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The Lowell Hotel, the luxury landmark address located in New York’s prime Upper East Side, is excited to announce the appointment of its new Director of Sales and Marketing, Julian Alden. An accomplished luxury hospitality leader, Julian boasts 20+ years of successfully driving revenue and brand awareness for some of New York City’s most prestigious properties and international resorts.
From building and sustaining client relationships with key high-net-worth individuals and accounts worldwide, Julian brings a wealth of knowledge into his new role. Most recently, he served as the Director of Sales & Marketing for the opening team of Six Senses La Sagesse Grenada, leading the team from pre-opening to a successful launch in the international and local market. His new role at The Lowell marks his return to the New York hospitality scene, where he has an extensive history of working with the city’s most renowned properties. Prior to his work in Grenada, he served as Sales & Marketing Director for the opening of The Fifth Avenue Hotel, following positions as Head of Business Development for The Mark Hotel, Director of Sales for the Park Hyatt New York, Director of Sales at The Pierre, and Associate Director of Sales at The St. Regis New York.
A native of Malta, Alden attended the island republic’s Institute of Tourism Studies – St. George’s Bay, St. Julian’s, where he received a Diploma in Hotel Management awarded with Distinction and was recognized with the “Management Student of the Year” by the Malta Hotel and Restaurant Association.
Enthusiastic about his new role, Julian states, “I am thrilled to join The Lowell team as the new Director of Sales and Marketing. It’s an honor to contribute to the legacy of this iconic property, and I look forward to collaborating with the team to deliver exceptional experiences for our guests.”