From high-stakes drama to laugh-out-loud comedy, these must-watch TV shows set in hotels capture the essence of hospitality behind the scenes, the complexity of human interactions, and the intrigue behind the scenes.
Transitioning from a successful career predominantly focused on urban corporate brands, the brand’s new marketing leader looks forward to directing his expertise towards championing wellness and advocating the benefits of outdoor travel.
A renowned commercial leader with a diverse work experience in sales and business development shares his insights on how smooth guests experience strengthens the brand.
From wearable devices that monitor vital signs in real-time to AI-powered health apps offering personalised wellness plans, technology is empowering individuals to take greater control over their health journeys. These innovations provide more accessible, efficient, and data-driven solutions, allowing for a more proactive stance on well-being.
As the wellness industry continues to embrace these innovations, the focus remains on enhancing well-being while addressing the ethical and practical challenges that come with it. The future of wellness promises to be more connected, personalised, and insightful than ever before. We are talking to the industry experts Laura Montesanti and Kate Leff who share their views of the future of wellness.
Laura Montesanti, Founder of Synergy
LM: “We have seen plenty of new concepts being developed in the wellness space that have included AI and technology. AI and technology will play a central role in shaping the future of wellness in hotel spa experiences by enabling deeper personalization, enhancing the guest experience, and driving operational efficiency. This evolution will make wellness more accessible, inclusive, and seamlessly integrated into guests' lifestyles, both during their stay and beyond.
Key trends integrating technology, include:
Full body analysis. Technogym one of our partners has just launched a full body scan machine to review people system and then advise them on the best workouts. Technogym Checkup is a fundamental element of the Technogym Ecosystem, and uses advanced measurement technologies and artificial intelligence to provide an assessment of physical and cognitive condition.
All the different measurements converge in Wellness Age™ — a simple yet powerful metric that is easy to compare to your actual age, providing a clear indicator of your progress. Technogym Coach's artificial intelligence adjusts training programs accordingly to maximize results, increasing satisfaction and level of engagement in the long term.
Choosing the best nutrition and in this case teas to suit your body. One of our sponsors, a Korean Tea Supplier called Chung-gang-won uses an Energy Reading Machine to advise its clients on teas. Their bio-information measurement device uses harmless microcurrents to visualise one's body’s unique energy distribution, from which they’ll be able to discover which teas or herbs can help balance one's body.
Frequency machines are also being used a lot and doing miracles out there. One of our attendees Wholetone Wellness is a bioenergetic wellness service specialising in the application of frequency-based wellness technologies. Its system identifies, stimulates and balances the energetic terrains of the body and environment, including physical, psychological, and spiritual energy.
Beauty scans. I have also personally tried skin analysis supplied by Biologique Recherche at the Lily of The Valley that would help in detecting the type of skin and in turn the best treatment and products were advised. But also a very interesting scan of my scalp at the Mandarin Oriental in Barcelona by the Miriam Quevedo hair spa, in which a therapist trained in trichology makes a personalised diagnosis with the iMirocam to assess the condition of your scalp and hair fibre to then advise you on the best treatment and products for your hair.
Music. A big one that is being adopted on different levels to enhance wellness journeys. From music apps that welcome you in your room, to music that is made by recording the vibration of nature and is then introduced to relax and feel the healing powers of nature.
Other trends I'm seeing emerging: Floating pods, Light and colour therapy and Sleep pods.
I do feel that the personal touch and warmth that a person can give is irreplaceable, and that a machine cannot pick up on subtlety and feelings that a person would be able to pick up on when assessing a client. But it can definitely help speed up some of the process, improving efficiency and therefore allowing for a smoother and cost effective operation in a SPA. However, implementing technology is also challenging on the side of training and implementation within a business that has been running on pure labour and personal touch."
Kate Leff, CEO at REVIVO Wellness Resorts
KL: "AI and technology are revolutionizing the wellness industry by offering personalized, data-driven experiences. At REVĪVŌ, we see a future where technology not only enhances but also customizes wellness journeys, making them more effective and engaging. Through AI-driven analytics, we can tailor treatments to individual needs, monitor progress in real-time, and offer insights that empower guests to take control of their wellness journey. This level of personalization will set new standards in the industry, transforming how guests interact with wellness services.
Key trends include AI-driven personalization through health data analysis software, which allows us to create more curated and tailored experiences for our guests. Wearable health technology is also leading the way by providing measurable data, such as monitoring sleep patterns and stress levels. In our soon-to-open Vitality Centre, we will be incorporating advanced technology for personalized nutrition, longevity, and sleep treatments, along with diagnostic tools that utilize health data management to offer a comprehensive and measurable approach to wellness.
REVĪVŌ is a luxury wellness resort that embraces a holistic approach to wellbeing, seamlessly integrating technology to enhance our guest experience. One example is our Breathe Luxe Lamp, which offers customizable lighting modes to serve as a personal sleep and wake companion. From soothing amber light for restful nights to invigorating blue light for energetic mornings, the lamp helps align guests' routines with guided breathing exercises and evening meditations.
REVIVO Wellness Resort Bali
The benefits of AI-driven wellness programs include greater personalization, efficiency, and the ability to provide data-backed insights. These programs can adapt to guests' needs in real time, creating a truly bespoke experience. However, challenges include ensuring data privacy, maintaining the human touch that is so integral to wellness, and managing the learning curve for both staff and guests. At REVĪVŌ, we believe in a balanced approach, where technology enhances rather than replaces human interaction. Wearables are particularly transformative, as they provide real-time health data that can be used to tailor treatments to each guest’s unique needs.
The key to balancing technology with human touch is to ensure that technology serves to enhance, not replace, human interaction. At REVĪVŌ, we use technology to gather data and personalize experiences, but we always prioritize the empathetic, human connection that defines exceptional service.
The integration of AI and technology will likely be a major differentiator in the hotel spa industry, setting apart those who innovate from those who don't. As guests become more tech-savvy, they will expect personalized, tech-enhanced experiences. Resorts that can seamlessly integrate these elements while maintaining a high level of human service will lead the way. At REVĪVŌ, we view this as an opportunity to redefine luxury wellness by combining the best of both worlds.
My advice would be to start with a clear vision of how technology will enhance your guest experience and align it with your brand values. Invest in technology that adds genuine value, and ensure that it complements rather than overwhelms the human aspects of your service. Also, be prepared to invest in training and support for your staff to ensure a smooth integration. Finally, always keep the guest at the center of your strategy—technology should be a means to deliver a more personalized, engaging, and impactful experience.
As we look to the future, it’s clear that the wellness industry is on the brink of a technological transformation. However, the core principles of wellness—empathy, connection, and holistic care—must remain at the forefront. At REVĪVŌ, we believe that the most successful integration of AI and technology will be one that amplifies these principles, creating spaces where guests feel both seen and supported, with every technological innovation serving to deepen the wellness journey."
With the wrap-up of the October's Hospitality Shining Stars Awards, we are glad to speak to the distinguished Top-rated Property Leaders selected by voting recognised for their exceptional contributions and innovative approaches to property management. These top leaders embody the spirit of excellence, resilience, and creativity that drives the industry forward.
Ahmed Elnawawy | General Manager - Rixos Bab Al Bahr, United Arab Emirates
What his colleagues say:
“Since taking over as General Manager of Rixos Bab Al Bahr in January 2023, Mr. Ahmed Elnawawy has proven to be an extraordinary leader, transforming the resort across multiple dimensions. His leadership has driven improvements in employee engagement, guest satisfaction, revenue generation, and sustainability, setting new benchmarks for excellence in the hospitality industry. Mr. Ahmed's leadership style is rooted in empathy, transparency, and empowerment, creating a culture of mutual respect and open communication. This approach has fostered a collaborative and positive work environment, which has directly contributed to the resort’s success. Numerous return guests have praised the heightened quality of service, facilities, and entertainment. Financially, the resort has excelled under Mr. Ahmed’s leadership, surpassing revenue expectations. Mr. Ahmed has skilfully managed the budget, balancing improvements to facilities, rooms, and the entertainment program while maintaining strong profitability.
Sustainability is a key focus for Mr. Ahmed, who has implemented 51 sustainability initiatives in 2023 alone. Among these are the elimination of single-use plastics and the introduction of a water bottling facility, which has reduced the resort’s environmental impact. Mr. Ahmed’s leadership at Rixos Bab Al Bahr has been instrumental in elevating the resort’s standards across all areas of operation. His focus on employee engagement, guest satisfaction, revenue growth, and sustainability has transformed the resort into a benchmark for excellence in the hospitality industry. Through his visionary approach, strategic management, and deep commitment to both people and the environment, Mr. Ahmed has ensured the continued success and growth of Rixos Bab Al Bahr. His accomplishments over the past year demonstrate his remarkable leadership and dedication to creating a thriving and sustainable resort.”
Andrew Jansson | Cluster General Manager - Centara Lagoon Mirage Maldives and Centara Grand Lagoon Maldives
What his colleagues say:
“With nearly 30 years of experience in hospitality, Andrew has held leadership roles across 14 countries with prestigious hotel brands like Hyatt, Shangri-La, One&Only, and Minor. His current position at Centara marks his fourth management role in the Maldives, where he will oversee the pre-opening and strategic development of both island resort properties. Andrew's extensive background equips him to drive excellence and innovation in these exciting new projects.”
What do you love the most about hospitality?
AJ: “For me, it’s about being part of those special moments, knowing that what we do, has somehow played a role in creating experiences and memories that our guests will share for a lifetime.”
What makes one a true hotelier?
AJ: “You have the be a people person, and you have to have a passion for what you do, no matter how unappreciative it may seem at times. The job satisfaction comes from the smile on people’s faces; whether it’s making a couple’s dream vacation come true, or being a part of a young colleague’s career development and growth. Those little moments is what it’s all about.“
Fernando Horta | General Manager - Hotel de Bourgtheroulde, France
What his colleagues say:
“Fernando has over 20 years of experience in luxury hospitality, having held leadership positions at prestigious hotels across Europe. Known for his dedication to excellence, he focuses on delivering innovative guest experiences and cultivating a strong service culture. His strategic vision and passion for crafting unforgettable stays have firmly established Hotel de Bourgtheroulde as a top destination in the industry.”
What do you love the most about hospitality?
FH: “What I love the most is the endless possibility of crafting new experiences for our guests. See the joy in their eyes when they are delighted with something. Sometimes it can be something simple, but if provided from the heart, it will make a difference.”
What makes one a true hotelier?
FH: “The passion put forward in order to fulfill a promise. The ability to adapt to other cultures, speaking several languages, caring for the associates, spending time helping them grow, looking after the assets as if they are your own.”
Nizam Hassan | Executive Assistant Manager - The Nautilus Maldives
What his colleagues say:
“Nizam began his hospitality career over two decades ago as an apprentice at Four Seasons Hotels & Resorts and has since worked with renowned brands like One & Only, TAJ, and Anantara. With extensive expertise in service and culinary arts, he believes his attention to detail is key to driving his team’s motivation and achieving exceptional results. His commitment to excellence continues to be a valuable asset in delivering top-tier hospitality experiences.”
What do you love the most about hospitality?
NH: “What I love most about the hospitality industry is the ability to create memorable experiences for people. It's a field where empathy, creativity, and service come together to make others feel valued and cared for. From personal interactions with guests to the atmosphere you help build, hospitality is all about making someone’s day brighter. The diversity of people you meet and the chance to learn from different cultures is also incredibly rewarding, making each day unique and exciting.”
What makes one a true hotelier?
NH: “A true hotelier exemplifies exceptional guest focus, attention to detail, and a deep passion for hospitality. They demonstrate strong leadership, adaptability, and consistently strive to exceed guest expectations, ensuring seamless operations and memorable experiences. Their commitment to service excellence is the hallmark of their professionalism.”
Hotel business is a dynamic, high-pressure environment where hoteliers are constantly managing guest expectations, staff dynamics, and operational challenges. This fast-paced world can take a toll on mental health. Here are some mental health tips for those who constantly overwork to make life of others easier.
1. Embrace Breaks During Busy Shifts
During peak check-in times or events, it can feel impossible to step away. However, taking short breaks—just five minutes to breathe deeply or stretch—can recharge your mental state. Use quiet moments in the lobby or staff areas to regroup. Even a brief pause can help you handle stress more effectively.
2. Create a Personal Sanctuary
Whether it’s a designated quiet room or simply a corner of the staff break area, having a space where you can retreat for a few moments can work wonders. Personalizing this space with calming items—like plants, photos, or soothing scents—can help you destress during hectic days. It’s crucial to have a go-to spot to collect your thoughts.
3. Implement Team Huddles
Regular team huddles, even just for 10-15 minutes, can boost morale and communication. Use this time to discuss challenges, share successes, and offer support. Creating an atmosphere where team members can openly share their thoughts can help reduce feelings of isolation and improve mental health.
4. Utilize Technology Wisely
With the demands of managing bookings and guest requests, technology can be both a blessing and a curse. Limit after-hours work emails and notifications. Set boundaries on your devices to avoid burnout. Consider using task management tools to streamline operations and reduce the chaos during busy periods.
5. Promote a Culture of Recognition
In an industry where hard work often goes unnoticed, establishing a culture of recognition can uplift spirits. A simple “thank you” or shout-out during staff meetings can go a long way. Celebrate small victories, whether it’s a successful event or a particularly busy weekend, to foster a sense of accomplishment and community.
6. Seek Mentorship and Peer Support
Connecting with fellow hoteliers can provide invaluable insights and support. Establishing a mentorship program within your hotel can help less experienced staff navigate challenges. Likewise, sharing experiences with peers at industry events or online forums can help alleviate the sense of being overwhelmed.
For managers to remember
Mental health in the hotel industry is not just a personal responsibility; it’s a shared one. By incorporating specific practices like embracing breaks, creating supportive environments, and promoting recognition, hoteliers can cultivate a workplace that prioritizes well-being. Fostering mental health not only benefits the individuals but also enhances guest experiences and overall hotel success. Remember, a mentally healthy team translates to happier guests!
Stephan Anseline, the General Manager of LUX* Grand Gaube in Mauritius, made the headlines this month for winning the Hospitality Shining Stars Awards. We asked him to share some inspiring wisdom with our readers and aspiring property leaders.
What colleagues say about Stephan:
“Stephan’s remarkable ability to stay ahead ensures that he not only maintains but redefines the highest standards of excellence. His leadership blends deep understanding with firm determination, fostering a growth-oriented environment where every team member feels inspired and valued. Unlike others who may cause discomfort, Stephan is an action-taker who leads with conviction and unwavering integrity, earning profound respect from his team through both his words and actions.”
LUX* Grand Gaube
HC: What was your first job in the industry? SA: “After completing my hotel school, my first job in the industry was as a waiter. I learned a lot about customer service, teamwork, and multitasking. It was already a fast-paced environment, and I loved interacting with guests and making sure they had a great experience. Plus, it taught me valuable skills like communication and time management that I still use today.” HC: What do you love the most about hospitality? SA: “What I love the most about hospitality is the opportunity to create memorable experiences for people through innovation and creativity. There’s something special about making someone’s day better through great service, whether it’s a warm welcome, a delicious meal, a friendly conversation or simply, a smile. I also appreciate the sense of community within the industry; it’s all about teamwork and supporting each other to provide the best experience possible. Additionally, every day brings new challenges and interactions, which keeps things exciting!” HC: What was the biggest challenge you had to overcome on your way to success? SA: “The biggest challenge I faced on my way to success was learning to manage stress and stay organized in a fast-paced environment. In my early days as a waiter, and still now, the pressure during busy shifts could be overwhelming. I had to develop strong multitasking skills and find effective ways to prioritize tasks while maintaining a positive attitude. With time and experience, I learned how to stay calm under pressure and communicate effectively with both my team, peers and guests, which made a huge difference in my performance and confidence.” HC: What would be your advice to beginners in the industry? SA: “My advice to beginners in the hospitality industry would be to embrace every opportunity to learn and grow. Stay Positive: Attitude matters! A positive outlook can transform both your experience and that of people around you. Communicate Clearly: Good communication is crucial. Don’t hesitate to ask questions if you’re unsure about something—clarity is key- in every situation. Be Adaptable: The hospitality environment can change rapidly, so being flexible and open to new challenges will help you thrive. Build Relationships: Connect with your team and guests. Strong relationships can create a supportive work environment and enhance the guest experience. Learn from Feedback: Take constructive criticism to heart and use it to improve your skills. Everyone has room to grow! And lastly and most importantly - Enjoy the Journey: Have fun! The industry can be demanding, but it’s also rewarding and full of memorable moments.”
With a rich background in the luxury hospitality industry, Stijn honed his expertise while working with a prestigious 5-star international hotel brand before establishing SMG. His vision for SMG is driven by a commitment to the 3Ps of sustainability: People, Planet, and Profit, and our purpose of making people happy. Stijn is passionate about creating exceptional guest experiences and fostering a positive, innovative, and inclusive culture within his team. He focuses on the well-being and satisfaction of three key stakeholders: guests, team members, and shareholders. Outside of work, he enjoys spending time with his family, engaging in sports, and exploring Bali's vibrant culinary scene.
Music style: Indie Rock, 90’s Rap, and Deep House
Favourite quote: “I'm a lucky person because the company keeps growing, and that means my team keeps growing.” - Nobu Matsuhisa
Languages spoken: From best to worst: English, Dutch, Indonesian, German, Spanish, Mandarin
Favourite thing to do after work: Spend time with my wife and 4-year-old boy, go on dates with my wife, and drink with my mates.Photo credits: Sensorial Management Group (SMG)
Can you give us a brief about your position and responsibilities?
SVL: “As the CEO and Founder of Sensorial Management Group, my primary role is to ensure that our teams are living out our core purpose: making people happy. This involves setting the strategic vision for the company, fostering a positive and inclusive culture, and ensuring that we deliver exceptional experiences to our clients and guests. I focus on innovation, staying ahead of industry trends, and driving sustainable growth. It's about creating an environment where our employees feel valued and empowered to deliver their best work, ultimately leading to exceptional guest satisfaction and business success. One of our key commitments is to the 3Ps of sustainability: People, Planet, and Profit, which guide all our operations and initiatives.”
How do you inspire others while keeping yourself inspired about SMG's mission?
SVL: “I believe in walking the talk—leading by example. Being open to criticism, solving arguments on the spot, and building trust and respect among the teams are crucial. By maintaining transparency and actively participating in daily operations, I inspire others while staying motivated myself. Our mission at SMG is deeply personal to me, and seeing its impact on our guests and team keeps my passion alive. I also draw inspiration from continuous learning and embracing new challenges. By staying curious and open to new ideas, I can keep our mission fresh and engaging for everyone involved. My vision for SMG includes expanding globally while maintaining our personalised touch, and continuously innovating to enhance guest experiences.”
Photo credits: Sensorial Management Group (SMG)
What does it take to grow to the executive level in your field? Any learning sources/techniques you would recommend?
SVL: “Growing to the executive level in the hospitality industry requires a blend of experience, continuous learning, and a passion for service. After years of working with various 5-star international hotel brands, I founded my own company, which has allowed me to unleash unlimited creativity and fun in growing a business. I recommend staying curious, seeking mentorship, and embracing innovative thinking. The hospitality industry is ever-evolving, and it's essential to stay ahead by leveraging technology, understanding market trends, and fostering a culture of continuous improvement. For me, continuous development is key—not just for myself, but for my entire management team. This approach ultimately leads to above-average business results.”
Do you have a secret talent?
SVL: “I believe I have a talent for making people from all walks of life feel comfortable in a very short time span. This ability to connect with others quickly is invaluable in both personal and professional settings. In hospitality, creating a welcoming atmosphere is key, and this skill helps me build strong relationships with guests, clients, and team members alike. It's about empathy, active listening, and genuine interest in others, which can transform interactions and create memorable experiences.”
Photo credits: Sensorial Management Group (SMG)
How is SMG committed to sustainability?
SVL: “At SMG, our commitment to the 3Ps of sustainability—People, Planet, and Profit—is at the core of everything we do. We strive to create positive impacts on our employees, guests, and the broader community (People). Our operations prioritise environmental sustainability, from energy-efficient practices to waste reduction initiatives (Planet). We also ensure our business strategies are financially sound, driving growth and profitability (Profit).”
Today’s leading hoteliers are more than just providers of luxury; they are pioneers in integrating cutting-edge technologies, sustainable practices, and immersive guest experiences that set new standards for the industry. Let's spotlight the trendsetters who are redefining the future of hospitality—hoteliers who embrace creativity, challenge convention, and continually push the boundaries of what is possible in service, design, and sustainability. These visionaries are not just responding to change; they are driving it. LEVEN Hotels - Combining physical and virtual spaces LEVEN, the new lifestyle hotel brand launched by industry innovators has a second site - in the Metaverse, following the launch of LEVEN’s first hotel in Manchester, UK. LEVEN acquired a plot of virtual land in the Fashion Estate, Decentraland to create the ‘LEVENverse’ in June 2022. The LEVENverse, a fun virtual immersive hotel environment, expands upon LEVEN’s physical social spaces to bring them to a global virtual community. The LEVENverse is visually unexpected, embracing freedom of design, with the traditional hotel spaces such as lobby, bedroom and lift reimagined. Just like at LEVEN, there are spaces for makers, creators and innovators to showcase their work through commissioned NFTs and creative digital experiences. Also, the visitors should be ready for some surprise virtual giveaways. The Athenaeum Hotel and Residencies - Elevating ‘green’ architecture The hotel located in Mayfair, London, has a big focus on sustainability and even has hotel is a 329 m² Living Wall, which removes 757kg of CO² and 559kg of O² every year. Implementing a range of policies and initiatives, the hotel adding tripled glazed windows to all rooms to reduce noise pollution and improve heat loss. Other initiatives of the property include:
Installation of low-energy lighting (LEDs)
Water flow reducers on showers and taps
BMS controlling energy-efficient heating and cooling
Hotel’s team members are also encouraged to help with the brand’s commitment through public transport loans and a cycle to work scheme.The Anam Cam Ranh - Upscaling wellness The luxury resort in Vietnem presented its new collection of lush beachfront facilities promoting wellbeing. Spanning 1700sqm, the new 18-hole mini golf course is adjacent to the new 500sqm driving range and pavilion-style clubhouse. The contoured mini golf course is believed to be the first of its kind in Southeast Asia, due to its real grass finishing that the resort’s gardeners painstakingly maintain. Manned by staff ready to assist with golf equipment, tennis rackets, tennis and soccer balls, towels, water and other refreshments, the open-air clubhouse marks the start and finish of the new circular running track. Flanked by greenery, the track stretches for 1.5km around the resort’s recently opened organic sustainable farm and various recreation facilities such as the soccer field. The 8500sqm sustainable farm is dedicated to cultivating an array of vegetables, fruits, herbs, and eggs for meals for guests and staff.
An exemplary sales leader from LUX* South Ari Atoll, Maldives, with years of experience in the field, is sharing her thoughts on sustainability in commercial strategies.
In the evolving landscape of the hospitality business, hotel restaurants are now as much a part of the travel experience as the rooms themselves. Travellers are increasingly seeking destinations that offer unique and memorable culinary experiences, with hotel chefs playing a pivotal role in creating these gastronomic delights. From dining in the treetops to savouring meals inspired by historical recipes, here are five hotels that offer exceptional and unusual culinary offerings. Each of these destinations redefines what it means to dine away from home, ensuring an unforgettable experience for every guest.
Soneva Kiri, Koh Kood
1. Soneva Kiri, Koh Kood - Thailand
At Soneva Kiri, guests are invited to dine in one of the most unusual settings in the world—high up in the treetops. The Treepod Dining experience allows you to enjoy a meal while suspended in a bamboo pod, overlooking the lush rainforest below. Your meal is delivered by a flying waiter via a zip line, adding an element of adventure to your dining experience.
The menu is a celebration of local Thai flavours, using organic ingredients sourced from the hotel's own gardens. The hotel's commitment to sustainability is evident in every dish, making it not just a meal but a connection to the environment. This unique experience at Soneva Kiri exemplifies how hotel restaurants can offer something truly extraordinary, far beyond the conventional dining experience.
Al Maha, a Luxury Collection Desert Resort & Spa, Dubai
2. Al Maha, a Luxury Collection Desert Resort & Spa, Dubai - UAE
Located in the heart of the Arabian Desert, Al Maha offers a dining experience that is both luxurious and deeply rooted in the local culture. The Dune Dining experience allows guests to enjoy a private dinner under the stars, surrounded by the rolling sand dunes of the Dubai Desert Conservation Reserve. This remote and romantic setting is enhanced by a menu that blends traditional Arabic cuisine with modern gastronomy.
Guests can savour dishes such as slow-cooked lamb ouzi and mezze platters while enjoying the serenity of the desert. The hotel chef job at Al Maha involves creating a menu that honours the rich culinary traditions of the Middle East while also catering to an international palate. Dune Dining at Al Maha is more than just a meal—it's a journey into the heart of Arabian hospitality.
ICEHOTEL, Jukkasjärvi
3. ICEHOTEL, Jukkasjärvi - Sweden
The ICEHOTEL in Sweden is renowned for its unique concept—it's built entirely from ice and snow each winter. But beyond its architectural marvel, the hotel also offers a culinary experience that's as extraordinary as its surroundings. The Chef's Table on Ice is a one-of-a-kind dining experience where guests enjoy a multi-course meal prepared on a frozen lake.
The menu is a celebration of local ingredients, including Arctic char, reindeer, and cloudberries, all prepared using traditional Swedish techniques. The setting—an ice table surrounded by the pristine Arctic wilderness—adds a layer of magic to the meal. The hotel chef job at ICEHOTEL involves not just culinary creativity but also adapting to the challenges of cooking in extreme conditions. Dining at the ICEHOTEL is truly a once-in-a-lifetime experience.
Twin Farms, Vermont
4. Twin Farms, Vermont - USA
Twin Farms, a luxury resort in Vermont, offers an intimate and personalised culinary experience that is deeply connected to its surroundings. The hotel's Farm-to-Table philosophy means that every dish is crafted from ingredients grown on the property or sourced from local farmers. What makes Twin Farms stand out is the lack of a set menu; instead, the chef tailors each meal to the preferences of the guests, creating a bespoke dining experience.
Whether you're enjoying a picnic by the lake or a candlelit dinner in the main dining room, the focus is on fresh, seasonal ingredients prepared with care and creativity. The hotel chef job at Twin Farms is about more than just cooking—it's about curating a dining experience that reflects the natural beauty and bounty of Vermont.
The Old Course Hotel, St Andrews
5. The Old Course Hotel, St Andrews - Scotland
The Old Course Hotel, located in the historic town of St Andrews, offers a culinary experience that combines tradition with innovation. The hotel's Road Hole Restaurant is famous for its views over the iconic Old Course golf course, but it's the menu that truly stands out. The restaurant specialises in Scottish cuisine with a modern twist, using locally sourced ingredients such as Angus beef, St Andrews Bay lobster, and wild Scottish mushrooms.
What makes the Road Hole Restaurant exceptional is its whisky pairing menu, where each dish is paired with a different single malt whisky. This experience is a celebration of Scotland's rich culinary heritage, offering guests a true taste of the country. The hotel chef job at The Old Course Hotel involves not just creating delicious meals but also crafting an experience that honours the traditions of Scottish gastronomy.
The wellness and spa industry is a rapidly growing sector, encompassing a wide range of products and services aimed at promoting health, relaxation, and overall well-being, ranging from real estate to supplements and everything in between. In recent years, the industry has seen substantial growth, with global revenues surpassing $119 billion in 2023. This article will concentrate on physical spa businesses and their related operation.
Statistically, the product segmentation amongst businesses within the industry is highly diverse, including but not limited to day spas, hotel/resort spas, medical spas, and destination spas, each catering to different segments of the market and we can ascertain that the growth in this sector mainly stems from an increasing consumer awareness of the benefits relating to health and wellness concepts, coupled with rising disposable incomes and the proliferation of wellness tourism. The Asia-Pacific region holds a significant market share, followed by North America and Europe. The industry is also witnessing a shift towards personalised wellness experiences, integrating advanced technologies and holistic treatments to meet the evolving demands of a health-conscious clientele.
However, how does this consumer awareness and product divericfication reflect on the current practices and structures within the industry? Although there is an increasing recognition of the importance of diversity, equity, and inclusivity (DEI) within the wellness and spa industry, there remains significant room for improvement across various dimensions. In this article, we attempt to introduce various aspects of DEI in this industry to offer a broader understanding of the nuances inherent in this topic and touch on some of the systemic barriers such as cost, cultural misunderstandings, and lack of representation that have created an industry that, despite its growth and diversification, may actively contribute to the exclusion of minorities and amplify other challenges which we will discuss in the following. We would also like to highlight that there are vast differences in the implementation of DEI frameworks globally and this article aims to offer a generalised view that may not be representative of certain global regions.
Photo credit: Pexels
As the conversations surrounding diversity are getting louder, the representation of different demographics within the industry is gradually improving, however, there needs to be an acknowledgement that disparities continue to persist. Traditionally dominated by affluent, white, female clientele, the industry is now seeing a broader range of patrons. However, gender representation still skews towards women, with men often underrepresented both as clients and practitioners and efforts to attract more male clientele are on the rise, with some spas offering services specifically tailored for men. As a whole, the industry seems overwhelmed, if not at a complete loss when it comes to the integration of the LGBTQAI+ community and the creation of safe spaces, professional and customised services and experiences within the realm of wellness, which may warrant a separate article.
In addition to traditional gender considerations, race and ethnicity are critical areas where the wellness and spa industry must undertake more concerted efforts. Leadership positions are often occupied by individuals from the same demographic that the industry primarily serves—affluent, white, and female - although in recent years the dial has positively shifted towards a more balanced representation. A lack of diversity at the top may result in a narrow perspective on the needs and preferences of a diverse clientele.
When the leadership does not reflect the diversity of the community it serves, the decision-making processes may be biased, perpetuating exclusionary practices and failing to recognise the importance of DEI initiatives. Increasing representation in leadership roles requires intentional efforts of the businesses, such as targeted recruitment, onboarding, mentorship programs for underrepresented groups, peer-support groups in the workplace and creating pathways for advancement within the industry. A lack of representation in these areas may perpetuate a sense of exclusion among potential clients from minority groups and there needs to be an acknowledgement that addressing this gap involves not only inclusive hiring practices but also fostering an environment where diverse voices are valued and heard.
Photo credits: Pexels
Age inclusivity is another aspect where the industry is evolving commercially. From a consumer perspective, historically, spa services have targeted middle-aged women, but there's a growing recognition of the needs and preferences of younger and older demographics. Spas are now offering services that cater to younger clients, such as stress management and skin care for teens, as well as treatments that address the needs of seniors, including mobility assistance and specialized therapies for age-related conditions. We have yet to see this reflected in hiring practices and it stands to debate that having a more mature workforce may not be a desired reflection of the youth-obsessed wellness culture we are currently encountering, however, in the age of longevity the life experience of our elders may become a much-needed resource and may contribute to a realistic lifestyle offering in invaluable measures.
Looking at socioeconomics, we must acknowledge that status plays a significant role in accessibility to wellness services. The high cost of many spa treatments creates a barrier for lower-income individuals, and to counter this, some spas are introducing more affordable options and sliding-scale pricing. There is also a greater need for community-based wellness programs and partnerships with local organizations that will help to make wellness services more accessible to a broader audience. Planning a long-term approach to the wellness of society, these initiatives are crucial in democratizing wellness and ensuring that it is not a privilege reserved for the wealthy. This economic exclusivity is often further compounded by the geographic locations of many high-end spas, which are frequently situated in affluent areas, making them physically out of reach for those living in less privileged neighbourhoods. Some spas are beginning to address these issues by offering sliding-scale pricing, community wellness programs, and more affordable treatment options. However, these initiatives are not yet widespread and often rely on external funding or subsidies to be viable.
Inclusivity in services and offerings is another vital aspect for creating a welcoming environment for all. Spas are becoming increasingly aware of the need to provide services that are not only gender-neutral but also considerate of diverse cultural and personal needs. This includes offering treatments rooted in various cultural traditions, such as Ayurvedic therapies, Traditional Chinese Medicine, and indigenous healing practices, allowing the customisation of treatments to respect and honour clients' cultural backgrounds to enhance their sense of belonging and satisfaction. By extension, this includes the offering of bilingual services and creating a culturally sensitive environment that makes clients from various backgrounds feel welcome. Yet, we need to remain vigilant to avoid the cultural appropriation of these practices by removing them from their original cultural and societal frameworks and implanting them into a Westernised and solely capitalist context.
Photo credits: Freepik
The accessibility for people with disabilities remains a significant challenge in the wellness and spa industry, as physical accessibility is often limited and many facilities lack the proper accommodations such as ramps, elevators, and adjustable treatment tables and are omitted in favour of aesthetics, which may lead to the exclusion of whole customer segments. Additionally, there is a desperate need for awareness and staff training on how to serve clients with disabilities respectfully and effectively. In reaching all communities, businesses need to ensure that promotional materials and websites are accessible, with options such as braille menus and sign language interpreters that are essential for inclusivity. In addition, spaces and offerings that are designed for Neurodivergent clientele and employees must be considered as we see a rise of new research emerging that validates the prevalence of people affected by mental health challenges.
The above constitutes only a brief summary of some of the aspects to consider when having a conversation about DEI in the spa and wellness industry, yet it reveals a complex landscape where progress is being made, but systemic barriers and biases persist. We need to have more conversations about the fact that a lack of awareness and training on DEI issues within the industry may exacerbate these economic and systemic barriers. Currently, the majority of spa professionals lack the education and resources necessary to understand and address the diverse needs of their clients. This lack of training extends to understanding cultural sensitivities, addressing unconscious biases, and implementing inclusive practices and while there certainly are pockets of improvement, with some spas actively seeking DEI training for their staff that must be celebrated and recognized, it remains an area needing significant development.
Photo credits: Freepik
Consequently, addressing these systemic issues requires a multifaceted approach. For one, reducing economic barriers through more accessible pricing models and expanding the geographic reach of wellness services may help to democratize access. Businesses need to actively invest in DEI training for all staff levels to foster a more inclusive environment that respects and values diversity and these training initiatives need to be integrated into the core operations of spas rather than a one-time initiative. This may support businesses in enhancing representation in leadership and decision-making roles to bring diverse perspectives into strategic planning, ensuring that DEI considerations are embedded in the organizational culture and business practices.
The importance of diversity, equity, and inclusion (DEI) in the wellness and spa industry cannot be overstated, as it offers numerous benefits to businesses, clients, and the community at large therefore contributing both socially and financially. By catering to diverse demographics, spas and wellness centres can attract clients from various backgrounds, expanding their market reach and revenue potential. This inclusivity not only brings in more customers but also enhances the reputation and brand loyalty of the business. When wellness and spa services are designed with inclusivity in mind, clients from different cultural, socioeconomic, and demographic backgrounds feel welcomed and valued. By breaking down barriers to access and creating an environment where both employees and clients feel seen and heard the spa and wellness industry has a unique opportunity to contribute to a new paradigm in human well-being, making it a crucial component for the future growth and sustainability of the wellness and spa industry.
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Susanne is the founder of PurestLife, a consultancy and coaching practice that offers a new approach to the design and expression of Wellness and Wellbeing in business and personal life. Leveraging her deep understanding of regenerative practices and extensive experience in the hospitality and wellness industry and project management, Susanne has played pivotal roles in shaping innovative concepts for hospitality and wellness projects. As a Director of Wellness and Project Manager she spearheaded the creation of transformative wellness experiences and found her passion for authentic value expression and creating meaningful connections and relationships in both business and life. Her impactful journey spans 20 years in the industry and includes serving as Pre-Opening Director of Wellness at several luxury projects ranging from Private Members Clubs to 5-star nature-immersive wellness retreats and has worked globally with esteemed luxury brands such as Six Senses, Corinthia Hotels & Resorts, Conrad Hotels & Resorts, JOALI and JOALI BEING and Elena Spa.
