New Opening: The First Rosewood Property in South America

Article published at: Nov 24, 2021 Article tag: openings
New Opening:  The First Rosewood Property in South America
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Rosewood São Paulo would be situated in the central Cidade Matarazzo, a trendy project with residential properties, high-end boutiques, and concert venues that will be turned from a collection of exquisite architecture back in the early twentieth century. 

Alexandre Allard, a businessman who previously assisted in the revival of the Houses of Balmain, is developing the project. Leading global talents such as Pritzker award-winning designer Philippe Starck, architect Jean Nouvel, and legendary Brazilian artists Saint-Clare Cemin and Beatriz Milhazes contribute to this project alongside Rosewood and Allard.

Rosewood S. Paulo would include 151 rooms and 114 landlord's suites, all of which would be housed in an elevated park designed by Nouvel. A caviar lounge and a bar will supplement two restaurants, one of which will be positioned on a balcony overlooking the gorgeous hotel gardens. 

Two pools will be available, one on the top and the other placed within the beautiful grounds, as well as a huge spa featuring six treatment areas and a fitness center. The hotel guests would also have access to the project's adjacent screening room, music studio, and luxury retail establishments.


The site will have 100,000 sq. ft of convention and conference rooms. As in the premises of Rosewood São Paulo, there is a listed marriage chapel for big occasions. Its traditional architecture will be preserved, but a new colored glass display will be commissioned.


"As Paulo evolves into one of the world's fastest-growing places, Rosewood will infuse this classified as follows with a vibrant Brazilian spirit." We're thrilled to be able to give this historic structure a new outlook on life, and we hope it's going to be a source of joy and festivity."