Barbara Muckermann Becomes the Silversea Cruises President and CEO, Succeeding Roberto Martinoli

Dec 21, 2022 AMERICAS
Barbara Muckermann Becomes the Silversea Cruises President and CEO, Succeeding Roberto Martinoli
All Insider Stories

MIAMI, Dec. 15, 2022 – Silversea Cruises President and CEO Roberto Martinoli has elevated the brand into the industry’s leading ultra-luxury cruise line. On January 1, 2023, Martinoli will assume the role of senior advisor to Royal Caribbean Group (NYSE: RCL) President and CEO Jason Liberty. Barbara Muckermann, currently Chief Commercial Officer, will become Silversea’s next president and CEO, and will join Royal Caribbean Group’s Executive Committee.

“Roberto has built Silversea Cruises into the category leader that it is today, 11 ships strong with more on the way,” said Jason Liberty, president and CEO of Royal Caribbean Group. “He is one of the most innovative and knowledgeable leaders in the maritime industry. As senior advisor, Roberto will continue to provide strategic guidance that further cements Royal Caribbean Group’s status as a leader in the travel and hospitality industry. Barbara is the ideal executive to succeed Roberto. Her global perspective and team-first leadership style are a recipe for success for both the Silversea Cruises brand and Royal Caribbean Group.”

Under Martinoli’s leadership since 2016, Silversea’s fleet has grown to include 11 ships. In summer 2023, it will welcome Silver Nova, the first hybrid luxury cruise ship utilizing fuel cells and emitting zero harmful emissions while in port, an industry first. In 2024, Silversea welcomes Silver Ray, the second ship in the Nova Class. Martinoli also led the acquisition in 2022 of Silver Endeavour to help enable the company to access both polar regions. The ultra-luxury cruise line now sails to over 900 destinations across all seven continents each year, more than any other cruise line.

Muckermann brings more than 25 years of experience in the travel and hospitality industry, with an emphasis on creating truly exclusive high-end vacations. She first joined Silversea Cruises in 2001, and held several roles at other luxury and cruise brands from 2005 to 2016 before returning. In her current post as Silversea’s Chief Commercial Officer, she oversees all aspects of sales, marketing, revenue management and guest relations, as well as strategic communications and brand and product strategy. Muckermann is a Doctor in Political Sciences and Economics, and holds a joint MBA from London Business School and Columbia University.

“This is an exciting moment for Silversea as we continue to add new ships and return to the Asia market,” Muckermann said. “I am thrilled to build on our achievements under Roberto and focus on growth in the years ahead.”

Muckermann becomes the second woman to lead one of Royal Caribbean Group’s three wholly-owned brands, and joins Celebrity Cruises President and CEO Lisa Lutoff-Perlo, and Royal Caribbean International President and CEO Michael Bayley. She will oversee all of Silversea’s employees and crew, and will report to Jason Liberty.

Share:
Gyunay Alieva has been appointed Director of Sales & Marketing at ME by Meliá Dubai
  • Middle East
Gyunay Alieva has been appointed Director of Sales & Marketing at ME by Meliá Dubai
ME by Meliá Dubai, the iconic hotel designed by the late Dame Zaha Hadid, proudly announces the appointment of Gyunay Alieva as the new director of sales and marketing. With an impressive background in luxury hospitality and a proven track record of driving significant growth, Alieva brings with her over 15 years of experience and is poised to further drive the hotel's position in the competitive market with her fresh perspective and strategic vision. As the new director of sales and marketing at ME by Meliá Dubai, Alieva is focused on driving the hotel's strategic vision, enhancing its market positioning, and elevating its reputation as a premier luxury and lifestyle destination. Her responsibilities encompass leading a dynamic team in developing and executing innovative sales and marketing strategies, fostering key partnerships and collaborations, and ensuring exceptional guest experiences. With a Bachelor's and Master's Degree in Public Relations, Alieva's journey began in 2009 as a sales executive at Miramar Al Aqah Beach Resort & Spa, followed by her role as senior sales manager at Meydan Hotel & Bab Al Shams Desert Resort and Spa. Alieva has excelled in diverse roles, including business development manager at The First Group, and she was part of the preopening executive for Meraas, where she served as Sales Manager, consistently delivering exceptional results within her position. Prior to her role at ME by Meliá Dubai, Alieva held the position of global director of sales at Rixos Hotels, Accor ALL Inclusive Brand. In this role, she oversaw multiple properties and played a pivotal role in the successful preopening and launch of new projects across the UAE, Türkiye, Qatar, Saudi Arabia, Egypt, and Vietnam. Here, she demonstrated remarkable expertise in launching new projects, managing financial structures, and building vital partnerships to ensure each venture's operational success and financial viability. Her tenure at Rixos Premium Saadiyat Island & Club Prive and Rixos The Palm Dubai Hotel & Suites as director of sales saw operation growth with Alieva's proven track record in revenue generation and team leadership, highlighted by achieving record-breaking revenues and exceeding annual budgets. Her creative approach has positioned the properties at the forefront of competitive markets, fostering relationships with key stakeholders, including Abu Dhabi and Dubai's tourism boards and government organisations. Alieva aims to build on ME by Meliá Dubai's renowned symbol of style and sophistication, leveraging its architectural excellence and cultural distinction to attract discerning travellers across the globe. Her goal is to deliver sustainable growth through tailored initiatives that highlight the hotel's unique brand positioning while nurturing a collaborative and results-driven team culture.
Learn More
Mgeni Mpolo Appointed Director of Sales and Marketing For Pendry West Hollywood
  • AMERICAS
Mgeni Mpolo Appointed Director of Sales and Marketing For Pendry West Hollywood
Pendry West Hollywood is pleased to announce the appointment of Mgeni Mpolo as the new director of sales and marketing. With an impressive career spanning over two decades, Mpolo brings a wealth of knowledge to his new role where he will oversee all aspects of sales and marketing, while heightening brand awareness and driving revenue goals across guestrooms, banquets and catering. “Mgeni’s impressive background, coupled with his proven leadership and commitment to guest satisfaction, makes him the ideal candidate to spearhead our sales and marketing efforts,” said Anne Marie Doyle, general manager of Pendry West Hollywood. “We are excited to welcome him to our team and look forward to the innovative strategies and contributions he will undoubtedly bring to the hotel.” In his most recent role as managing director at The Brilliant Advice Company in Zanzibar, Mpolo orchestrated the company’s successful market entry while developing guest experiences that drove profitability. Prior to this, he held leadership positions at W San Francisco and The Ritz-Carlton, San Francisco. His experience also includes a successful tenure with Marriott International. Mpolo earned a degree in business administration with a concentration in organizational leadership from Fresno Pacific University. For more information on Pendry West Hollywood, visit www.pendry.com/west-hollywood/ or follow @pendryhotels and @pendrywesthollywood.
Learn More
All Insider Stories