Hoteliers Circle Editorial

From wearable devices that monitor vital signs in real-time to AI-powered health apps offering personalised wellness plans, technology is empowering individuals to take greater control over their health journeys. These innovations provide more accessible, efficient, and data-driven solutions, allowing for a more proactive stance on well-being. As the wellness industry continues to embrace these innovations, the focus remains on enhancing well-being while addressing the ethical and practical challenges that come with it. The future of wellness promises to be more connected, personalised, and insightful than ever before. We are talking to the industry experts Laura Montesanti and Kate Leff who share their views of the future of wellness. Laura Montesanti, Founder of Synergy LM: “We have seen plenty of new concepts being developed in the wellness space that have included AI and technology. AI and technology will play a central role in shaping the future of wellness in hotel spa experiences by enabling deeper personalization, enhancing the guest experience, and driving operational efficiency. This evolution will make wellness more accessible, inclusive, and seamlessly integrated into guests' lifestyles, both during their stay and beyond. Key trends integrating technology, include:   Full body analysis. Technogym one of our partners has just launched a full body scan machine to review people system and then advise them on the best workouts. Technogym Checkup is a fundamental element of the Technogym Ecosystem, and uses advanced measurement technologies and artificial intelligence to provide an assessment of physical and cognitive condition. All the different measurements converge in Wellness Age™ — a simple yet powerful metric that is easy to compare to your actual age, providing a clear indicator of your progress. Technogym Coach's artificial intelligence adjusts training programs accordingly to maximize results, increasing satisfaction and level of engagement in the long term.   Choosing the best nutrition and in this case teas to suit your body. One of our sponsors, a Korean Tea Supplier called Chung-gang-won uses an Energy Reading Machine to advise its clients on teas. Their bio-information measurement device uses harmless microcurrents to visualise one's body’s unique energy distribution, from which they’ll be able to discover which teas or herbs can help balance one's body.   Frequency machines are also being used a lot and doing miracles out there. One of our attendees Wholetone Wellness is a bioenergetic wellness service specialising in the application of frequency-based wellness technologies. Its system identifies, stimulates and balances the energetic terrains of the body and environment, including physical, psychological, and spiritual energy.   Beauty scans. I have also personally tried skin analysis supplied by Biologique Recherche at the Lily of The Valley that would help in detecting the type of skin and in turn the best treatment and products were advised. But also a very interesting scan of my scalp at the Mandarin Oriental in Barcelona by the Miriam Quevedo hair spa, in which a therapist trained in trichology makes a personalised diagnosis with the iMirocam to assess the condition of your scalp and hair fibre to then advise you on the best treatment and products for your hair.   Music. A big one that is being adopted on different levels to enhance wellness journeys. From music apps that welcome you in your room, to music that is made by recording the vibration of nature and is then introduced to relax and feel the healing powers of nature.   Other trends I'm seeing emerging: Floating pods, Light and colour therapy and Sleep pods.   I do feel that the personal touch and warmth that a person can give is irreplaceable, and that a machine cannot pick up on subtlety and feelings that a person would be able to pick up on when assessing a client. But it can definitely help speed up some of the process, improving efficiency and therefore allowing for a smoother and cost effective operation in a SPA. However, implementing technology is also challenging on the side of training and implementation within a business that has been running on pure labour and personal touch."   Kate Leff, CEO at REVIVO Wellness Resorts KL: "AI and technology are revolutionizing the wellness industry by offering personalized, data-driven experiences. At REVĪVŌ, we see a future where technology not only enhances but also customizes wellness journeys, making them more effective and engaging. Through AI-driven analytics, we can tailor treatments to individual needs, monitor progress in real-time, and offer insights that empower guests to take control of their wellness journey. This level of personalization will set new standards in the industry, transforming how guests interact with wellness services.    Key trends include AI-driven personalization through health data analysis software, which allows us to create more curated and tailored experiences for our guests. Wearable health technology is also leading the way by providing measurable data, such as monitoring sleep patterns and stress levels. In our soon-to-open Vitality Centre, we will be incorporating advanced technology for personalized nutrition, longevity, and sleep treatments, along with diagnostic tools that utilize health data management to offer a comprehensive and measurable approach to wellness.    REVĪVŌ is a luxury wellness resort that embraces a holistic approach to wellbeing, seamlessly integrating technology to enhance our guest experience. One example is our Breathe Luxe Lamp, which offers customizable lighting modes to serve as a personal sleep and wake companion. From soothing amber light for restful nights to invigorating blue light for energetic mornings, the lamp helps align guests' routines with guided breathing exercises and evening meditations. REVIVO Wellness Resort Bali The benefits of AI-driven wellness programs include greater personalization, efficiency, and the ability to provide data-backed insights. These programs can adapt to guests' needs in real time, creating a truly bespoke experience. However, challenges include ensuring data privacy, maintaining the human touch that is so integral to wellness, and managing the learning curve for both staff and guests. At REVĪVŌ, we believe in a balanced approach, where technology enhances rather than replaces human interaction. Wearables are particularly transformative, as they provide real-time health data that can be used to tailor treatments to each guest’s unique needs.    The key to balancing technology with human touch is to ensure that technology serves to enhance, not replace, human interaction. At REVĪVŌ, we use technology to gather data and personalize experiences, but we always prioritize the empathetic, human connection that defines exceptional service.    The integration of AI and technology will likely be a major differentiator in the hotel spa industry, setting apart those who innovate from those who don't. As guests become more tech-savvy, they will expect personalized, tech-enhanced experiences. Resorts that can seamlessly integrate these elements while maintaining a high level of human service will lead the way. At REVĪVŌ, we view this as an opportunity to redefine luxury wellness by combining the best of both worlds.    My advice would be to start with a clear vision of how technology will enhance your guest experience and align it with your brand values. Invest in technology that adds genuine value, and ensure that it complements rather than overwhelms the human aspects of your service. Also, be prepared to invest in training and support for your staff to ensure a smooth integration. Finally, always keep the guest at the center of your strategy—technology should be a means to deliver a more personalized, engaging, and impactful experience.    As we look to the future, it’s clear that the wellness industry is on the brink of a technological transformation. However, the core principles of wellness—empathy, connection, and holistic care—must remain at the forefront. At REVĪVŌ, we believe that the most successful integration of AI and technology will be one that amplifies these principles, creating spaces where guests feel both seen and supported, with every technological innovation serving to deepen the wellness journey."

Today’s leading hoteliers are more than just providers of luxury; they are pioneers in integrating cutting-edge technologies, sustainable practices, and immersive guest experiences that set new standards for the industry. Let's spotlight the trendsetters who are redefining the future of hospitality—hoteliers who embrace creativity, challenge convention, and continually push the boundaries of what is possible in service, design, and sustainability. These visionaries are not just responding to change; they are driving it. LEVEN Hotels - Combining physical and virtual spaces LEVEN, the new lifestyle hotel brand launched by industry innovators has a second site - in the Metaverse, following the launch of LEVEN’s first hotel in Manchester, UK. LEVEN acquired a plot of virtual land in the Fashion Estate, Decentraland to create the ‘LEVENverse’ in June 2022. The LEVENverse, a fun virtual immersive hotel environment, expands upon LEVEN’s physical social spaces to bring them to a global virtual community. The LEVENverse is visually unexpected, embracing freedom of design, with the traditional hotel spaces such as lobby, bedroom and lift reimagined. Just like at LEVEN, there are spaces for makers, creators and innovators to showcase their work through commissioned NFTs and creative digital experiences. Also, the visitors should be ready for some surprise virtual giveaways. The Athenaeum Hotel and Residencies - Elevating ‘green’ architecture The hotel located in Mayfair, London, has a big focus on sustainability and even has hotel is a 329 m² Living Wall, which removes 757kg of CO² and 559kg of O² every year. Implementing a range of policies and initiatives, the hotel adding tripled glazed windows to all rooms to reduce noise pollution and improve heat loss. Other initiatives of the property include: Installation of low-energy lighting (LEDs) Water flow reducers on showers and taps BMS controlling energy-efficient heating and cooling Hotel’s team members are also encouraged to help with the brand’s commitment through public transport loans and a cycle to work scheme.The Anam Cam Ranh - Upscaling wellness The luxury resort in Vietnem presented its new collection of lush beachfront facilities promoting wellbeing. Spanning 1700sqm, the new 18-hole mini golf course is adjacent to the new 500sqm driving range and pavilion-style clubhouse. The contoured mini golf course is believed to be the first of its kind in Southeast Asia, due to its real grass finishing that the resort’s gardeners painstakingly maintain. Manned by staff ready to assist with golf equipment, tennis rackets, tennis and soccer balls, towels, water and other refreshments, the open-air clubhouse marks the start and finish of the new circular running track. Flanked by greenery, the track stretches for 1.5km around the resort’s recently opened organic sustainable farm and various recreation facilities such as the soccer field. The 8500sqm sustainable farm is dedicated to cultivating an array of vegetables, fruits, herbs, and eggs for meals for guests and staff.

In the evolving landscape of the hospitality business, hotel restaurants are now as much a part of the travel experience as the rooms themselves. Travellers are increasingly seeking destinations that offer unique and memorable culinary experiences, with hotel chefs playing a pivotal role in creating these gastronomic delights. From dining in the treetops to savouring meals inspired by historical recipes, here are five hotels that offer exceptional and unusual culinary offerings. Each of these destinations redefines what it means to dine away from home, ensuring an unforgettable experience for every guest. Soneva Kiri, Koh Kood 1. Soneva Kiri, Koh Kood - Thailand At Soneva Kiri, guests are invited to dine in one of the most unusual settings in the world—high up in the treetops. The Treepod Dining experience allows you to enjoy a meal while suspended in a bamboo pod, overlooking the lush rainforest below. Your meal is delivered by a flying waiter via a zip line, adding an element of adventure to your dining experience. The menu is a celebration of local Thai flavours, using organic ingredients sourced from the hotel's own gardens. The hotel's commitment to sustainability is evident in every dish, making it not just a meal but a connection to the environment. This unique experience at Soneva Kiri exemplifies how hotel restaurants can offer something truly extraordinary, far beyond the conventional dining experience. Al Maha, a Luxury Collection Desert Resort & Spa, Dubai 2. Al Maha, a Luxury Collection Desert Resort & Spa, Dubai - UAE Located in the heart of the Arabian Desert, Al Maha offers a dining experience that is both luxurious and deeply rooted in the local culture. The Dune Dining experience allows guests to enjoy a private dinner under the stars, surrounded by the rolling sand dunes of the Dubai Desert Conservation Reserve. This remote and romantic setting is enhanced by a menu that blends traditional Arabic cuisine with modern gastronomy. Guests can savour dishes such as slow-cooked lamb ouzi and mezze platters while enjoying the serenity of the desert. The hotel chef job at Al Maha involves creating a menu that honours the rich culinary traditions of the Middle East while also catering to an international palate. Dune Dining at Al Maha is more than just a meal—it's a journey into the heart of Arabian hospitality. ICEHOTEL, Jukkasjärvi 3. ICEHOTEL, Jukkasjärvi - Sweden The ICEHOTEL in Sweden is renowned for its unique concept—it's built entirely from ice and snow each winter. But beyond its architectural marvel, the hotel also offers a culinary experience that's as extraordinary as its surroundings. The Chef's Table on Ice is a one-of-a-kind dining experience where guests enjoy a multi-course meal prepared on a frozen lake. The menu is a celebration of local ingredients, including Arctic char, reindeer, and cloudberries, all prepared using traditional Swedish techniques. The setting—an ice table surrounded by the pristine Arctic wilderness—adds a layer of magic to the meal. The hotel chef job at ICEHOTEL involves not just culinary creativity but also adapting to the challenges of cooking in extreme conditions. Dining at the ICEHOTEL is truly a once-in-a-lifetime experience. Twin Farms, Vermont 4. Twin Farms, Vermont - USA Twin Farms, a luxury resort in Vermont, offers an intimate and personalised culinary experience that is deeply connected to its surroundings. The hotel's Farm-to-Table philosophy means that every dish is crafted from ingredients grown on the property or sourced from local farmers. What makes Twin Farms stand out is the lack of a set menu; instead, the chef tailors each meal to the preferences of the guests, creating a bespoke dining experience. Whether you're enjoying a picnic by the lake or a candlelit dinner in the main dining room, the focus is on fresh, seasonal ingredients prepared with care and creativity. The hotel chef job at Twin Farms is about more than just cooking—it's about curating a dining experience that reflects the natural beauty and bounty of Vermont. The Old Course Hotel, St Andrews 5. The Old Course Hotel, St Andrews - Scotland The Old Course Hotel, located in the historic town of St Andrews, offers a culinary experience that combines tradition with innovation. The hotel's Road Hole Restaurant is famous for its views over the iconic Old Course golf course, but it's the menu that truly stands out. The restaurant specialises in Scottish cuisine with a modern twist, using locally sourced ingredients such as Angus beef, St Andrews Bay lobster, and wild Scottish mushrooms. What makes the Road Hole Restaurant exceptional is its whisky pairing menu, where each dish is paired with a different single malt whisky. This experience is a celebration of Scotland's rich culinary heritage, offering guests a true taste of the country. The hotel chef job at The Old Course Hotel involves not just creating delicious meals but also crafting an experience that honours the traditions of Scottish gastronomy.

The wellness and spa industry is a rapidly growing sector, encompassing a wide range of products and services aimed at promoting health, relaxation, and overall well-being, ranging from real estate to supplements and everything in between. In recent years, the industry has seen substantial growth, with global revenues surpassing $119 billion in 2023. This article will concentrate on physical spa businesses and their related operation. Statistically, the product segmentation amongst businesses within the industry is highly diverse, including but not limited to day spas, hotel/resort spas, medical spas, and destination spas, each catering to different segments of the market and we can ascertain that the growth in this sector mainly stems from an increasing consumer awareness of the benefits relating to health and wellness concepts, coupled with rising disposable incomes and the proliferation of wellness tourism. The Asia-Pacific region holds a significant market share, followed by North America and Europe. The industry is also witnessing a shift towards personalised wellness experiences, integrating advanced technologies and holistic treatments to meet the evolving demands of a health-conscious clientele.  However, how does this consumer awareness and product divericfication reflect on the current practices and structures within the industry?  Although there is an increasing recognition of the importance of diversity, equity, and inclusivity (DEI) within the wellness and spa industry, there remains significant room for improvement across various dimensions. In this article, we attempt to introduce various aspects of DEI in this industry to offer a broader understanding of the nuances inherent in this topic and touch on some of the systemic barriers such as cost, cultural misunderstandings, and lack of representation that have created an industry that, despite its growth and diversification, may actively contribute to the exclusion of minorities and amplify other challenges which we will discuss in the following. We would also like to highlight that there are vast differences in the implementation of DEI frameworks globally and this article aims to offer a generalised view that may not be representative of certain global regions. Photo credit: Pexels As the conversations surrounding diversity are getting louder, the representation of different demographics within the industry is gradually improving, however, there needs to be an acknowledgement that disparities continue to persist. Traditionally dominated by affluent, white, female clientele, the industry is now seeing a broader range of patrons. However, gender representation still skews towards women, with men often underrepresented both as clients and practitioners and efforts to attract more male clientele are on the rise, with some spas offering services specifically tailored for men. As a whole, the industry seems overwhelmed, if not at a complete loss when it comes to the integration of the LGBTQAI+ community and the creation of safe spaces, professional and customised services and experiences within the realm of wellness, which may warrant a separate article. In addition to traditional gender considerations, race and ethnicity are critical areas where the wellness and spa industry must undertake more concerted efforts. Leadership positions are often occupied by individuals from the same demographic that the industry primarily serves—affluent, white, and female - although in recent years the dial has positively shifted towards a more balanced representation. A lack of diversity at the top may result in a narrow perspective on the needs and preferences of a diverse clientele.  When the leadership does not reflect the diversity of the community it serves, the decision-making processes may be biased, perpetuating exclusionary practices and failing to recognise the importance of DEI initiatives. Increasing representation in leadership roles requires intentional efforts of the businesses, such as targeted recruitment, onboarding, mentorship programs for underrepresented groups, peer-support groups in the workplace and creating pathways for advancement within the industry. A lack of representation in these areas may perpetuate a sense of exclusion among potential clients from minority groups and there needs to be an acknowledgement that addressing this gap involves not only inclusive hiring practices but also fostering an environment where diverse voices are valued and heard.  Photo credits: Pexels Age inclusivity is another aspect where the industry is evolving commercially. From a consumer perspective, historically, spa services have targeted middle-aged women, but there's a growing recognition of the needs and preferences of younger and older demographics. Spas are now offering services that cater to younger clients, such as stress management and skin care for teens, as well as treatments that address the needs of seniors, including mobility assistance and specialized therapies for age-related conditions. We have yet to see this reflected in hiring practices and it stands to debate that having a more mature workforce may not be a desired reflection of the youth-obsessed wellness culture we are currently encountering, however, in the age of longevity the life experience of our elders may become a much-needed resource and may contribute to a realistic lifestyle offering in invaluable measures. Looking at socioeconomics, we must acknowledge that status plays a significant role in accessibility to wellness services. The high cost of many spa treatments creates a barrier for lower-income individuals, and to counter this, some spas are introducing more affordable options and sliding-scale pricing. There is also a greater need for community-based wellness programs and partnerships with local organizations that will help to make wellness services more accessible to a broader audience. Planning a long-term approach to the wellness of society, these initiatives are crucial in democratizing wellness and ensuring that it is not a privilege reserved for the wealthy. This economic exclusivity is often further compounded by the geographic locations of many high-end spas, which are frequently situated in affluent areas, making them physically out of reach for those living in less privileged neighbourhoods. Some spas are beginning to address these issues by offering sliding-scale pricing, community wellness programs, and more affordable treatment options. However, these initiatives are not yet widespread and often rely on external funding or subsidies to be viable. Inclusivity in services and offerings is another vital aspect for creating a welcoming environment for all. Spas are becoming increasingly aware of the need to provide services that are not only gender-neutral but also considerate of diverse cultural and personal needs. This includes offering treatments rooted in various cultural traditions, such as Ayurvedic therapies, Traditional Chinese Medicine, and indigenous healing practices, allowing the customisation of treatments to respect and honour clients' cultural backgrounds to enhance their sense of belonging and satisfaction. By extension, this includes the offering of bilingual services and creating a culturally sensitive environment that makes clients from various backgrounds feel welcome. Yet, we need to remain vigilant to avoid the cultural appropriation of these practices by removing them from their original cultural and societal frameworks and implanting them into a Westernised and solely capitalist context. Photo credits: Freepik The accessibility for people with disabilities remains a significant challenge in the wellness and spa industry, as physical accessibility is often limited and many facilities lack the proper accommodations such as ramps, elevators, and adjustable treatment tables and are omitted in favour of aesthetics, which may lead to the exclusion of whole customer segments. Additionally, there is a desperate need for awareness and staff training on how to serve clients with disabilities respectfully and effectively. In reaching all communities, businesses need to ensure that promotional materials and websites are accessible, with options such as braille menus and sign language interpreters that are essential for inclusivity. In addition, spaces and offerings that are designed for Neurodivergent clientele and employees must be considered as we see a rise of new research emerging that validates the prevalence of people affected by mental health challenges. The above constitutes only a brief summary of some of the aspects to consider when having a conversation about DEI in the spa and wellness industry, yet it reveals a complex landscape where progress is being made, but systemic barriers and biases persist. We need to have more conversations about the fact that a lack of awareness and training on DEI issues within the industry may exacerbate these economic and systemic barriers. Currently, the majority of spa professionals lack the education and resources necessary to understand and address the diverse needs of their clients. This lack of training extends to understanding cultural sensitivities, addressing unconscious biases, and implementing inclusive practices and while there certainly are pockets of improvement, with some spas actively seeking DEI training for their staff that must be celebrated and recognized, it remains an area needing significant development.  Photo credits: Freepik Consequently, addressing these systemic issues requires a multifaceted approach. For one,  reducing economic barriers through more accessible pricing models and expanding the geographic reach of wellness services may help to democratize access. Businesses need to actively invest in DEI training for all staff levels to foster a more inclusive environment that respects and values diversity and these training initiatives need to be integrated into the core operations of spas rather than a one-time initiative. This may support businesses in enhancing representation in leadership and decision-making roles to bring diverse perspectives into strategic planning, ensuring that DEI considerations are embedded in the organizational culture and business practices.  The importance of diversity, equity, and inclusion (DEI) in the wellness and spa industry cannot be overstated, as it offers numerous benefits to businesses, clients, and the community at large therefore contributing both socially and financially. By catering to diverse demographics, spas and wellness centres can attract clients from various backgrounds, expanding their market reach and revenue potential. This inclusivity not only brings in more customers but also enhances the reputation and brand loyalty of the business. When wellness and spa services are designed with inclusivity in mind, clients from different cultural, socioeconomic, and demographic backgrounds feel welcomed and valued. By breaking down barriers to access and creating an environment where both employees and clients feel seen and heard the spa and wellness industry has a unique opportunity to contribute to a new paradigm in human well-being, making it a crucial component for the future growth and sustainability of the wellness and spa industry. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Susanne is the founder of PurestLife, a consultancy and coaching practice that offers a new approach to the design and expression of Wellness and Wellbeing in business and personal life. Leveraging her deep understanding of regenerative practices and extensive experience in the hospitality and wellness industry and project management, Susanne has played pivotal roles in shaping innovative concepts for hospitality and wellness projects. As a Director of Wellness and Project Manager she spearheaded the creation of transformative wellness experiences and found her passion for authentic value expression and creating meaningful connections and relationships in both business and life. Her impactful journey spans 20 years in the industry and includes serving as Pre-Opening Director of Wellness at several luxury projects ranging from Private Members Clubs to 5-star nature-immersive wellness retreats and has worked globally with esteemed luxury brands such as Six Senses, Corinthia Hotels & Resorts, Conrad Hotels & Resorts, JOALI and JOALI BEING and Elena Spa.

For the modern business traveller, comfort and convenience are paramount. Hotels worldwide are stepping up their game, offering not just comfortable beds and high-speed internet but innovative in-room amenities and specialized services that cater specifically to the needs of busy professionals. Whether it’s customizable workspaces, cutting-edge technology, or concierge services that go the extra mile, these hotels have perfected the art of mixing business with pleasure. Here are ten standout hotels from around the world that offer exceptional facilities and services tailored for the business traveller. The Upper House, Hong Kong 1. The Upper House, Hong Kong The Upper House in Hong Kong is a sanctuary for business travellers, blending minimalist design with maximum functionality. Each room is designed with the professional in mind, featuring large, customisable workspaces and ultra-fast Wi-Fi. What sets The Upper House apart is its in-room technology, including an iPad with integrated hotel services and entertainment, as well as a handy smartphone with unlimited data and international calls. The Sky Lounge is a dedicated space for business travellers, offering complimentary refreshments and a quiet environment for meetings or relaxation. Additionally, the hotel’s in-room dining menu, crafted by the renowned Café Gray Deluxe, allows for gourmet dining without leaving the comfort of your room, making it easy to work and eat simultaneously. The Savoy, London 2. The Savoy, London - United Kingdom The Savoy in London is a historic hotel that has been thoughtfully modernised to meet the needs of today’s business traveller. Each room is equipped with a Nespresso machine and a personal bar stocked with a selection of wines, spirits, and snacks, making it easy to unwind after a long day. The rooms also feature state-of-the-art media hubs that allow you to connect your devices to the TV, turning your room into a private office or presentation space. For those in need of a more traditional workspace, The Savoy offers 24-hour butler service to help set up impromptu meetings or assist with any business-related tasks, from printing documents to organising transportation. The hotel’s Kaspar’s Seafood Bar and Grill provides an elegant setting for business meals, with private dining options available for more discreet discussions. Mandarin Oriental, Bangkok 3. Mandarin Oriental, Bangkok - Thailand Mandarin Oriental Bangkok is a haven for business travellers, offering rooms with luxury desk setups and complimentary suit pressing to ensure you’re always ready for the next meeting. The rooms are equipped with dual-line telephones and high-speed internet, making it easy to manage calls and work simultaneously. The hotel’s Author’s Lounge is a unique venue for business meetings, offering a quiet, elegant setting with a touch of history. The hotel also provides a 24-hour business butler service, ready to assist with anything from printing documents to courier services. JW Marriott Essex House, New York 4. JW Marriott Essex House, New York - USA JW Marriott Essex House in New York offers business travellers a perfect combination of luxury and practicality. The rooms feature in-room printers, scanners, and fax machines, as well as large desks with ergonomic chairs to ensure comfort during long work sessions. The hotel’s Virtual Meeting Room service allows guests to conduct video conferences seamlessly, with on-demand tech support available to troubleshoot any issues. The hotel also provides a laundry valet service with same-day delivery, so you’re always ready for that next important meeting. The South Gate Restaurant within the hotel offers private dining areas for business lunches and dinners, making it easy to entertain clients in style. Shangri-La Hotel, Paris 5. Shangri-La Hotel, Paris - France Shangri-La Hotel Paris offers a luxurious experience for business travellers, with rooms that feature large marble desks, international power outlets, and complimentary stationery. The hotel also offers a 24-hour room service menu with options designed to keep you energised and focused. The hotel’s La Bauhinia restaurant offers a quiet, elegant setting for business meals, with menus that can be customised to meet dietary needs or preferences. Additionally, the hotel provides complimentary limousine service for short trips within Paris, making it easy to get to meetings or events around the city.

In today's globalized world, the hospitality industry is witnessing a significant shift towards sustainability. Eco-conscious travelers are increasingly seeking accommodations that not only provide comfort and luxury but also demonstrate a commitment to environmental stewardship. Here, we explore how hotels across different countries are embracing sustainable practices to cater to the growing demand for eco-friendly stays. Sustainable Initiatives in Global Hospitality The Scarlet, Singapore Nestled in the heart of Singapore, The Scarlet is renowned for its luxurious yet eco-friendly accommodations. The hotel has implemented a range of sustainable practices, including energy-efficient lighting and air conditioning systems, water-saving fixtures, and a comprehensive waste management program that includes recycling and composting. The Scarlet's commitment to sustainability is evident in their partnership with local suppliers to source organic and locally produced food items for their restaurant. Their website prominently features their sustainability efforts, inviting guests to explore their eco-friendly initiatives and participate in activities that promote environmental awareness. The Scarlet, Singapore Inkaterra Machu Picchu Pueblo Hotel, Peru Located near the iconic Machu Picchu in Peru, Inkaterra Machu Picchu Pueblo Hotel is a pioneer in sustainable tourism in the Andes. The hotel combines luxury with environmental conservation by preserving local biodiversity and promoting cultural heritage through eco-friendly practices. Inkaterra Machu Picchu Pueblo Hotel utilizes renewable energy sources such as solar panels and hydroelectric turbines to minimize its carbon footprint. They also actively engage in reforestation efforts and support local communities through education and sustainable livelihood programs. Guests can learn about these initiatives through the hotel's website, which highlights their commitment to sustainability and invites visitors to participate in guided eco tours and conservation activities. Inkaterra Machu Picchu Pueblo Hotel, Peru The Green House, United Kingdom Located in Bournemouth, UK, The Green House is an award-winning boutique hotel renowned for its sustainability initiatives. The hotel has been designed to have minimal environmental impact, featuring energy-efficient heating and cooling systems, rainwater harvesting for irrigation, and locally sourced organic food served in its restaurant. The Green House is committed to reducing waste and has implemented comprehensive recycling and composting programs throughout the hotel. Their website showcases their sustainable practices and offers guests insights into how they can contribute to environmental conservation during their stay, such as using eco-friendly toiletries and participating in local environmental initiatives. The Green House, United Kingdom Six Senses Yao Noi, Thailand Situated on the picturesque island of Yao Noi in Thailand, Six Senses Yao Noi exemplifies luxury and sustainability in tropical paradise. The resort integrates eco-friendly practices into its operations, including energy conservation through solar power, water management strategies, and organic farming practices to supply its restaurants with fresh, locally grown produce. Six Senses Yao Noi is committed to preserving marine and terrestrial ecosystems, offering guests opportunities to participate in coral reef restoration projects and nature conservation programs. Their website provides comprehensive information about their sustainability initiatives, inviting guests to explore their commitment to environmental responsibility and experience a luxurious stay in harmony with nature. Six Senses Yao Noi, Thailand Global Trends Shaping Sustainable Hospitality Across different continents, hotels are adopting similar trends to promote sustainable hospitality: Certification and Standards: Many hotels seek certifications such as LEED and Green Globe to validate their sustainability practices. Local Sourcing and Community Engagement: Emphasizing local food sourcing and supporting community development are becoming standard practices. Renewable Energy: Integration of renewable energy sources like solar and hydroelectric power to reduce carbon footprints. Guest Education: Informing guests about eco-friendly practices and encouraging their participation in conservation efforts. Meeting Guest Expectations In a competitive market, hotels that prioritize sustainability not only attract eco-conscious travelers but also enhance their brand reputation and contribute positively to local communities. Guests today expect transparency and authenticity in sustainability efforts, which hotels can communicate effectively through their websites and guest interactions. Conclusion The rise of eco-friendly stays in the hospitality industry represents a transformative shift towards responsible tourism. Hotels like The Scarlet in Singapore, Inkaterra Machu Picchu Pueblo Hotel in Peru, The Green House in the UK, and Six Senses Yao Noi in Thailand are leading by example, demonstrating that luxury and sustainability can coexist harmoniously. As travelers become increasingly aware of their environmental impact, the demand for eco-friendly accommodations will continue to grow. By implementing innovative sustainable practices and engaging guests in conservation efforts, hotels can not only meet these expectations but also contribute to a greener, more sustainable future for global tourism.

In the realm of hospitality, a new wave of hotels is redefining luxury beyond opulent accommodations and gourmet dining. These establishments are champions of community engagement, embodying the ethos of giving back and creating positive social impact. From supporting local artisans to empowering disadvantaged groups, these hotels are demonstrating that hospitality can be a catalyst for meaningful change. Hotel Emma, San Antonio, USA Hotel Emma, San Antonio, USA Located in the vibrant Pearl district of San Antonio, Texas, Hotel Emma stands out not only for its luxurious accommodations but also for its deep-rooted commitment to the local community. Housed in a historic brewery, the hotel celebrates its heritage by promoting local artisans and craftsmen through its décor and amenities. Hotel Emma actively supports local farmers and producers by sourcing ingredients for its acclaimed restaurant, Supper, locally. Beyond economic support, the hotel engages in educational initiatives, partnering with local schools and organizations to provide mentorship and career opportunities in hospitality. Their website proudly showcases their community involvement, encouraging guests to explore the rich cultural tapestry of San Antonio. Hotel Paradox, Santa Cruz, USA Hotel Paradox, Santa Cruz, USA Nestled in the coastal town of Santa Cruz, California, Hotel Paradox blends luxury with a commitment to environmental and social sustainability. The hotel champions inclusivity by partnering with local organizations that support marginalized communities, including LGBTQ+ groups and youth empowerment programs. Hotel Paradox hosts events and fundraisers that benefit local charities, fostering a sense of belonging and support within the community. Their website highlights these initiatives, inviting guests to participate in volunteer opportunities and learn about the positive impact their stay has on Santa Cruz's social fabric. Grootbos Private Nature Reserve, South Africa Grootbos Private Nature Reserve, South Africa Located on the picturesque Western Cape of South Africa, Grootbos Private Nature Reserve is a model of sustainable ecotourism that prioritises community empowerment and environmental conservation. The reserve operates the Grootbos Foundation, which spearheads initiatives aimed at uplifting local communities through education, enterprise development, and conservation. Grootbos partners with neighbouring villages to provide sustainable livelihood opportunities, including training programs in organic farming and eco-tourism. The lodge employs local residents and sources supply from nearby businesses, thereby stimulating the local economy. Their website showcases their commitment to community development and invites guests to contribute to conservation and social projects during their stay. Madulkelle Tea and Eco Lodge, Sri Lanka Madulkelle Tea and Eco Lodge, Sri Lanka Perched on a picturesque tea plantation in Sri Lanka's hill country, Madulkelle Tea and Eco Lodge offers guests a unique blend of luxury and sustainable living. The lodge is deeply integrated into the local community, employing residents from neighbouring villages and supporting local schools and healthcare facilities. Madulkelle Tea and Eco Lodge promotes cultural exchange by organising visits to nearby villages, allowing guests to interact with locals and learn about traditional Sri Lankan customs. The lodge also actively participates in environmental conservation efforts, including reforestation projects and waste management initiatives. Their website encourages guests to explore these community-driven activities, fostering a sense of responsibility towards the environment and local communities. Impactful Practices Shaping Hospitality Hotels that prioritise community engagement and inclusivity are setting new standards in the hospitality industry: Local Partnerships: Collaborating with local artisans, farmers, and businesses to support economic growth and cultural preservation. Educational Initiatives: Providing training and mentorship opportunities to empower local residents and promote sustainable livelihoods. Environmental Conservation: Implementing eco-friendly practices and supporting conservation efforts to preserve natural resources and biodiversity. Social Events and Fundraisers: Hosting events that raise awareness and funds for local charities and community organisations. Engaging Guests and Inspiring Change Guests today are increasingly drawn to hotels that demonstrate a commitment to social responsibility. They seek authentic experiences that not only provide comfort and luxury but also contribute positively to the destinations they visit. Hotels can leverage their websites and social media platforms to showcase their community initiatives, inviting guests to participate and make a difference during their stay. Hospitality with heart is more than a slogan; it's a commitment to creating meaningful connections and fostering positive change within local communities. Hotels like Hotel Emma in San Antonio, Hotel Paradox in Santa Cruz, Grootbos Private Nature Reserve in South Africa, and Madulkelle Tea and Eco Lodge in Sri Lanka exemplify this ethos, demonstrating that responsible tourism can empower communities and preserve cultural heritage while providing exceptional guest experiences. As travellers become increasingly conscientious of their impact, the demand for socially responsible accommodations will continue to grow. By integrating inclusive practices, supporting local economies, and championing environmental stewardship, hotels can not only differentiate themselves in a competitive market but also inspire a new generation of travellers to choose hospitality that makes a difference.

In an age where travellers increasingly seek personalised and immersive experiences, a hotel's distinctive design can be a decisive factor in attracting and retaining discerning guests, ultimately contributing to the property's success and reputation. Today, hotel’s design concept goes beyond aesthetics; they create memorable environments that engage the senses and evoke emotions, fostering a deeper connection between the guest and the space. Innovative design can highlight the local culture, integrate sustainable practices, and provide functional benefits that improve comfort and convenience.  These unique properties demonstrate how unique design features can transform a hotel into an architectural and aesthetic landmark. Each hotel offers a distinct experience through its innovative use of space, materials, and design principles, making them not just places to stay, but destinations that inspire and captivate their guests. The Silo Hotel, Cape Town The Silo Hotel, Cape Town – South Africa Housed in a former grain silo complex, The Silo Hotel in Cape Town is a masterpiece of industrial chic and contemporary design. Overlooking the V&A Waterfront, this hotel is an architectural marvel that celebrates both history and modern luxury. Design Highlights Industrial Elegance: The hotel’s design retains the original industrial structure of the grain silo, including its concrete tubes and geometric lines. This industrial base is softened with luxurious fabrics, plush furniture, and elegant lighting fixtures. Unique Windows: The Silo is renowned for its distinctive, pillowed-glass windows that protrude outward, offering panoramic views of Cape Town and Table Mountain. These windows are a design feature that merges functionality with artistic expression. Art and Decor: As a part of the Zeitz Museum of Contemporary Art Africa, The Silo boasts an impressive collection of African contemporary art. The bold, eclectic decor of the interiors complements the art, creating a vibrant and inspiring atmosphere. Amangiri, Utah Amangiri, Utah – United States Amangiri, located in the heart of the Utah desert, is a stunning blend of minimalism and natural beauty. This luxury resort offers a unique design that harmonises with its breathtaking surroundings. Design Highlights Desert Integration: The design of Amangiri is deeply influenced by the surrounding landscape. Built into the rock formations, the resort uses natural materials like stone and wood, which blend seamlessly with the desert environment. Minimalist Aesthetics: The interiors are characterised by clean lines, neutral tones, and minimalist decor. Large windows and open spaces are designed to frame the spectacular desert views, creating a sense of tranquillity and connection with nature. Outdoor Living: Amangiri features extensive outdoor living spaces, including private terraces, pools, and fire pits. These areas are designed to offer guests an immersive experience of the desert’s serenity and beauty. Marqués de Riscal, Elciego Marqués de Riscal, Elciego – Spain Designed by the legendary architect Frank Gehry, Hotel Marqués de Riscal in Elciego, Spain, is a striking example of contemporary design and avant-garde architecture. Nestled in the famous Rioja wine region, this hotel is as much a work of art as it is a place to stay. Design Highlights Gehry’s Signature Style: The hotel’s exterior features Gehry’s signature undulating forms and titanium cladding, creating a dynamic and futuristic appearance. The bold design contrasts with the traditional vineyards and historic surroundings. Innovative Interiors: Inside, the hotel continues to impress with innovative design elements. The use of curved lines, modern furnishings, and a mix of materials like glass and steel creates a unique and contemporary aesthetic. Vineyard Views: Many rooms and public spaces offer stunning views of the surrounding vineyards and the medieval town of Elciego. The design ensures that guests feel connected to the landscape, enhancing the overall experience of staying in a wine country. Grand Hyatt Singapore Grand Hyatt Singapore – Singapore The newly opened Grand Hyatt Singapore is already making headlines as a trendsetter, known for its sophisticated blend of contemporary design and luxurious amenities.  Design Highlights Vertical Garden and Water Features: The hotel's interior incorporates lush vertical gardens and soothing water features, creating a serene, nature-inspired atmosphere within an urban setting. Dynamic Event Spaces: The hotel boasts a variety of versatile event spaces, including the Gallery, a contemporary venue with floor-to-ceiling windows and customisable setups to suit different occasions. Eco-Friendly Initiatives: Grand Hyatt Singapore is known for its sustainability efforts. The design includes energy-efficient lighting, water-saving fixtures, and eco-friendly materials, reflecting the hotel’s commitment to environmental stewardship.

The rising demand for eco-friendly travel options has brought the sustainability practices of hotels into sharp focus. As more travelers prioritize environmental responsibility, the hospitality industry faces growing pressure to demonstrate its commitment to sustainable practices. This has led to an increasing need for standardized certifications that validate a hotel's environmental efforts. Sustainable certification not only helps hotels stand out in a competitive market but also provides transparency for consumers, ensuring that their choices contribute to the preservation of our planet. Together with Randy Durband, CEO of Global Sustainable Tourism Council (GSTC), we explore the critical role of sustainable certification in the hotel industry and why it has become essential for businesses striving to meet modern travelers' expectations. Photo credit: Pexels, Tom Fisk  To put everyone first in context, let me explain who we are and what we do: The GSTC was created by the UN agencies UN Environment and UN Tourism and is registered in the USA as a non-profit organization that represents a diverse and global membership, including national and provincial governments, leading travel companies, NGO’s, individuals and communities – all striving to achieve best practices in sustainable tourism.  The GSTC manages the GSTC Criteria which serve as the global standards for sustainability in travel and tourism. The Criteria are used for education and awareness-raising, policy-making for businesses and government agencies and other organization types, measurement and evaluation, and as a basis for certification. They are the result of a worldwide effort to develop a common language about sustainability in tourism and are arranged in four pillars: Sustainable management Socioeconomic impacts Cultural impacts Environmental impacts (including consumption of resources, reducing pollution, and conserving biodiversity and landscapes) The Criteria are the minimum, not the maximum, which businesses, governments, and destinations should achieve to approach social, environmental, cultural, and economic sustainability. There are three sets: Destination Criteria for public policy-makers and destination managers, Industry Criteria for hotels and tour operators, and MICE Criteria for Venues, Event Organizers, and Events & Exhibitions. In today's tourism industry, sustainability has become a vital aspect of business operations. The demand for sustainable practices is not only a response to environmental concerns but also a strategic approach to meet the expectations of a growing segment of conscientious travelers. When speaking about certification, it’s crucial first to note its definition: a voluntary, third-party assessment, through an audit, of a tourism enterprise for conformity to a standard. GSTC does not certify, that is the job of many Certification Bodies across the globe.  Photo credits: Pexels, Evgenia Basyrova GSTC provides international accreditation for sustainable tourism Certification Bodies. Accreditation, is a mark of quality that GSTC places on Certification Bodies that choose our independent and neutral process to verify that they certify businesses, such as hotels, tour operators, or destinations, in a competent and neutral manner. GSTC looks very hard at the CB’s certification process to ensure that they issue certifications based on merit and neutrality. Hotels getting certified as sustainable by a GSTC-Accredited Certification Body have increased due to the growing consumer demand for environmentally responsible options. This surge is also influenced by the credibility and marketability that comes with certification, prompting more hotels to seek GSTC-Certification to meet both client expectations and industry standards. Being GSTC-Certified means that the hotel/accommodation complies with the highest social and environmental standards on the market. Sustainability is not merely a trend but a critical component of the hospitality industry's future. As more hotels achieve certification from GSTC-Accredited Certification Bodies, they not only contribute to environmental preservation but also gain a competitive edge in the market. This commitment to sustainability reflects a broader industry shift towards responsible tourism, where economic, social, and environmental considerations are balanced to ensure long-term viability. Consequently, the emphasis on sustainable practices is expected to grow, encouraging more establishments to pursue certification. Türkiye for example, has taken a big step towards sustainability as a destination; the Türkiye Tourism Promotion and Development Agency (TGA), with guidance from the GSTC, has developed the first mandatory national program for accommodations based on the GSTC Criteria and GSTC Assurance program. From 2023 through 2030, all accommodations in Türkiye must be certified through a GSTC-Accredited Certification Body. Photo credit: GoTürkiye Also, the Singapore Tourism Board announced the launch of the Hotel Sustainability Roadmap. By 2025 its goal is for 60% of hotel room stock to achieve hotel sustainability certification through a GSTC-Accredited Certification Body. As consumer awareness and demand for sustainable options continue to rise, the hospitality industry must adapt and commit to rigorous sustainability standards. This global movement towards sustainability will not only ensure the long-term viability of the tourism sector but also contribute significantly to preserving our planet for future generations. By integrating sustainable efforts, hotels can create a positive feedback loop where environmental stewardship and community involvement drive business success. Certified hotels can see improved guest satisfaction and loyalty, as travelers increasingly prioritize sustainable accommodations. Furthermore, sustainability initiatives can lead to valuable media exposure and industry recognition, further enhancing the hotel's brand image. Hotels' ongoing commitment to sustainability not only attracts guests but also inspires employees, creating a motivated and engaged workforce dedicated to the hotel's mission.  Furthermore, implementing sustainable practices often leads to reduced energy and water consumption, waste reduction, and overall operational cost savings. These efficiencies can improve the hotel's bottom line. The pursuit of sustainability through certification positions hotels as leaders in responsible tourism. It demonstrates a genuine commitment to protecting the planet and supporting local communities, ensuring that the hospitality industry can thrive in harmony with the environment for generations to come. The ripple effect of these efforts extends beyond the hotel itself, contributing to a global movement towards a more sustainable and equitable world. Photo credits: Pexels, Sebastian Coman Travel A large number of hotels get the community involved in their sustainable journey through a variety of initiatives that promote environmental stewardship, economic growth, and social responsibility. Some examples (without saying any brand names to remain neutral): I have seen hotels organize regular community clean-up programs in local neighborhoods, parks, and beaches, fostering a sense of pride and environmental awareness. Several of them also partner with local farmers, artisans, and businesses to source food, products, and services to support the local economy and reduce the carbon footprint associated with transportation. Additionally, many host educational workshops and events on sustainability topics, such as recycling, composting, energy conservation, and sustainable tourism, open to both guests and local residents. I have also seen hotels encourage guests and staff to participate in local environmental initiatives, such as tree planting, wildlife conservation projects, or habitat restoration efforts, that significantly contribute to community engagement; others collaborate with local environmental NGOs to support their initiatives and raise awareness among guests and the community and publicly celebrate these achievements that inspire community pride and engagement.  By working together with local businesses, environmental organizations, and other key players in its destination, hotels can create comprehensive sustainability programs that address a wide range of issues, from reducing carbon footprints and conserving water to supporting local economies and promoting cultural heritage. I believe education plays a critical role in this effort, as it empowers both staff and guests to make informed decisions that contribute to their sustainability goals. Hotels can provide training for their employees on best practices for energy efficiency, waste reduction, and responsible sourcing. Additionally, by offering educational materials and programs for guests, hotels can encourage more sustainable behaviors during their stay and beyond. Innovation is also key to advancing sustainability in the hospitality industry. By investing in new technologies and practices, hotels can significantly reduce their environmental impact. For example, adopting energy-efficient lighting and HVAC systems, implementing water-saving fixtures, moving towards zero single-use plastic, and utilizing renewable energy sources can all contribute to a more sustainable operation. Moreover, hotels can explore innovative ways to manage waste, such as composting organic materials and partnering with recycling programs. Through collaboration, education, and innovation, hotels have a unique opportunity to lead the way in promoting sustainable practices that benefit not only the environment but also the local communities they serve, and GSTC-Ceritification can pave the way for them.  

Hospitality can have a big impact on local communities and the environment. On the positive side, hotels create jobs and draw in tourists who spend money at local shops, restaurants, and attractions, helping the local economy. But there are downsides too. More tourists can put pressure on local resources and infrastructure, sometimes making things more expensive for residents and even pushing them out of their homes. Environmentally, hotels can increase waste, water use, and energy consumption, which can harm natural resources and cause pollution. To lessen these negative effects, it's important for hotels to adopt eco-friendly practices like reducing waste, saving water, and using renewable energy. Today, we are talking to Elissa Keenan, Chief Executive Officer of Ecotourism Australia, about connection between hotels and communities and the global strive to 'greener' tourism. "Does receiving an international 'green' certification make a change for a hotel?" We know that increasingly more and more travellers are actively looking for sustainable options when travelling. Travellers will choose a destination or accommodation committed to supporting culture and community, and they may even spend more to ensure an authentic, sustainable and responsible travel experience. We also know that visitors are actively looking for authentic experiences backed by credible brands, particularly those holding a valid and current certification. There is a significant global shift around credibility and authenticity of green claims and ensuring they are backed up.  Greenwashing is a global issue that we need to work together on to avoid. Ecotourism Australia’s ECO and Sustainable Tourism Certifications use independent third party auditing which provide ongoing improvement recommendations for the hotel to ensure they continue to meet global best practice standards in sustainability. Undertaking Ecotourism Australia’s global standard ECO or Sustainable Tourism Certification can help hotels manage for the long term, provide a positive financial return, build resilience and protect our tourism product into the future. We know the demands of travellers are changing – visitors and tourism trade are looking for sustainable and responsible options, and are looking for clear, credible certification standards.  We know we need to commit now to really start embedding sustainability as a normal part of business and indeed it is a ‘must do’, no longer a ‘nice to have’. Photo credits: Rae Wallis, Pexels "What sustainable efforts can contribute to a hotel's business success, while serving the community at the same time?"    Sustainable tourism is important for all tourism activity, as every business has impact on its operating environment, the local economy and community and the region’s culture. A hotel can provide sustainable experiences for their guests while ensuring they are minimising negative impacts on the environment and maximising benefits for local communities and culture. Establishing a sustainability ethos within your business brings with it sustainability-driven customers looking to find holiday experiences that align with their values, as well as employees seeking an opportunity to work for a greater purpose. Being sustainable is not just about minimising environmental impacts, it also includes being connected and engaged in your local community. When your businesses is entwined and part of the community, you become an integral part that is then supported in return by the locals. Simple sustainability initiatives that hotels can do to benefit their business and the community include; sourcing local produce and supplies, engaging and recruiting local staff, participating in local issues and business groups, and including community give back into their financial decisions (e.g. sponsoring the local sporting club or a locals discount). Hero image credits: EcoTourism Australia, Lovleah

Hospitality industry's sustainable practices extend far beyond its physical footprint. Today, we are asked Carolyn Wincer, Managing Director of Travelife about hotel's role in developing communities and locations.

With the recent rise of sustainable travel trend, many hoteliers ask a question if being officially 'green' certified really affects the business. Today, we are talking to Albert Salman, President of Green Destinations/ Good Travel Seal, who is sharing his thoughts on successful collaboration between hospitality and international sustainable certification bodies. HC: Is receiving an international 'green' certification impactful for hotels? What sustainable efforts can contribute to a hotel's business success, while serving the community at the same time? AS: "Earning the Good Travel Seal (GTS) is not just an accolade—it represents a continuous and comprehensive journey towards validating the sustainability initiatives of tourism businesses, enabling them to confidently showcase their commitment and values. The advantages of GTS are profound. Certification drives greater operational sustainability in businesses. Research has shown that on average, certified businesses report a 19% reduction in water usage, a 24% decrease in waste production, and a 10% cut in CO2 emissions. These improvements extend beyond environmental benefits to include substantial savings in resource consumption and costs. Following a comprehensive approach, the GTS criteria also evaluate the accessibility measures of a business and its efforts to protect and promote local culture and traditions. Photo credits: Pexels, photo by Maria Orlova With GTS, each certified business receives a performance scorecard, enabling it to transparently communicate its strengths to customers and clarify the reasons behind their sustainability certification. Certified businesses generally achieve higher ratings and more positive reviews, which enhances guest satisfaction and increases visitor numbers. Ultimately boosting both the quality of management and services. Being GTS-certified increases a business’s profile on key Online Travel Agencies (OTAs) including Booking.com, Good Travel Guide, EcoHotels, and Tourism 2030. These platforms are gradually adopting sustainability certifications as the sole criteria for inclusion, positioning these businesses as preferred sustainable options amongst travellers." Hero image credits: Good Travel Seal