The Lux Collective appoints Oliviero Cassini as Chief Development Officer – EMEA

With the progressive worldwide expansion, global hospitality management group The Lux Collective is pleased to announce the appointment of Oliviero Cassini as Chief Development Officer - EMEA (Europe, the Middle East and Africa), based in Dubai.

Oliviero joins The Lux Collective with over two decades of experience in the luxury hospitality industry. An eclectic and well-versed professional, his expertise includes Development Management, Private Equity, Asset Management and Strategy Advisory across the globe.

Oliviero's distinguished career showcases his exceptional business acumen and keen ability to operate in a multitude of countries. He has undertaken hospitality development projects across the Middle East, Africa, Europe and South America and contributed to some of the world’s most prestigious and ground-breaking real estate developments including AMAALA in Kingdom of Saudi Arabia and Lusail City in Qatar. 

Prior to joining The Lux Collective, Oliviero was the Director of Development at Red Sea Global, a leading real estate development company owned by the Kingdom of Saudi Arabia’s sovereign wealth fund, the Public Investment Company (PIF). He has also held senior roles in the UAE, Qatar and Europe.

Through his deep understanding of the development process, strong network and awareness of the latest hospitality trends, Oliviero will spearhead and accelerate the expansion of The Lux Collective’s four distinctive brands in the EMEA region, in line with the Group’s success in the Indian Ocean and Asia. An Italian national, Oliviero is proficient in five languages and holds a British-German bachelor’s degree in European Business Administration.

Paul Jones, Chief Executive Officer of The Lux Collective said, “Oliviero has a proven track record in conceptualising and delivering luxury hospitality developments. We are confident that under his leadership, The Lux Collective will further cement its commitment in this growing region and continue to expand its global footprint as a leading world-class hospitality group.” 

“I am excited to join The Lux Collective, a truly trendsetting hospitality company, which has created and is managing some of the world’s most innovative and successful brands. I am confident that the introduction of LUX*, SALT, TAMASSA and SOCIO in the EMEA region will receive the interest and recognition these brands deserve,” comments Oliviero Cassini, Chief Development Officer - EMEA of The Lux Collective.