The Danish Crown Princess Mary Elizabeth attended the country for her first official visit. She shared Fiji's progress in this area, from introducing eco-friendly practices in resorts to supporting local conservation efforts. The conversation also shed light on the challenges Fiji faces in achieving sustainable tourism, such as the need for continued education and collaboration with industry partners.
Fiji Airways also hosted the royal attendee as the honourable participant of the mangrove planting, one of the initiatives to protect the natural habitat of the islands.
Tourism Fiji’s Sustainability Officer Sunishma Singh had the privilege of meeting with the Her Royal Highness, to discuss the vital importance of sustainability in the tourism industry. The meeting was a good reminder of the crucial role tourism plays in shaping our planet's future, and the responsibility we all have to prioritise sustainability in our actions and decisions.