Hoteliers Circle Editorial

In today's globalized world, the hospitality industry is witnessing a significant shift towards sustainability. Eco-conscious travelers are increasingly seeking accommodations that not only provide comfort and luxury but also demonstrate a commitment to environmental stewardship. Here, we explore how hotels across different countries are embracing sustainable practices to cater to the growing demand for eco-friendly stays. Sustainable Initiatives in Global Hospitality The Scarlet, Singapore Nestled in the heart of Singapore, The Scarlet is renowned for its luxurious yet eco-friendly accommodations. The hotel has implemented a range of sustainable practices, including energy-efficient lighting and air conditioning systems, water-saving fixtures, and a comprehensive waste management program that includes recycling and composting. The Scarlet's commitment to sustainability is evident in their partnership with local suppliers to source organic and locally produced food items for their restaurant. Their website prominently features their sustainability efforts, inviting guests to explore their eco-friendly initiatives and participate in activities that promote environmental awareness. The Scarlet, Singapore Inkaterra Machu Picchu Pueblo Hotel, Peru Located near the iconic Machu Picchu in Peru, Inkaterra Machu Picchu Pueblo Hotel is a pioneer in sustainable tourism in the Andes. The hotel combines luxury with environmental conservation by preserving local biodiversity and promoting cultural heritage through eco-friendly practices. Inkaterra Machu Picchu Pueblo Hotel utilizes renewable energy sources such as solar panels and hydroelectric turbines to minimize its carbon footprint. They also actively engage in reforestation efforts and support local communities through education and sustainable livelihood programs. Guests can learn about these initiatives through the hotel's website, which highlights their commitment to sustainability and invites visitors to participate in guided eco tours and conservation activities. Inkaterra Machu Picchu Pueblo Hotel, Peru The Green House, United Kingdom Located in Bournemouth, UK, The Green House is an award-winning boutique hotel renowned for its sustainability initiatives. The hotel has been designed to have minimal environmental impact, featuring energy-efficient heating and cooling systems, rainwater harvesting for irrigation, and locally sourced organic food served in its restaurant. The Green House is committed to reducing waste and has implemented comprehensive recycling and composting programs throughout the hotel. Their website showcases their sustainable practices and offers guests insights into how they can contribute to environmental conservation during their stay, such as using eco-friendly toiletries and participating in local environmental initiatives. The Green House, United Kingdom Six Senses Yao Noi, Thailand Situated on the picturesque island of Yao Noi in Thailand, Six Senses Yao Noi exemplifies luxury and sustainability in tropical paradise. The resort integrates eco-friendly practices into its operations, including energy conservation through solar power, water management strategies, and organic farming practices to supply its restaurants with fresh, locally grown produce. Six Senses Yao Noi is committed to preserving marine and terrestrial ecosystems, offering guests opportunities to participate in coral reef restoration projects and nature conservation programs. Their website provides comprehensive information about their sustainability initiatives, inviting guests to explore their commitment to environmental responsibility and experience a luxurious stay in harmony with nature. Six Senses Yao Noi, Thailand Global Trends Shaping Sustainable Hospitality Across different continents, hotels are adopting similar trends to promote sustainable hospitality: Certification and Standards: Many hotels seek certifications such as LEED and Green Globe to validate their sustainability practices. Local Sourcing and Community Engagement: Emphasizing local food sourcing and supporting community development are becoming standard practices. Renewable Energy: Integration of renewable energy sources like solar and hydroelectric power to reduce carbon footprints. Guest Education: Informing guests about eco-friendly practices and encouraging their participation in conservation efforts. Meeting Guest Expectations In a competitive market, hotels that prioritize sustainability not only attract eco-conscious travelers but also enhance their brand reputation and contribute positively to local communities. Guests today expect transparency and authenticity in sustainability efforts, which hotels can communicate effectively through their websites and guest interactions. Conclusion The rise of eco-friendly stays in the hospitality industry represents a transformative shift towards responsible tourism. Hotels like The Scarlet in Singapore, Inkaterra Machu Picchu Pueblo Hotel in Peru, The Green House in the UK, and Six Senses Yao Noi in Thailand are leading by example, demonstrating that luxury and sustainability can coexist harmoniously. As travelers become increasingly aware of their environmental impact, the demand for eco-friendly accommodations will continue to grow. By implementing innovative sustainable practices and engaging guests in conservation efforts, hotels can not only meet these expectations but also contribute to a greener, more sustainable future for global tourism.

In the realm of hospitality, a new wave of hotels is redefining luxury beyond opulent accommodations and gourmet dining. These establishments are champions of community engagement, embodying the ethos of giving back and creating positive social impact. From supporting local artisans to empowering disadvantaged groups, these hotels are demonstrating that hospitality can be a catalyst for meaningful change. Hotel Emma, San Antonio, USA Hotel Emma, San Antonio, USA Located in the vibrant Pearl district of San Antonio, Texas, Hotel Emma stands out not only for its luxurious accommodations but also for its deep-rooted commitment to the local community. Housed in a historic brewery, the hotel celebrates its heritage by promoting local artisans and craftsmen through its décor and amenities. Hotel Emma actively supports local farmers and producers by sourcing ingredients for its acclaimed restaurant, Supper, locally. Beyond economic support, the hotel engages in educational initiatives, partnering with local schools and organizations to provide mentorship and career opportunities in hospitality. Their website proudly showcases their community involvement, encouraging guests to explore the rich cultural tapestry of San Antonio. Hotel Paradox, Santa Cruz, USA Hotel Paradox, Santa Cruz, USA Nestled in the coastal town of Santa Cruz, California, Hotel Paradox blends luxury with a commitment to environmental and social sustainability. The hotel champions inclusivity by partnering with local organizations that support marginalized communities, including LGBTQ+ groups and youth empowerment programs. Hotel Paradox hosts events and fundraisers that benefit local charities, fostering a sense of belonging and support within the community. Their website highlights these initiatives, inviting guests to participate in volunteer opportunities and learn about the positive impact their stay has on Santa Cruz's social fabric. Grootbos Private Nature Reserve, South Africa Grootbos Private Nature Reserve, South Africa Located on the picturesque Western Cape of South Africa, Grootbos Private Nature Reserve is a model of sustainable ecotourism that prioritises community empowerment and environmental conservation. The reserve operates the Grootbos Foundation, which spearheads initiatives aimed at uplifting local communities through education, enterprise development, and conservation. Grootbos partners with neighbouring villages to provide sustainable livelihood opportunities, including training programs in organic farming and eco-tourism. The lodge employs local residents and sources supply from nearby businesses, thereby stimulating the local economy. Their website showcases their commitment to community development and invites guests to contribute to conservation and social projects during their stay. Madulkelle Tea and Eco Lodge, Sri Lanka Madulkelle Tea and Eco Lodge, Sri Lanka Perched on a picturesque tea plantation in Sri Lanka's hill country, Madulkelle Tea and Eco Lodge offers guests a unique blend of luxury and sustainable living. The lodge is deeply integrated into the local community, employing residents from neighbouring villages and supporting local schools and healthcare facilities. Madulkelle Tea and Eco Lodge promotes cultural exchange by organising visits to nearby villages, allowing guests to interact with locals and learn about traditional Sri Lankan customs. The lodge also actively participates in environmental conservation efforts, including reforestation projects and waste management initiatives. Their website encourages guests to explore these community-driven activities, fostering a sense of responsibility towards the environment and local communities. Impactful Practices Shaping Hospitality Hotels that prioritise community engagement and inclusivity are setting new standards in the hospitality industry: Local Partnerships: Collaborating with local artisans, farmers, and businesses to support economic growth and cultural preservation. Educational Initiatives: Providing training and mentorship opportunities to empower local residents and promote sustainable livelihoods. Environmental Conservation: Implementing eco-friendly practices and supporting conservation efforts to preserve natural resources and biodiversity. Social Events and Fundraisers: Hosting events that raise awareness and funds for local charities and community organisations. Engaging Guests and Inspiring Change Guests today are increasingly drawn to hotels that demonstrate a commitment to social responsibility. They seek authentic experiences that not only provide comfort and luxury but also contribute positively to the destinations they visit. Hotels can leverage their websites and social media platforms to showcase their community initiatives, inviting guests to participate and make a difference during their stay. Hospitality with heart is more than a slogan; it's a commitment to creating meaningful connections and fostering positive change within local communities. Hotels like Hotel Emma in San Antonio, Hotel Paradox in Santa Cruz, Grootbos Private Nature Reserve in South Africa, and Madulkelle Tea and Eco Lodge in Sri Lanka exemplify this ethos, demonstrating that responsible tourism can empower communities and preserve cultural heritage while providing exceptional guest experiences. As travellers become increasingly conscientious of their impact, the demand for socially responsible accommodations will continue to grow. By integrating inclusive practices, supporting local economies, and championing environmental stewardship, hotels can not only differentiate themselves in a competitive market but also inspire a new generation of travellers to choose hospitality that makes a difference.

In an age where travellers increasingly seek personalised and immersive experiences, a hotel's distinctive design can be a decisive factor in attracting and retaining discerning guests, ultimately contributing to the property's success and reputation. Today, hotel’s design concept goes beyond aesthetics; they create memorable environments that engage the senses and evoke emotions, fostering a deeper connection between the guest and the space. Innovative design can highlight the local culture, integrate sustainable practices, and provide functional benefits that improve comfort and convenience.  These unique properties demonstrate how unique design features can transform a hotel into an architectural and aesthetic landmark. Each hotel offers a distinct experience through its innovative use of space, materials, and design principles, making them not just places to stay, but destinations that inspire and captivate their guests. The Silo Hotel, Cape Town The Silo Hotel, Cape Town – South Africa Housed in a former grain silo complex, The Silo Hotel in Cape Town is a masterpiece of industrial chic and contemporary design. Overlooking the V&A Waterfront, this hotel is an architectural marvel that celebrates both history and modern luxury. Design Highlights Industrial Elegance: The hotel’s design retains the original industrial structure of the grain silo, including its concrete tubes and geometric lines. This industrial base is softened with luxurious fabrics, plush furniture, and elegant lighting fixtures. Unique Windows: The Silo is renowned for its distinctive, pillowed-glass windows that protrude outward, offering panoramic views of Cape Town and Table Mountain. These windows are a design feature that merges functionality with artistic expression. Art and Decor: As a part of the Zeitz Museum of Contemporary Art Africa, The Silo boasts an impressive collection of African contemporary art. The bold, eclectic decor of the interiors complements the art, creating a vibrant and inspiring atmosphere. Amangiri, Utah Amangiri, Utah – United States Amangiri, located in the heart of the Utah desert, is a stunning blend of minimalism and natural beauty. This luxury resort offers a unique design that harmonises with its breathtaking surroundings. Design Highlights Desert Integration: The design of Amangiri is deeply influenced by the surrounding landscape. Built into the rock formations, the resort uses natural materials like stone and wood, which blend seamlessly with the desert environment. Minimalist Aesthetics: The interiors are characterised by clean lines, neutral tones, and minimalist decor. Large windows and open spaces are designed to frame the spectacular desert views, creating a sense of tranquillity and connection with nature. Outdoor Living: Amangiri features extensive outdoor living spaces, including private terraces, pools, and fire pits. These areas are designed to offer guests an immersive experience of the desert’s serenity and beauty. Marqués de Riscal, Elciego Marqués de Riscal, Elciego – Spain Designed by the legendary architect Frank Gehry, Hotel Marqués de Riscal in Elciego, Spain, is a striking example of contemporary design and avant-garde architecture. Nestled in the famous Rioja wine region, this hotel is as much a work of art as it is a place to stay. Design Highlights Gehry’s Signature Style: The hotel’s exterior features Gehry’s signature undulating forms and titanium cladding, creating a dynamic and futuristic appearance. The bold design contrasts with the traditional vineyards and historic surroundings. Innovative Interiors: Inside, the hotel continues to impress with innovative design elements. The use of curved lines, modern furnishings, and a mix of materials like glass and steel creates a unique and contemporary aesthetic. Vineyard Views: Many rooms and public spaces offer stunning views of the surrounding vineyards and the medieval town of Elciego. The design ensures that guests feel connected to the landscape, enhancing the overall experience of staying in a wine country. Grand Hyatt Singapore Grand Hyatt Singapore – Singapore The newly opened Grand Hyatt Singapore is already making headlines as a trendsetter, known for its sophisticated blend of contemporary design and luxurious amenities.  Design Highlights Vertical Garden and Water Features: The hotel's interior incorporates lush vertical gardens and soothing water features, creating a serene, nature-inspired atmosphere within an urban setting. Dynamic Event Spaces: The hotel boasts a variety of versatile event spaces, including the Gallery, a contemporary venue with floor-to-ceiling windows and customisable setups to suit different occasions. Eco-Friendly Initiatives: Grand Hyatt Singapore is known for its sustainability efforts. The design includes energy-efficient lighting, water-saving fixtures, and eco-friendly materials, reflecting the hotel’s commitment to environmental stewardship.

The rising demand for eco-friendly travel options has brought the sustainability practices of hotels into sharp focus. As more travelers prioritize environmental responsibility, the hospitality industry faces growing pressure to demonstrate its commitment to sustainable practices. This has led to an increasing need for standardized certifications that validate a hotel's environmental efforts. Sustainable certification not only helps hotels stand out in a competitive market but also provides transparency for consumers, ensuring that their choices contribute to the preservation of our planet. Together with Randy Durband, CEO of Global Sustainable Tourism Council (GSTC), we explore the critical role of sustainable certification in the hotel industry and why it has become essential for businesses striving to meet modern travelers' expectations. Photo credit: Pexels, Tom Fisk  To put everyone first in context, let me explain who we are and what we do: The GSTC was created by the UN agencies UN Environment and UN Tourism and is registered in the USA as a non-profit organization that represents a diverse and global membership, including national and provincial governments, leading travel companies, NGO’s, individuals and communities – all striving to achieve best practices in sustainable tourism.  The GSTC manages the GSTC Criteria which serve as the global standards for sustainability in travel and tourism. The Criteria are used for education and awareness-raising, policy-making for businesses and government agencies and other organization types, measurement and evaluation, and as a basis for certification. They are the result of a worldwide effort to develop a common language about sustainability in tourism and are arranged in four pillars: Sustainable management Socioeconomic impacts Cultural impacts Environmental impacts (including consumption of resources, reducing pollution, and conserving biodiversity and landscapes) The Criteria are the minimum, not the maximum, which businesses, governments, and destinations should achieve to approach social, environmental, cultural, and economic sustainability. There are three sets: Destination Criteria for public policy-makers and destination managers, Industry Criteria for hotels and tour operators, and MICE Criteria for Venues, Event Organizers, and Events & Exhibitions. In today's tourism industry, sustainability has become a vital aspect of business operations. The demand for sustainable practices is not only a response to environmental concerns but also a strategic approach to meet the expectations of a growing segment of conscientious travelers. When speaking about certification, it’s crucial first to note its definition: a voluntary, third-party assessment, through an audit, of a tourism enterprise for conformity to a standard. GSTC does not certify, that is the job of many Certification Bodies across the globe.  Photo credits: Pexels, Evgenia Basyrova GSTC provides international accreditation for sustainable tourism Certification Bodies. Accreditation, is a mark of quality that GSTC places on Certification Bodies that choose our independent and neutral process to verify that they certify businesses, such as hotels, tour operators, or destinations, in a competent and neutral manner. GSTC looks very hard at the CB’s certification process to ensure that they issue certifications based on merit and neutrality. Hotels getting certified as sustainable by a GSTC-Accredited Certification Body have increased due to the growing consumer demand for environmentally responsible options. This surge is also influenced by the credibility and marketability that comes with certification, prompting more hotels to seek GSTC-Certification to meet both client expectations and industry standards. Being GSTC-Certified means that the hotel/accommodation complies with the highest social and environmental standards on the market. Sustainability is not merely a trend but a critical component of the hospitality industry's future. As more hotels achieve certification from GSTC-Accredited Certification Bodies, they not only contribute to environmental preservation but also gain a competitive edge in the market. This commitment to sustainability reflects a broader industry shift towards responsible tourism, where economic, social, and environmental considerations are balanced to ensure long-term viability. Consequently, the emphasis on sustainable practices is expected to grow, encouraging more establishments to pursue certification. Türkiye for example, has taken a big step towards sustainability as a destination; the Türkiye Tourism Promotion and Development Agency (TGA), with guidance from the GSTC, has developed the first mandatory national program for accommodations based on the GSTC Criteria and GSTC Assurance program. From 2023 through 2030, all accommodations in Türkiye must be certified through a GSTC-Accredited Certification Body. Photo credit: GoTürkiye Also, the Singapore Tourism Board announced the launch of the Hotel Sustainability Roadmap. By 2025 its goal is for 60% of hotel room stock to achieve hotel sustainability certification through a GSTC-Accredited Certification Body. As consumer awareness and demand for sustainable options continue to rise, the hospitality industry must adapt and commit to rigorous sustainability standards. This global movement towards sustainability will not only ensure the long-term viability of the tourism sector but also contribute significantly to preserving our planet for future generations. By integrating sustainable efforts, hotels can create a positive feedback loop where environmental stewardship and community involvement drive business success. Certified hotels can see improved guest satisfaction and loyalty, as travelers increasingly prioritize sustainable accommodations. Furthermore, sustainability initiatives can lead to valuable media exposure and industry recognition, further enhancing the hotel's brand image. Hotels' ongoing commitment to sustainability not only attracts guests but also inspires employees, creating a motivated and engaged workforce dedicated to the hotel's mission.  Furthermore, implementing sustainable practices often leads to reduced energy and water consumption, waste reduction, and overall operational cost savings. These efficiencies can improve the hotel's bottom line. The pursuit of sustainability through certification positions hotels as leaders in responsible tourism. It demonstrates a genuine commitment to protecting the planet and supporting local communities, ensuring that the hospitality industry can thrive in harmony with the environment for generations to come. The ripple effect of these efforts extends beyond the hotel itself, contributing to a global movement towards a more sustainable and equitable world. Photo credits: Pexels, Sebastian Coman Travel A large number of hotels get the community involved in their sustainable journey through a variety of initiatives that promote environmental stewardship, economic growth, and social responsibility. Some examples (without saying any brand names to remain neutral): I have seen hotels organize regular community clean-up programs in local neighborhoods, parks, and beaches, fostering a sense of pride and environmental awareness. Several of them also partner with local farmers, artisans, and businesses to source food, products, and services to support the local economy and reduce the carbon footprint associated with transportation. Additionally, many host educational workshops and events on sustainability topics, such as recycling, composting, energy conservation, and sustainable tourism, open to both guests and local residents. I have also seen hotels encourage guests and staff to participate in local environmental initiatives, such as tree planting, wildlife conservation projects, or habitat restoration efforts, that significantly contribute to community engagement; others collaborate with local environmental NGOs to support their initiatives and raise awareness among guests and the community and publicly celebrate these achievements that inspire community pride and engagement.  By working together with local businesses, environmental organizations, and other key players in its destination, hotels can create comprehensive sustainability programs that address a wide range of issues, from reducing carbon footprints and conserving water to supporting local economies and promoting cultural heritage. I believe education plays a critical role in this effort, as it empowers both staff and guests to make informed decisions that contribute to their sustainability goals. Hotels can provide training for their employees on best practices for energy efficiency, waste reduction, and responsible sourcing. Additionally, by offering educational materials and programs for guests, hotels can encourage more sustainable behaviors during their stay and beyond. Innovation is also key to advancing sustainability in the hospitality industry. By investing in new technologies and practices, hotels can significantly reduce their environmental impact. For example, adopting energy-efficient lighting and HVAC systems, implementing water-saving fixtures, moving towards zero single-use plastic, and utilizing renewable energy sources can all contribute to a more sustainable operation. Moreover, hotels can explore innovative ways to manage waste, such as composting organic materials and partnering with recycling programs. Through collaboration, education, and innovation, hotels have a unique opportunity to lead the way in promoting sustainable practices that benefit not only the environment but also the local communities they serve, and GSTC-Ceritification can pave the way for them.  

In the realm of luxury hospitality, the bar for guest satisfaction is continuously being raised. As travellers continue to seek out more individualised and immersive experiences, the trend of offering unique in-room amenities is set to become an integral part of the luxury hotel industry’s future. While plush beds and opulent bathrooms have long been staples of high-end hotels, the modern traveller seeks more personalised and unique experiences that start right in their rooms. This article explores exceptional in-room amenities from around the world, which redefine what it means to holiday in style. Kakslauttanen Arctic Resort Kakslauttanen Arctic Resort - Finland Nestled in the pristine wilderness of Lapland, the Kakslauttanen Arctic Resort offers a truly unique experience with its famous glass igloos. This extraordinary hotel allows guests to immerse themselves in the natural beauty of the Arctic while enjoying luxurious in-room amenities. Unique In-Room Amenities Glass Igloos: The highlight of staying at Kakslauttanen is the glass igloo accommodation. These igloos are designed with a thermal glass roof that stays clear of frost, offering unobstructed views of the northern lights and the starry Arctic sky right from the comfort of your bed. Private Sauna: Many of the igloos and log cabins come equipped with private saunas, allowing guests to relax and warm up after a day of exploring the snowy landscape. Fireplace: Some accommodations feature a cosy fireplace, adding to the romantic and secluded atmosphere. Guests can enjoy the warmth and ambience of a crackling fire while watching the northern lights. The Peninsula Tokyo The Peninsula Tokyo - Japan The Peninsula Tokyo is renowned for its blend of traditional Japanese hospitality and cutting-edge technology. This hotel offers an array of in-room amenities that cater to the modern traveller’s needs while providing a taste of Japanese culture. Unique In-Room Amenities Nail Dryer and Manicure Set: Each room is equipped with a nail dryer and a comprehensive manicure set, allowing guests to pamper themselves without leaving their room. Tablet Technology: The Peninsula Tokyo integrates advanced tablet technology in all rooms, controlling everything from lighting and temperature to room service and curtain settings, ensuring a seamless and personalised experience. Traditional Japanese Yukata: Guests can enjoy wearing a traditional yukata (a casual summer kimono) provided in each room. This adds an authentic cultural touch to their stay and enhances their comfort. The 13 - Macau The 13 - Macau, China The 13 in Macau is known for its extravagant luxury and opulence, offering an unparalleled level of comfort and sophistication. Each villa in this hotel is designed to provide guests with a royal experience, complete with bespoke in-room amenities. Unique In-Room Amenities Private Elevator Entry: Each villa has its own private elevator, ensuring the utmost privacy and exclusivity for guests. This feature allows for discreet and direct access to the accommodation. Baroque-Style Decor: The rooms are adorned with Baroque-style furnishings, including marble bathrooms, velvet upholstery, and ornate gold accents, creating a lavish and regal ambience. Private Pool and Sauna: Select villas come with their own private pool and sauna, allowing guests to unwind and relax in their own secluded space. Aria Hotel Budapest Aria Hotel Budapest - Hungary Located in the heart of Budapest, the Aria Hotel is a musical-themed luxury hotel that harmonises contemporary design with musical heritage. Each room is dedicated to a different genre of music, offering a unique and melodious experience for guests. Unique In-Room Amenities iPads with Music Library: Every room comes with an iPad pre-loaded with a vast music library, allowing guests to enjoy their favourite tunes or discover new ones. The hotel’s music director curates playlists to enhance the musical experience. Sound Systems: The rooms are equipped with high-quality sound systems, providing an immersive audio experience. Guests can listen to music with exceptional clarity and depth, enhancing their stay. Personalised Musical Instruments: Some suites feature musical instruments, such as pianos or guitars, for guests to play. This amenity is perfect for music lovers who want to indulge their passion during their stay. From the mesmerizing glass igloos at Kakslauttanen Arctic Resort to the cutting-edge technology at The Peninsula Tokyo, the opulent private villas at The 13 in Macau, and the musical delights at Aria Hotel Budapest, these hotels offer experiences that go far beyond the ordinary. By integrating personalised and distinctive features into their rooms, these properties not only meet the high expectations of their guests but also create lasting memories that redefine what it means to stay in luxury. 

Hospitality can have a big impact on local communities and the environment. On the positive side, hotels create jobs and draw in tourists who spend money at local shops, restaurants, and attractions, helping the local economy. But there are downsides too. More tourists can put pressure on local resources and infrastructure, sometimes making things more expensive for residents and even pushing them out of their homes. Environmentally, hotels can increase waste, water use, and energy consumption, which can harm natural resources and cause pollution. To lessen these negative effects, it's important for hotels to adopt eco-friendly practices like reducing waste, saving water, and using renewable energy. Today, we are talking to Elissa Keenan, Chief Executive Officer of Ecotourism Australia, about connection between hotels and communities and the global strive to 'greener' tourism. "Does receiving an international 'green' certification make a change for a hotel?" We know that increasingly more and more travellers are actively looking for sustainable options when travelling. Travellers will choose a destination or accommodation committed to supporting culture and community, and they may even spend more to ensure an authentic, sustainable and responsible travel experience. We also know that visitors are actively looking for authentic experiences backed by credible brands, particularly those holding a valid and current certification. There is a significant global shift around credibility and authenticity of green claims and ensuring they are backed up.  Greenwashing is a global issue that we need to work together on to avoid. Ecotourism Australia’s ECO and Sustainable Tourism Certifications use independent third party auditing which provide ongoing improvement recommendations for the hotel to ensure they continue to meet global best practice standards in sustainability. Undertaking Ecotourism Australia’s global standard ECO or Sustainable Tourism Certification can help hotels manage for the long term, provide a positive financial return, build resilience and protect our tourism product into the future. We know the demands of travellers are changing – visitors and tourism trade are looking for sustainable and responsible options, and are looking for clear, credible certification standards.  We know we need to commit now to really start embedding sustainability as a normal part of business and indeed it is a ‘must do’, no longer a ‘nice to have’. Photo credits: Rae Wallis, Pexels "What sustainable efforts can contribute to a hotel's business success, while serving the community at the same time?"    Sustainable tourism is important for all tourism activity, as every business has impact on its operating environment, the local economy and community and the region’s culture. A hotel can provide sustainable experiences for their guests while ensuring they are minimising negative impacts on the environment and maximising benefits for local communities and culture. Establishing a sustainability ethos within your business brings with it sustainability-driven customers looking to find holiday experiences that align with their values, as well as employees seeking an opportunity to work for a greater purpose. Being sustainable is not just about minimising environmental impacts, it also includes being connected and engaged in your local community. When your businesses is entwined and part of the community, you become an integral part that is then supported in return by the locals. Simple sustainability initiatives that hotels can do to benefit their business and the community include; sourcing local produce and supplies, engaging and recruiting local staff, participating in local issues and business groups, and including community give back into their financial decisions (e.g. sponsoring the local sporting club or a locals discount). Hero image credits: EcoTourism Australia, Lovleah

In the world of hospitality establishments, boutique hotels are known for their unique charm, intimacy, and personalized experiences.  They are set apart from larger chain hotels by size and scale, with less than 100 rooms. This creates a more intimate and personalized experience with more attention to detail. Boutique hotels also emphasize unique design and decor, often reflecting local culture or artistic themes.  Boutique properties also ensure including exceptional details in the guest areas: high-quality customized furniture, unconventional design touches, original artwork pieces, for a distinctive ambiance. They are often situated in urban neighborhoods or scenic getaways catering to travelers seeking authentic experiences. Their guests usually value exclusivity, individuality, and tailored stays. Here are a few unique boutique hotels that are unique in their own way. The Library Hotel, New York, USA 1. A Bibliophile's Delight: The Library Hotel A hotel and a library, what more could any Bibliophile ask for? The Library Hotel, New York, USA, caters to bookworms and literature enthusiasts. The unique feature of this hostel is its rooms.  Each room is a unique immersion into a different literary world. Each room transports guests on a journey through beloved novels and their settings.  Examples of such rooms include The Sherlock Holmes Suite, which transports guests to 221B Baker Street with its Victorian-era design, and the hidden compartments with the English afternoon tea served on a vintage cart.  The Jane Eyre Room is a gothic charm of Thornfield Hall with its dark wooden paneling, a four-poster bed, and a hidden library stocked with Bronte novels.  The Alice in Wonderland Room shrinks you into a whimsical wonderland with oversized furniture, quirky teacups, and playing cards adorning the walls. Andronis Concept Wellness Resort, Santorini, Greece 2. The Sanctuary Boutique Hotel: An Immersive Spa Journey Andronis Concept Wellness Resort offers therapeutic spa treatments while overlooking the Aegean Sea in Santorini. This hotel is an escape into a haven of holistic wellness. Each spa experience is a different journey for the senses.  A blend of ancient traditions and modern techniques gives a personalized treatment that rejuvenates the spirit, soul, and body. One of these spa journeys is the unique Mayan cacao ceremony that immerses you into a full-body massage with warm cacao paste locally sourced complemented by soothing music and aromatherapy. Applewood Manor, North Carolina, USA 3. The Alchemists’ Table: A Culinary Transformation Applewood Manor, a North Carolina boutique hotel, reimagines the dining experience of its guests by transforming meals into interactive journeys. A few times a year, the hotel hosts themed multi-course dinners where food becomes a spectacle and guests become active participants.  Apart from bespoke dinners, guests enjoy cooking classes led by guest chefs. Throughout the meal, chefs personally present each course, explaining the historical and cultural influences behind the dish and engaging guests in conversation.  The chefs prioritize fresh, seasonal ingredients sourced from local farmers and artisans. Each dish is a creative expression of regional flavors and cultural influences. Guests might be invited to participate in tasks like mixing spices, choosing ingredients for their personalized dish, or solving food-related riddles.  The restaurant transforms nightly to match a theme, from their projections to music and scents. All these create an immersive atmosphere that transports guests to another time and place.

Hospitality industry's sustainable practices extend far beyond its physical footprint. Today, we are asked Carolyn Wincer, Managing Director of Travelife about hotel's role in developing communities and locations.

In the dynamic world of hospitality, where guest satisfaction and operational excellence are paramount, continuous learning is not just beneficial but essential. Whether you're a seasoned professional or just starting out in the industry, there are numerous ways to expand your knowledge and stay ahead of the curve. Here’s a comprehensive guide to boosting your expertise in hospitality: Embrace Cross-Training Opportunities One of the most effective ways to broaden your knowledge base in hospitality is through cross-training. This involves learning aspects of different departments within your organization. For instance, if you work in guest services, cross-training in food and beverage or housekeeping can provide valuable insights into how various functions interconnect. Understanding these connections not only enhances your problem-solving skills but also improves overall efficiency in service delivery. Photo by Lewis Keegan on Unsplash Pursue Formal Education and Certifications While experience is invaluable in hospitality, formal education can provide structured knowledge and a deeper understanding of industry principles. Consider enrolling in courses or obtaining certifications relevant to your role, such as hospitality management, food safety, or event planning. These credentials not only enhance your credibility but also demonstrate your commitment to professional growth. Stay Updated with Industry Trends Hospitality is an ever-evolving industry influenced by changing consumer preferences, technological advancements, and global trends. Stay informed by regularly reading industry publications, attending conferences, and participating in webinars. Networking with peers and industry leaders can also provide valuable insights into emerging trends and best practices. Foster Mentorship Relationships Seeking guidance from experienced mentors within your organization or the industry can significantly accelerate your learning. A mentor can offer advice based on their own experiences, provide constructive feedback, and introduce you to valuable professional networks. Mentorship relationships are a two-way street; consider offering your own insights and skills in return, fostering a mutually beneficial partnership. Photo by Lewis Keegan on Unsplash Utilize Technology and Online Resources In the digital age, a wealth of knowledge is just a click away. Take advantage of online platforms, educational websites, and hospitality-specific resources to access articles, tutorials, and courses. Platforms like LinkedIn Learning, Coursera, and industry-specific forums offer a wide range of courses on topics from revenue management to customer experience enhancement. Actively Seek Feedback Feedback is a powerful tool for personal and professional development. Actively seek feedback from guests, colleagues, and supervisors to identify areas for improvement and validate your strengths. Constructive criticism provides valuable insights into how you can enhance your skills and adapt to changing guest expectations. Engage in Practical Learning Experiences Hands-on experience is often the best teacher in hospitality. Volunteer for new projects, participate in simulations or role-plays, and take on challenging assignments that stretch your capabilities. Practical learning not only reinforces theoretical knowledge but also builds confidence in applying concepts to real-world situations. Develop Cultural Awareness and Language Skills In hospitality, cultural competence is essential for delivering exceptional service to diverse clientele. Take the initiative to learn about different cultures, traditions, and etiquettes. If your role involves interaction with international guests, consider learning basic phrases in their language to facilitate communication and demonstrate respect for their culture. Photo by Christina @ wocintechchat.com on Unsplash Join Professional Associations Professional associations such as the American Hotel & Lodging Association (AHLA) or the International Association of Hospitality Accountants (IAHA) offer valuable resources, networking opportunities, and industry insights. Membership allows you to stay connected with industry trends, attend conferences, and access specialized training programs that can further enhance your expertise. Practice Continuous Reflection and Improvement Finally, adopt a mindset of continuous improvement by regularly reflecting on your experiences, learning from mistakes, and setting new goals for growth. Keep a journal to track your professional development journey and celebrate milestones along the way. Embrace challenges as opportunities to learn and innovate, pushing yourself to excel in your hospitality career. In conclusion, enhancing your knowledge in hospitality requires a proactive approach to learning, leveraging diverse resources, and embracing opportunities for personal and professional growth. By investing in continuous education, seeking mentorship, staying updated with industry trends, and honing practical skills, you can position yourself as a knowledgeable and adaptable professional in the vibrant world of hospitality.

With the recent rise of sustainable travel trend, many hoteliers ask a question if being officially 'green' certified really affects the business. Today, we are talking to Albert Salman, President of Green Destinations/ Good Travel Seal, who is sharing his thoughts on successful collaboration between hospitality and international sustainable certification bodies. HC: Is receiving an international 'green' certification impactful for hotels? What sustainable efforts can contribute to a hotel's business success, while serving the community at the same time? AS: "Earning the Good Travel Seal (GTS) is not just an accolade—it represents a continuous and comprehensive journey towards validating the sustainability initiatives of tourism businesses, enabling them to confidently showcase their commitment and values. The advantages of GTS are profound. Certification drives greater operational sustainability in businesses. Research has shown that on average, certified businesses report a 19% reduction in water usage, a 24% decrease in waste production, and a 10% cut in CO2 emissions. These improvements extend beyond environmental benefits to include substantial savings in resource consumption and costs. Following a comprehensive approach, the GTS criteria also evaluate the accessibility measures of a business and its efforts to protect and promote local culture and traditions. Photo credits: Pexels, photo by Maria Orlova With GTS, each certified business receives a performance scorecard, enabling it to transparently communicate its strengths to customers and clarify the reasons behind their sustainability certification. Certified businesses generally achieve higher ratings and more positive reviews, which enhances guest satisfaction and increases visitor numbers. Ultimately boosting both the quality of management and services. Being GTS-certified increases a business’s profile on key Online Travel Agencies (OTAs) including Booking.com, Good Travel Guide, EcoHotels, and Tourism 2030. These platforms are gradually adopting sustainability certifications as the sole criteria for inclusion, positioning these businesses as preferred sustainable options amongst travellers." Hero image credits: Good Travel Seal

Hospitality and tourism stakeholders collaboration fosters a seamless and memorable travel experience, encouraging repeat visits and positive word-of-mouth. Moreover, pooling resources and expertise allows for more effective problem-solving and innovation, ensuring the destination remains competitive and attractive in a rapidly evolving market. Today, we asked Chalaka Gajabahu, Chairman of Sri Lanka Tourism Promotion Bureau to share his insights on the importance of partnerships between the industries. HC: How can tourism boards and hotels collaborate together in order to successfully promote a destination and achieve results beneficial for both industries? CG: "Sri Lanka Tourism is the National Tourism Organization initially established under Ceylon Tourist Board Act No. 10 of 1966 with the objective of developing Tourism in a more planned and systematic manner in Sri Lanka. After identifying the need to set up an institutional framework, by the Act No 38 of 2005 there were four Organizations such as Sri Lanka Tourism Development Authority (SLTDA), Sri Lanka Tourism Promotion Bureau (SLTPB), Sri Lanka Institute of Tourism and Hotel Management ( SLITHM ) and Sri Lanka Convention Bureau (SLCB) were established in 2007. While SLTDA acts as the regulatory body of the Tourism Industry, SLTPB is the promotional arm responsible for destination marketing. The Accommodation sector in the country ranges from the star class hotels to Guest Houses, Rest Houses, Heritage Bunglows, Home stays, Eco Lodges, Boutiques & Villas etc. Currently There are around 53,230 such accommodation units registered and licensed under the SLTDA to cater to local and foreign guests. Each of these accommodation units are required to pay a Tourism Development Levy (TDL) of 1% of their net income annually to the SLTDA which will be utilized for tourism development and promotional work by the afore mentioned four tourism institutes which directly come under the purview of the Ministry of Tourism and Land. The majority of the income is generated from the Hotel sector."  "Sri Lanka Tourism is having a very close relation with the hotel industry in Sri Lanka. Being  registered with SLTDA, hotels have the privilege in getting any benefit offered by the government, related to the hotel industry. This will include tax concessions, moratoriums on  loan repayments, recommendations for resident visa for foreign staff etc. Further the hotel industry could take part at tourism travel shows , road shows and other events organized by SLTPB overseas.   This will create a platform for them to directly contact Travel partners in respective markets to promote their properties.   By collaborating with Sri Lanka Tourism, these hotels will get the maximum publicity by hosting Foreign Media/Journalists, Travel Bloggers/Vloggers, Celebrities etc. who will promote the destination as well as the unique industrial properties.  The Hotel industry plays  a major role in creating employment opportunities specially to the Youth sector contributing towards earning foreign exchange earnings for the economic development of the country.  Over the years, several Sri Lankan Hotels have won prestigious awards for their unique hospitality and efficient service. Similarly, Sri Lanka Tourism has received many accolades as a destination from various International publications. Therefore this joint collaboration with Hotel industry and Sri Lanka Tourism will bring more revenue and recognition to Sri Lanka as a Travel Destination, renowned for its warmth and Hospitality." Photo credits: Sri Lanka Tourism Promotion Bureau

Building a successful career as a hotelier involves a combination of education, experience, networking, and continuous personal development. The hospitality industry is dynamic and ever-evolving, requiring hoteliers to be adaptable, customer-focused, and proficient in various managerial and operational skills. Here’s a comprehensive guide to help you embark on and thrive in your hotelier career. Photo by Thought Catalog on Unsplash 1. Educational Foundation A strong educational background is crucial for aspiring hoteliers. Pursue a degree in hospitality management, business administration, or a related field. Many universities and colleges offer specialized programs in hospitality management, which provide essential knowledge in areas like hotel operations, finance, marketing, and human resources. 2. Gain Practical Experience Hands-on experience is invaluable in the hospitality industry. Start with entry-level positions such as front desk clerk, housekeeper, or food service worker. These roles offer insights into the daily operations of a hotel and build a solid foundation for understanding customer service, operational challenges, and teamwork. 3. Develop a Broad Skill Set A successful hotelier must possess a diverse skill set, including: Customer Service: Providing exceptional guest experiences is at the heart of hospitality. Leadership: Managing teams effectively and inspiring staff. Financial Acumen: Understanding budgeting, forecasting, and financial reporting. Marketing: Promoting the hotel and its services to attract guests. Problem-Solving: Addressing and resolving issues promptly and efficiently. 4. Pursue Advanced Certifications In addition to a degree, consider obtaining certifications from recognized institutions. Certifications such as the Certified Hotel Administrator (CHA) or Certified Hospitality Supervisor (CHS) can enhance your credibility and demonstrate your commitment to the profession. Photo by Brooke Cagle on Unsplash 5. Network Actively Networking is essential in the hospitality industry. Join professional organizations like the Hoteliers Circle, where you can read the latest hospitality news, connect with industry leaders, attend conferences, and participate in workshops. Engaging with a professional community can provide mentorship opportunities, industry insights, and career advancement tips. 6. Stay Updated with Industry Trends The hospitality industry is influenced by global trends, technological advancements, and changing customer preferences. Stay informed about the latest developments by subscribing to industry publications, attending webinars, and participating in professional development courses. This knowledge will help you adapt and innovate in your role. 7. Enhance Your Online Presence In today’s digital age, having a strong online presence is vital. Create a professional LinkedIn profile, showcasing your education, experience, and skills. Join relevant groups and forums, such as those offered by the Hoteliers Circle, to engage with peers and stay informed about job opportunities. 8. Focus on Career Progression Set clear career goals and work towards them methodically. Seek promotions within your current organization or explore opportunities at other hotels. Don’t be afraid to relocate if a promising position arises elsewhere. Career progression in hospitality often involves moving through different roles and locations to gain diverse experiences. 9. Prioritize Continuous Learning The hospitality industry values lifelong learning. Pursue advanced degrees, certifications, or specialized courses to keep your skills sharp and stay competitive. Institutions like the Hoteliers Circle offer resources and courses to help you stay ahead in your career. Conclusion A successful career as a hotelier requires dedication, adaptability, and a commitment to continuous improvement. By building a solid educational foundation, gaining practical experience, developing a broad skill set, and actively networking, you can navigate the challenges and opportunities in the hospitality industry effectively. Engage with professional communities like the Hoteliers Circle to maximize your career potential and stay connected with industry trends. With the right approach, you can achieve a rewarding and fulfilling career as a hotelier.