AMAN appoints Novak Djokovic as its first Global Wellness Advisor

Article published at: Sep 3, 2024 Article tag: AMERICAS
AMAN appoints Novak Djokovic as its first Global Wellness Advisor
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A pioneer in the wellness industry, Aman has always delivered a holistic and integrative wellness experience, designed to take care of mind, body and spirit. While firmly rooted in the notions of peace and privacy, and integrating local healing traditions, this approach is ever-evolving, with the brand now pleased to introduce one of the world’s greatest tennis players, Novak Djokovic, as its first Global Wellness Advisor.

Entering a multi-year partnership, the highly decorated sportsman will bring his decades of success to the fore, enhancing Aman’s guest wellness offering through exclusively designed programmes and events that draw on his mental and physical wellbeing experience both on and off the court.

Aligning with Aman’s wellness philosophy and the notion of longevity that rests at its heart, Djokovic is an athlete whose resilience and adaptability have allowed him to stay at the pinnacle of the sport for over a decade. With 24 Grand Slam titles to his name, Djokovic’s pursuit of excellence sets him apart as a true icon with a trajectory that extends far beyond tennis success; his dedication having inspired countless professional athletes.

“Over the years, I have cultivated a comprehensive daily wellness routine, combining mental health, nutrition and fitness, that has enabled me to achieve sustained success both on the global stage and in my personal life. Sharing those learnings with Aman guests will be both a privilege and a pleasure.”  Novak Djokovic

The partnership will grow and develop year-on-year, with early plans across the Aman globe including hosted wellness retreats and specially curated programmes available to guests year-round.

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