Expert's Opinion: Carolyn Wincer on Hotels Supporting Communities

With a rich background in the luxury hospitality industry, Stijn honed his expertise while working with a prestigious 5-star international hotel brand before establishing SMG. His vision for SMG is driven by a commitment to the 3Ps of sustainability: People, Planet, and Profit, and our purpose of making people happy. Stijn is passionate about creating exceptional guest experiences and fostering a positive, innovative, and inclusive culture within his team. He focuses on the well-being and satisfaction of three key stakeholders: guests, team members, and shareholders. Outside of work, he enjoys spending time with his family, engaging in sports, and exploring Bali's vibrant culinary scene. Music style: Indie Rock, 90’s Rap, and Deep House Favourite quote: “I'm a lucky person because the company keeps growing, and that means my team keeps growing.” - Nobu Matsuhisa Languages spoken: From best to worst: English, Dutch, Indonesian, German, Spanish, Mandarin Favourite thing to do after work: Spend time with my wife and 4-year-old boy, go on dates with my wife, and drink with my mates.Photo credits: Sensorial Management Group (SMG) Can you give us a brief about your position and responsibilities? SVL: “As the CEO and Founder of Sensorial Management Group, my primary role is to ensure that our teams are living out our core purpose: making people happy. This involves setting the strategic vision for the company, fostering a positive and inclusive culture, and ensuring that we deliver exceptional experiences to our clients and guests. I focus on innovation, staying ahead of industry trends, and driving sustainable growth. It's about creating an environment where our employees feel valued and empowered to deliver their best work, ultimately leading to exceptional guest satisfaction and business success. One of our key commitments is to the 3Ps of sustainability: People, Planet, and Profit, which guide all our operations and initiatives.” How do you inspire others while keeping yourself inspired about SMG's mission? SVL: “I believe in walking the talk—leading by example. Being open to criticism, solving arguments on the spot, and building trust and respect among the teams are crucial. By maintaining transparency and actively participating in daily operations, I inspire others while staying motivated myself. Our mission at SMG is deeply personal to me, and seeing its impact on our guests and team keeps my passion alive. I also draw inspiration from continuous learning and embracing new challenges. By staying curious and open to new ideas, I can keep our mission fresh and engaging for everyone involved. My vision for SMG includes expanding globally while maintaining our personalised touch, and continuously innovating to enhance guest experiences.”  Photo credits: Sensorial Management Group (SMG) What does it take to grow to the executive level in your field? Any learning sources/techniques you would recommend? SVL: “Growing to the executive level in the hospitality industry requires a blend of experience, continuous learning, and a passion for service. After years of working with various 5-star international hotel brands, I founded my own company, which has allowed me to unleash unlimited creativity and fun in growing a business. I recommend staying curious, seeking mentorship, and embracing innovative thinking. The hospitality industry is ever-evolving, and it's essential to stay ahead by leveraging technology, understanding market trends, and fostering a culture of continuous improvement. For me, continuous development is key—not just for myself, but for my entire management team. This approach ultimately leads to above-average business results.” Do you have a secret talent? SVL: “I believe I have a talent for making people from all walks of life feel comfortable in a very short time span. This ability to connect with others quickly is invaluable in both personal and professional settings. In hospitality, creating a welcoming atmosphere is key, and this skill helps me build strong relationships with guests, clients, and team members alike. It's about empathy, active listening, and genuine interest in others, which can transform interactions and create memorable experiences.” Photo credits: Sensorial Management Group (SMG) How is SMG committed to sustainability? SVL: “At SMG, our commitment to the 3Ps of sustainability—People, Planet, and Profit—is at the core of everything we do. We strive to create positive impacts on our employees, guests, and the broader community (People). Our operations prioritise environmental sustainability, from energy-efficient practices to waste reduction initiatives (Planet). We also ensure our business strategies are financially sound, driving growth and profitability (Profit).”  

Today’s leading hoteliers are more than just providers of luxury; they are pioneers in integrating cutting-edge technologies, sustainable practices, and immersive guest experiences that set new standards for the industry. Let's spotlight the trendsetters who are redefining the future of hospitality—hoteliers who embrace creativity, challenge convention, and continually push the boundaries of what is possible in service, design, and sustainability. These visionaries are not just responding to change; they are driving it. LEVEN Hotels - Combining physical and virtual spaces LEVEN, the new lifestyle hotel brand launched by industry innovators has a second site - in the Metaverse, following the launch of LEVEN’s first hotel in Manchester, UK. LEVEN acquired a plot of virtual land in the Fashion Estate, Decentraland to create the ‘LEVENverse’ in June 2022. The LEVENverse, a fun virtual immersive hotel environment, expands upon LEVEN’s physical social spaces to bring them to a global virtual community. The LEVENverse is visually unexpected, embracing freedom of design, with the traditional hotel spaces such as lobby, bedroom and lift reimagined. Just like at LEVEN, there are spaces for makers, creators and innovators to showcase their work through commissioned NFTs and creative digital experiences. Also, the visitors should be ready for some surprise virtual giveaways. The Athenaeum Hotel and Residencies - Elevating ‘green’ architecture The hotel located in Mayfair, London, has a big focus on sustainability and even has hotel is a 329 m² Living Wall, which removes 757kg of CO² and 559kg of O² every year. Implementing a range of policies and initiatives, the hotel adding tripled glazed windows to all rooms to reduce noise pollution and improve heat loss. Other initiatives of the property include: Installation of low-energy lighting (LEDs) Water flow reducers on showers and taps BMS controlling energy-efficient heating and cooling Hotel’s team members are also encouraged to help with the brand’s commitment through public transport loans and a cycle to work scheme.The Anam Cam Ranh - Upscaling wellness The luxury resort in Vietnem presented its new collection of lush beachfront facilities promoting wellbeing. Spanning 1700sqm, the new 18-hole mini golf course is adjacent to the new 500sqm driving range and pavilion-style clubhouse. The contoured mini golf course is believed to be the first of its kind in Southeast Asia, due to its real grass finishing that the resort’s gardeners painstakingly maintain. Manned by staff ready to assist with golf equipment, tennis rackets, tennis and soccer balls, towels, water and other refreshments, the open-air clubhouse marks the start and finish of the new circular running track. Flanked by greenery, the track stretches for 1.5km around the resort’s recently opened organic sustainable farm and various recreation facilities such as the soccer field. The 8500sqm sustainable farm is dedicated to cultivating an array of vegetables, fruits, herbs, and eggs for meals for guests and staff.

An exemplary sales leader from LUX* South Ari Atoll, Maldives, with years of experience in the field, is sharing her thoughts on sustainability in commercial strategies.