Noble House Hotels & Resorts Appoints Gregg Harper as General Manager at LaPlaya Beach & Golf Resort

Noble House Hotels & Resorts is pleased to announce the appointment of Gregg Harper to General Manager of  LaPlaya Beach & Golf Resort. In this role, Harper will oversee all aspects of the 189-room property and private club, including operations, sales and marketing, food and beverage, and revenue management, ensuring its continued success.

“We are thrilled to welcome Gregg to the LaPlaya family as our new General Manager,” said Linda Menshon, area director of sales and marketing at LaPlaya Beach & Golf Resort. “With more than 30 years of hotel leadership experience, we are confident Gregg will make a lasting impact on our award-winning property, fostering exceptional guest relations and driving profitability.”

Before joining Noble House, Harper served as Area General Manager/Managing Director at CoralTree Hospitality, where he oversaw a portfolio of resorts, including Tamarack Resort, The Woodlands Resort, and The Westin at The Woodlands, from 2017 to 2024. Previously, he held General Manager positions at Hotel Becket and with Crescent Hotels and Resorts, managing properties such as Salishan Coastal Lodge, The Oxford Hotel Bend, and Holiday Isle Resort.

“It is truly an honor to join the team at the iconic LaPlaya Beach & Golf Resort on Florida’s Paradise Coast,” said Harper. “I look forward to working alongside LaPlaya’s talented professionals to elevate the guest experience and uphold the resort’s reputation for excellence. Together, we will continue to create unforgettable memories for our guests.”

As General Manager, Harper will leverage his extensive hospitality expertise to lead LaPlaya Beach & Golf Resort operations, ensuring growth, superior guest service, and outstanding food and beverage experiences. He will collaborate with Noble House leadership to drive the resort’s success while maintaining its status as a premier destination on Florida’s Paradise Coast.