LUX* Grand Baie and LUX* South Ari Atoll join the prestigious Virtuoso luxury network

The Lux Collective is delighted to announce that two of its award-winning
resorts - LUX* Grand Baie in Mauritius and LUX* South Ari Atoll in the Maldives have joined the prestigious Virtuoso luxury network. A stringent membership by invitation only, Virtuoso is the world-renowned leading luxury and experiential travel specialist network, which partners with a vetted portfolio of over 2,200 of the world's best hotels, cruise lines, airlines, tour operators, and travel entities. It provides elite luxury clientele with bespoke crafted itineraries, exclusive amenities, rare experiences and privileged access.

“The Virtuoso programme is globally respected and highly selective. Becoming a Virtuoso preferred partner affirms our resorts’ impressive performance and demonstrates our unparalleled vision to consistently deliver hospitality service excellence and curate unique Life Extraordinary travel experiences for our guests,” said Mr Paul Jones, Chief Executive Officer of The Lux Collective.

During the 2023 Virtuoso Travel Week, the world's top luxury travel conference to be held from 12 - 18 August in Las Vegas, LUX* Grand Baie and LUX* South Ari Atoll will be engaged in one-on-one meetings and exchanges with the exclusive Virtuoso network and global partners to learn, share and drive business.

The newest flagship property of the group, LUX* Grand Baie in Mauritius, opened its doors in December 2021 and received the prestigious Forbes Travel Guide 5-Star Award this February. Located on the northern shores of Mauritius, the resort boasts a one-of-a-kind chic and elegant architecture and interior designed by renowned Mauritian architect Jean-Francois Adam and British famous designer Kelly Hoppen CBE. Named 2022 Global Winner of Robb Report’s Annual Best of the Best Awards - The Best in Travel for Island Getaway, LUX* Grand Baie offers modern luxury paired with extraordinary experiences, including exciting culinary experience as well as state-of-the-art LUX* ME Spa wellness and hydrothermal journeys and customised fitness programmes. The beachfront suites and villas offer sophisticated comfort for island living, making it an ideal destination for honeymooners and families.

LUX* South Ari Atoll in Maldives offers a distinctive holiday destination with exquisite dining and wellness options in the Indian Ocean tropical setting. It had been voted among The Best Resorts In The World for Indian Ocean by Conde Nast Traveller Readers’ Choice Awards 2022 and most recently, named the Most Sustainable Wedding Resort in South Asia by LUXlife Hospitality Excellence Award for the second year. One of the largest Maldivian resorts, it is located on a private island with white sandy beaches with a calm turquoise lagoon - perfect for solo journeys, romantic getaways and family bonding. The playful and modern soul of the resort is reflected in the design of its 193 private beach and overwater villas, eight restaurants, five bars, and the award-winning LUX* ME Spa. Besides gastronomic and wellbeing experiences, guests are invited to cycle along the island jetty, partake in engaging workshops and culinary classes, and explore the underwater world of South Ari Marine Protected Area (SAMPA), known for its rich marine life and whale sharks.

At The Lux Collective, its vision is to help the guests celebrate life’s moments, both big and small. Offering a different kind of luxury, each experience is carefully designed and made special. This privileged partnership with Virtuoso strengthens The Lux Collective’s positioning as a progressive leader in the luxury hospitality industry.