can cultivate a workplace that prioritizes well-being. Fostering mental health not only benefits the individuals but also enhances guest experiences and overall hotel success. Remember, a mentally healthy team translates to happier guests!