An exemplary sales leader from LUX* South Ari Atoll, Maldives, with years of experience in the field, is sharing her thoughts on sustainability for business.
Do you use sustainability and inclusivity features of your property in a sales pitch? Do you think these features help to stand out from competitors?
MV: “We proudly emphasise our property's steadfast commitment to sustainability and inclusivity in our sales pitch, demonstrating our dedication to responsible tourism. LUX* South Ari Atoll is situated in the protected area known as the South Ari Marine Protected Area, celebrated for its unique spot in the Maldives for whale shark watching. We care about what matters and are dedicated to operating thoughtfully and respectfully, keeping in mind our impact on future generations. Our sustainability initiatives include conservation efforts such as weekly coral planting sessions, the use of renewable energy, including the world's largest overwater solar panel, a zero-plastic commitment, and local sourcing. These appeal to environmentally conscious travellers who want to make a positive impact.”
Photo credits: LUX* South Ari Atoll
“We embark our trade partners on this journey by showcasing our sustainability initiative during our presentation, factsheet and familiarisation trip to the resort. Furthermore, our commitment to inclusivity ensures that every guest feels welcome and valued, enhancing their overall experience at our property. From accessible facilities to diverse cultural offerings, we aim to create an environment where everyone can enjoy our stunning location. By highlighting these distinctive features, LUX* South Ari Atoll distinguishes itself from competitors as a forward-thinking destination. We are positioned not only as a place to stay but as a brand that prioritises environmental stewardship and community engagement, making our property an attractive choice for travellers seeking meaningful experiences.“
With a rich background in the luxury hospitality industry, Stijn honed his expertise while working with a prestigious 5-star international hotel brand before establishing SMG. His vision for SMG is driven by a commitment to the 3Ps of sustainability: People, Planet, and Profit, and our purpose of making people happy. Stijn is passionate about creating exceptional guest experiences and fostering a positive, innovative, and inclusive culture within his team. He focuses on the well-being and satisfaction of three key stakeholders: guests, team members, and shareholders. Outside of work, he enjoys spending time with his family, engaging in sports, and exploring Bali's vibrant culinary scene.
Music style: Indie Rock, 90’s Rap, and Deep House
Favourite quote: “I'm a lucky person because the company keeps growing, and that means my team keeps growing.” - Nobu Matsuhisa
Languages spoken: From best to worst: English, Dutch, Indonesian, German, Spanish, Mandarin
Favourite thing to do after work: Spend time with my wife and 4-year-old boy, go on dates with my wife, and drink with my mates.Photo credits: Sensorial Management Group (SMG)
Can you give us a brief about your position and responsibilities?
SVL: “As the CEO and Founder of Sensorial Management Group, my primary role is to ensure that our teams are living out our core purpose: making people happy. This involves setting the strategic vision for the company, fostering a positive and inclusive culture, and ensuring that we deliver exceptional experiences to our clients and guests. I focus on innovation, staying ahead of industry trends, and driving sustainable growth. It's about creating an environment where our employees feel valued and empowered to deliver their best work, ultimately leading to exceptional guest satisfaction and business success. One of our key commitments is to the 3Ps of sustainability: People, Planet, and Profit, which guide all our operations and initiatives.”
How do you inspire others while keeping yourself inspired about SMG's mission?
SVL: “I believe in walking the talk—leading by example. Being open to criticism, solving arguments on the spot, and building trust and respect among the teams are crucial. By maintaining transparency and actively participating in daily operations, I inspire others while staying motivated myself. Our mission at SMG is deeply personal to me, and seeing its impact on our guests and team keeps my passion alive. I also draw inspiration from continuous learning and embracing new challenges. By staying curious and open to new ideas, I can keep our mission fresh and engaging for everyone involved. My vision for SMG includes expanding globally while maintaining our personalised touch, and continuously innovating to enhance guest experiences.”
Photo credits: Sensorial Management Group (SMG)
What does it take to grow to the executive level in your field? Any learning sources/techniques you would recommend?
SVL: “Growing to the executive level in the hospitality industry requires a blend of experience, continuous learning, and a passion for service. After years of working with various 5-star international hotel brands, I founded my own company, which has allowed me to unleash unlimited creativity and fun in growing a business. I recommend staying curious, seeking mentorship, and embracing innovative thinking. The hospitality industry is ever-evolving, and it's essential to stay ahead by leveraging technology, understanding market trends, and fostering a culture of continuous improvement. For me, continuous development is key—not just for myself, but for my entire management team. This approach ultimately leads to above-average business results.”
Do you have a secret talent?
SVL: “I believe I have a talent for making people from all walks of life feel comfortable in a very short time span. This ability to connect with others quickly is invaluable in both personal and professional settings. In hospitality, creating a welcoming atmosphere is key, and this skill helps me build strong relationships with guests, clients, and team members alike. It's about empathy, active listening, and genuine interest in others, which can transform interactions and create memorable experiences.”
Photo credits: Sensorial Management Group (SMG)
How is SMG committed to sustainability?
SVL: “At SMG, our commitment to the 3Ps of sustainability—People, Planet, and Profit—is at the core of everything we do. We strive to create positive impacts on our employees, guests, and the broader community (People). Our operations prioritise environmental sustainability, from energy-efficient practices to waste reduction initiatives (Planet). We also ensure our business strategies are financially sound, driving growth and profitability (Profit).”
Today’s leading hoteliers are more than just providers of luxury; they are pioneers in integrating cutting-edge technologies, sustainable practices, and immersive guest experiences that set new standards for the industry. Let's spotlight the trendsetters who are redefining the future of hospitality—hoteliers who embrace creativity, challenge convention, and continually push the boundaries of what is possible in service, design, and sustainability. These visionaries are not just responding to change; they are driving it. LEVEN Hotels - Combining physical and virtual spaces LEVEN, the new lifestyle hotel brand launched by industry innovators has a second site - in the Metaverse, following the launch of LEVEN’s first hotel in Manchester, UK. LEVEN acquired a plot of virtual land in the Fashion Estate, Decentraland to create the ‘LEVENverse’ in June 2022. The LEVENverse, a fun virtual immersive hotel environment, expands upon LEVEN’s physical social spaces to bring them to a global virtual community. The LEVENverse is visually unexpected, embracing freedom of design, with the traditional hotel spaces such as lobby, bedroom and lift reimagined. Just like at LEVEN, there are spaces for makers, creators and innovators to showcase their work through commissioned NFTs and creative digital experiences. Also, the visitors should be ready for some surprise virtual giveaways. The Athenaeum Hotel and Residencies - Elevating ‘green’ architecture The hotel located in Mayfair, London, has a big focus on sustainability and even has hotel is a 329 m² Living Wall, which removes 757kg of CO² and 559kg of O² every year. Implementing a range of policies and initiatives, the hotel adding tripled glazed windows to all rooms to reduce noise pollution and improve heat loss. Other initiatives of the property include:
Installation of low-energy lighting (LEDs)
Water flow reducers on showers and taps
BMS controlling energy-efficient heating and cooling
Hotel’s team members are also encouraged to help with the brand’s commitment through public transport loans and a cycle to work scheme.The Anam Cam Ranh - Upscaling wellness The luxury resort in Vietnem presented its new collection of lush beachfront facilities promoting wellbeing. Spanning 1700sqm, the new 18-hole mini golf course is adjacent to the new 500sqm driving range and pavilion-style clubhouse. The contoured mini golf course is believed to be the first of its kind in Southeast Asia, due to its real grass finishing that the resort’s gardeners painstakingly maintain. Manned by staff ready to assist with golf equipment, tennis rackets, tennis and soccer balls, towels, water and other refreshments, the open-air clubhouse marks the start and finish of the new circular running track. Flanked by greenery, the track stretches for 1.5km around the resort’s recently opened organic sustainable farm and various recreation facilities such as the soccer field. The 8500sqm sustainable farm is dedicated to cultivating an array of vegetables, fruits, herbs, and eggs for meals for guests and staff.
In the evolving landscape of the hospitality business, hotel restaurants are now as much a part of the travel experience as the rooms themselves. Travellers are increasingly seeking destinations that offer unique and memorable culinary experiences, with hotel chefs playing a pivotal role in creating these gastronomic delights. From dining in the treetops to savouring meals inspired by historical recipes, here are five hotels that offer exceptional and unusual culinary offerings. Each of these destinations redefines what it means to dine away from home, ensuring an unforgettable experience for every guest.
Soneva Kiri, Koh Kood
1. Soneva Kiri, Koh Kood - Thailand
At Soneva Kiri, guests are invited to dine in one of the most unusual settings in the world—high up in the treetops. The Treepod Dining experience allows you to enjoy a meal while suspended in a bamboo pod, overlooking the lush rainforest below. Your meal is delivered by a flying waiter via a zip line, adding an element of adventure to your dining experience.
The menu is a celebration of local Thai flavours, using organic ingredients sourced from the hotel's own gardens. The hotel's commitment to sustainability is evident in every dish, making it not just a meal but a connection to the environment. This unique experience at Soneva Kiri exemplifies how hotel restaurants can offer something truly extraordinary, far beyond the conventional dining experience.
Al Maha, a Luxury Collection Desert Resort & Spa, Dubai
2. Al Maha, a Luxury Collection Desert Resort & Spa, Dubai - UAE
Located in the heart of the Arabian Desert, Al Maha offers a dining experience that is both luxurious and deeply rooted in the local culture. The Dune Dining experience allows guests to enjoy a private dinner under the stars, surrounded by the rolling sand dunes of the Dubai Desert Conservation Reserve. This remote and romantic setting is enhanced by a menu that blends traditional Arabic cuisine with modern gastronomy.
Guests can savour dishes such as slow-cooked lamb ouzi and mezze platters while enjoying the serenity of the desert. The hotel chef job at Al Maha involves creating a menu that honours the rich culinary traditions of the Middle East while also catering to an international palate. Dune Dining at Al Maha is more than just a meal—it's a journey into the heart of Arabian hospitality.
ICEHOTEL, Jukkasjärvi
3. ICEHOTEL, Jukkasjärvi - Sweden
The ICEHOTEL in Sweden is renowned for its unique concept—it's built entirely from ice and snow each winter. But beyond its architectural marvel, the hotel also offers a culinary experience that's as extraordinary as its surroundings. The Chef's Table on Ice is a one-of-a-kind dining experience where guests enjoy a multi-course meal prepared on a frozen lake.
The menu is a celebration of local ingredients, including Arctic char, reindeer, and cloudberries, all prepared using traditional Swedish techniques. The setting—an ice table surrounded by the pristine Arctic wilderness—adds a layer of magic to the meal. The hotel chef job at ICEHOTEL involves not just culinary creativity but also adapting to the challenges of cooking in extreme conditions. Dining at the ICEHOTEL is truly a once-in-a-lifetime experience.
Twin Farms, Vermont
4. Twin Farms, Vermont - USA
Twin Farms, a luxury resort in Vermont, offers an intimate and personalised culinary experience that is deeply connected to its surroundings. The hotel's Farm-to-Table philosophy means that every dish is crafted from ingredients grown on the property or sourced from local farmers. What makes Twin Farms stand out is the lack of a set menu; instead, the chef tailors each meal to the preferences of the guests, creating a bespoke dining experience.
Whether you're enjoying a picnic by the lake or a candlelit dinner in the main dining room, the focus is on fresh, seasonal ingredients prepared with care and creativity. The hotel chef job at Twin Farms is about more than just cooking—it's about curating a dining experience that reflects the natural beauty and bounty of Vermont.
The Old Course Hotel, St Andrews
5. The Old Course Hotel, St Andrews - Scotland
The Old Course Hotel, located in the historic town of St Andrews, offers a culinary experience that combines tradition with innovation. The hotel's Road Hole Restaurant is famous for its views over the iconic Old Course golf course, but it's the menu that truly stands out. The restaurant specialises in Scottish cuisine with a modern twist, using locally sourced ingredients such as Angus beef, St Andrews Bay lobster, and wild Scottish mushrooms.
What makes the Road Hole Restaurant exceptional is its whisky pairing menu, where each dish is paired with a different single malt whisky. This experience is a celebration of Scotland's rich culinary heritage, offering guests a true taste of the country. The hotel chef job at The Old Course Hotel involves not just creating delicious meals but also crafting an experience that honours the traditions of Scottish gastronomy.