Industry News

IHG Hotels & Resorts to welcome Vignette Collection to Türkiye
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IHG Hotels & Resorts to welcome Vignette Collection to Türkiye
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of Vignette Collection, Union Han, Istanbul Karaköy, – marking the brand’s debut in Türkiye. The converted property, owned by Cortex Turizm, will become the 16th IHG hotel in the city once it opens in the second half of 2025. Vignette Collection, Union Han, Istanbul Karaköy represents a continuation of IHG’s growth momentum across Türkiye, taking the total of opened and signed properties in Türkiye to 45 hotels. The latest signing also joins a growing portfolio of Vignette Collection properties around the world, which is set to reach 100 hotels in 10 years, bolstering IHG’s luxury and lifestyle portfolio, one of the world’s largest, with nearly 900 open and signed hotels globally. Vignette Collection is IHG’s luxury conversion brand and allows owners to retain the independent identity and character of their hotels, whilst providing guests with a one-of-a-kind stay in destinations to remember. Staying true to the brand’s ethos, Vignette Collection, Union Han, Istanbul Karaköy will be underpinned by its own “A Means for Good” initiative, highlighting the hotel’s partnerships with local non-profit organisations to spearhead positive contributions to the communities in which it operates. Situated in the historic Tütün Han building, the hotel will feature 51 unique, stylish guest rooms and an all-day artisan bakery and specialty food restaurant, as well as premium wellness facilities including a spa. (Mrs) Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts, said: “It is great to see the momentum Vignette Collection, IHG’s very first collection brand, is having across Europe since its launch in 2021. Today, across the region, we have more than 14 open and signed Vignette Collection properties all in some of the most sought-after destinations. This is a testament to the trust new and existing owners have in IHG, our brands and global enterprise – including our leading loyalty offer and powerful technology and revenue systems - to deliver for them.I’m incredibly proud of the growth we have seen across Türkiye in recent years, which is due to the dedication and drive from our in-market team, who have established strong relationships with our partners. We look forward to working alongside Cortex Turizm to bring the hotel to life and welcome guests to Türkiye’s first Vignette Collection property in 2025.” Cortex Team said: “It is incredibly exciting that our first property with IHG Hotels & Resorts also marks the debut of the Vignette Collection brand in Türkiye. We are confident IHG’s trusted reputation and leading loyalty offer will make the hotel the leading choice for domestic and international travellers alike who are looking for a unique and immersive experience.” IHG Hotels & Resorts has 32 hotels currently in operation across the Türkiye and an additional 13 in development spanning right across its brand portfolio. Vignette Collection, Union Han, Istanbul Karaköy joins other notable signings from this year, including the first Garner hotel in the country which will be located close to the new International Istanbul Airport, and InterContinental Ankara which is set to open in 2025.
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Chestnut Maintains Norfolk Momentum
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Chestnut Maintains Norfolk Momentum
The Gin Trap Inn in the North Norfolk coastal village of Ringstead, has become the latest acquisition for Chestnut, East Anglia's fastest-growing hospitality business. Photo credits: The Gin Trap Inn The acquisition consolidates Chestnut's foothold in the region, through the addition of a further 16 bedrooms. This is the Group's fourth Norfolk acquisition in 2024. In addition, Chestnut has opened The Maltings - a 28 bedroomed hotel in Weybourne (near Blakeney) with The Grain Store, a barn style restaurant and bar overlooking the sea. Founder and Managing Director, Philip Turner, said of the new additions “2024 has been a busy Norfolk year for the business. We started this journey in March 2020 - one week prior to lockdown, and four years later we have almost 200 bedrooms across the county. We remain an ambitious business trying to make a difference for our guests and team – this week we opened our second “winter garden” at The Globe (Wells-next-the-Sea) serving cheese fondues and tartiflette pizzas!" "Building community around our properties is a huge priority for us through The Giving Tree – our charitable foundation which is aiming to raise of £15,000 over this period to support local charities. We take our role as a significant regional employer (excess 200 people) seriously and are keen to develop strong relationships with those promoting North Norfolk as the go-to destination. I have known The Gin Trap Inn for many years and feel privileged that Chestnut has the chance to be part of the future.” Photo credits: The Gin Trap Inn David Lamyman, vendor of The Gin Trap Inn said, “We have taken The Gin Trap Inn to a new level since we acquired the business in 2019. Our great reputation is thanks to a very dedicated and hard-working team of people that know what our guests want and excel at delivering it. Having watched Chestnut grow by acquiring such quality venues and ensuring they individually thrive, I know that The Gin Trap will be in good hands.  Thank you to all those that have supported us.” Chestnut will welcome the new team members from the pub and looks forward to working with them to take the business to the next stage. All guest room bookings and table reservations will remain in place.
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Hotel Bauer in Venice, Italy acquired by Mohari Hospitality
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Hotel Bauer in Venice, Italy acquired by Mohari Hospitality
Mohari Hospitality (“Mohari”) today announced the acquisition of the Bauer Hotel in Venice, Italy. The acquisition of this iconic property is a significant addition to Mohari’s growing European portfolio, underscoring its commitment to building a collection of luxury properties with irreplaceable heritage and unique cultural resonance. Previous owner, Signa Group, had signed a management agreement with Rosewood Hotels, which will operate the property. Mohari has made this latest acquisition alongside its strategic partner in Europe, Omnam Investment Group, a real estate investment and development group specializing in high-end, transformative hospitality with over a decade of experience in Italy and Europe, investing and developing historic and complex projects. The Bauer Hotel is located in the heart of Venice and considered one of the city’s architectural treasures, embodying late 19th-century Venetian medieval mannerism. The property is positioned on the Grand Canal in the historic San Marco district, just steps from the world-renowned Piazza San Marco. Under its new ownership, the property will undergo an extensive restoration, recapturing its grandeur as a symbol of Venetian elegance. “Our vision at Mohari is to establish a portfolio of unparalleled luxury hospitality destinations defined by iconic locations, heritage value, and exceptional guest experiences. The legendary Bauer Hotel fits perfectly within our vision,” said Mark Scheinberg, Founder and Principal of Mohari Hospitality. “The Bauer is truly irreplaceable, prominently situated in the beautiful city of Venice. We are proud to have the opportunity to preserve and elevate this extraordinary jewel of a property, honoring its legacy while transforming it to become one of Europe’s most distinguished hotels.” Rosewood Hotels & Resorts, celebrated for their global collection of remarkable destinations and expertise in reimagining heritage properties, will bring their design, restoration, and operational excellence to the project. The Bauer Hotel joins Mohari’s growing collection of luxury European assets, following the Company’s recent acquisition of a historic Parisian property, which is set to become a luxury hotel of exceptional prominence and stature, and its previous flagship investment in the Four Seasons Hotel in Madrid, which has since become one of Europe’s most exceptional hotels. Mohari and Omnam were advised on the acquisition by Kryalos SGR, DLA Piper, Deloitte, Eastil Secured, CBRE, and Cushman & Wakefield.
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Regent Porto Montenegro partners with GoBaloo to offer thrilling off-road adventures
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Regent Porto Montenegro partners with GoBaloo to offer thrilling off-road adventures
Regent Porto Montenegro, a contemporary five-star luxury hotel located in the heart of Porto Montenegro in the stunning Bay of Kotor, is delighted to announce an exciting brand-new collaboration with GoBaloo, Montenegro’s leading 4X4 off-road adventure specialist. Photo credits: Regent Porto Montenegro Renowned for its impeccable service and elegant design, Regent Porto Montenegro offers guests the chance to complement their stay with a thrilling adventure with GoBaloo. Guests can explore Montenegro’s rugged beauty like never before, with adrenaline-pumping off-road expeditions, cultural tours, and hiking experiences. This experience is perfect for those looking to add a touch of excitement to their luxury getaway.  Discover Montenegro’s Untamed Wilderness This exclusive experience takes guests beyond the Adriatic coast and into Montenegro’s wild, mountainous terrain. GoBaloo’s expert guides lead off-road excursions to Durmitor, the country’s highest peak, while traversing breathtaking coastal roads and secluded trails. Along the way, guests can hike through untouched forests and soak in panoramic views that reveal Montenegro’s most scenic and hidden gems including the Museum of Living History, Fort St Andrija, and the historic village of Gornji Stoliv.  Many of the adventures are four hours long and include picnic lunches with local Montenegrin dishes, homemade rose juice, and freshly brewed coffee. Regent Porto Montenegro and GoBaloo have expertly curated the itineraries enabling guests to have an enriching experience that encompasses the culture, history, and local food of Montenegro.  Photo credits: Regent Porto Montenegro Experience Montenegro Differently This new partnership between Regent Porto Montenegro and GoBaloo brings together the best of both worlds: the finest in luxury and the untamed spirit of Montenegro’s natural landscape. Adventurous travellers can now immerse themselves in the dramatic contrasts of this beautiful country, whilst staying at the stunning five-star Montenegro, experiencing both luxury and exploration in one unforgettable stay.   
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Zannier Hotels Announces a Partnership With Neom for a New Luxury Development in Saudi Arabia
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Zannier Hotels Announces a Partnership With Neom for a New Luxury Development in Saudi Arabia
September 2nd, 2024 – Creator of one-of-a-kind hospitality projects, Zannier Hotels, has announced a partnership with NEOM to develop a new luxury eco-resort in Zardun, one of Magna's destinations located in the Northwest of Saudi Arabia on the coast of the Gulf of Aqaba. Overlooking crystalline waters, Zannier Zardun nestles into the exquisite landscape stretching from the mountains to the low hills, across the coastal plain to the sea. Known for its distinct hotels and resorts that harmonize with their environments, Zannier Hotels is partnering with NEOM to develop Zannier Zardun, a tranquil retreat for discerning guests seeking authentic experiences amidst a breathtaking natural setting. The resort, situated within the four square kilometers of Zardun in a carefully restored semi-desertic landscape thriving with native fauna and flora, will feature a total of 100 rooms and suites, spread over three striking signature buildings, each themed to offer diverse and breathtaking experiences. A distinctively unique experience centre welcomes guests through an underground entrance, leading to a 360-degree observation deck that reveals the splendor of Zardun, providing a setting for the most intimate connection between humans and nature. Guests will enjoy transformative experiences, educational programs on nature conservation and rewilding, and various sports and leisure activities including trekking, mountain biking, rock climbing, stargazing, meditation, and yoga. "We are thrilled to officialize our collaboration with NEOM" commented Arnaud Zannier, Founder and CEO of Zannier Hotels, highlighting that "this partnership marks a significant milestone, solidifying our position among top-tier hospitality brands. It highlights our ambitious vision and commitment to excellence, serving as both a cornerstone for our brand's evolution and a testament to our emergence as a formidable contender in the luxury hospitality market.” As part of NEOM and Zannier Hotels' dedication to preserving and enhancing the natural environment, the resort will feature a series of lush oases designed to support diverse habitats, aiding the reintroduction of native animal, tree, and plant species. “Zannier Zardun epitomizes NEOM's dedication to crafting unrivaled experiences that celebrate the precious environment and rich heritage of Magna. Together we will carefully and diligently cultivate and conserve the vibrant ecosystem along the coast for future generations” said Jeremy Lester, Executive Director, Magna. “This partnership with Zannier Hotels reflects a unified vision where ultra-luxury and sustainability coexist in perfect harmony. Zannier Zardun charters new horizons, merging our grand ambitions and shared values to create lasting memories for our guests and visitors to cherish.” This project represents another major achievement for Zannier Hotels continuing to make its mark as an ambitious and creative global hospitality brand and a leader in new-generation luxury. “Our collaboration with Zannier Hotels, a brand that shares our commitment to authenticity, sustainable practices, and creating unique guest experiences rooted in nature, represents a powerful partnership for NEOM," said Chris Newman, Executive Director of NEOM Hotel Division. " Zannier Hotels' dedication to authentic experience makes them the ideal partner for Magna. Together, we will create a sanctuary that embraces the stunning natural beauty of the Gulf of Aqaba, pushing boundaries in progressive architecture with the aim to redefine how we travel, stay, and live." Zannier Hotel's strength lies in its “Simple Mastery” approach, which emphasizes customization, immersion, sustainability, and authenticity. All projects are crafted by the acclaimed Zannier Interior Design Studio, ensuring a unique and masterful touch.     
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The Destination by Hyatt Brand arrives in Peru with the opening of The Legend Paracas Resort
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The Destination by Hyatt Brand arrives in Peru with the opening of The Legend Paracas Resort
Hyatt Hotels Corporation and El Pardo Hospitality today announced the debut of The Legend Paracas Resort, joining the Destination by Hyatt brand. The 124-suite resort invites guests and World of Hyatt members to discover the natural wonders and historical legacy of Paracas, located on the coast of Peru, about three hours south of Lima. The resort is nestled between the Paracas Nature Reserve and the Pacific Ocean, offering panoramic views of the Paracas Bay and desert hills, designed to be a place of immersive discovery, authentic design and warm, welcoming service. The opening unveils a fully renovated reception desk and lobby, along with a number of enhancements designed to enrich the guest experience. The resort now offers a covered parking garage with two EV (electric vehicle) chargers and a redesigned restaurant and bar inspired by the Paracas culture that evokes the connection between the desert and the sea. “It is a privilege to join forces with Hyatt to open The Legend Paracas Resort and connect guests with the people, place and culture of this unforgettable coastal town. This has been an exciting project for our team, and we are thrilled to officially open our doors to local Peruvians and global travelers alike and invite guests and World of Hyatt members to make this destination their own,” commented Ricardo Bracale, CEO of El Pardo Hospitality. The Legend Paracas Resort  Suite Guestrooms The Legend Paracas Resort is comprised of 124 two-room suites, each equipped with private balconies or terraces that unveil stunning ocean, garden or pool views and deliver an experience that ensure guests feel right at home. The guestroom design reflects the natural beauty of the Paracas National Reserve, drawing inspiration from the natural wonders and historical legacy of the region, using wood and natural fabrics. Each suite includes a communal living room with a sofa bed, TV and desk, a kitchenette with a microwave, coffee maker, tea kettle and minibar, and guestroom have a terrace on the first floor or balcony on the second. Authentic Food & Beverage Offerings The Legend Paracas Resort is home to three on-site culinary concepts that offer different gastronomic experiences using the finest ingredients from the destination including its signature restaurant and bar, Azul, offering Peruvian and international flavors with fresh local ingredients and its casual beach-front restaurant Rey de Las Olas Bar & Lounge. The Pool Side Bar offers light bites and signature cocktails using Peruvian Pisco, local fruits and non-alcoholic cocktails with a twist incorporating local ingredients such as purple corn. Twenty-four-hour in-room dining is also available daily. The resort also offers Café Zokya, authentic Peruvian coffee that blends the unique characteristics of coffee beans sourced from three distinct regions: Quillabamba (Cusco), Pozuzo (Pasco), and Rodriguez de Mendoza (Amazonas). This signature blend is available throughout the hotel’s restaurants, main dining areas and guestrooms. Spa & Wellness At the resort’s heart is the spa, which offers a variety of special services such as body massages, milk baths, scrubs, body wraps and whirlpools. Other amenities include a well-equipped fitness center and a pool overlooking the ocean. Outdoor Adventures A wide variety of curated experiences aimed at building stories are available for all ages such as kitesurfing, wakeboarding, kayaking, paddleboarding, sandboarding, buggy excursions and engaging kid-friendly activities and programs. Venturing out a short distance will offer a glimpse into the rich history and fascinating pre-Columbian cultures of the region, fulfilling guests’ desires for exploration, adventure and creativity. Embark on a boat tour to the Ballestas Islands, a natural wildlife sanctuary with sea lions, penguins, pelicans, and marine birds, or explore the diverse landscapes of Paracas National Reserve and hike through desert trails and unique rock formations. The Legend Paracas Resort  Meetings & Events The resort has a multifunctional banquet space with capacity for up to 300 meeting and event attendees, complemented by an outdoor terrace that offers a spectacular view of the bay, creating a magical space that places special events between the desert and the sea. The resort also has extensive gardens on the beach, ideal for events of any kind, from intimate gatherings of less than 50 guests to large celebrations for more than 1,200 attendees. These spaces are versatile, ideal for both corporate and social events. Special Offers To celebrate the grand opening, The Legend Paracas Resort is offering a “Create your own Legend” package, including breakfast for two and a tour to Ballestas Island, inviting all travelers to explore the natural wonders of Paracas. World of Hyatt is also offering members the opportunity to earn 500 Bonus Points for qualifying nights beginning July 1, 2024, part of World of Hyatt’s new hotel member offer. No registration is required, and the offer is combinable with other offers unless otherwise stated. For more information, please visit worldofhyatt.com/newhotelbonus The Legend Paracas Resort is the 19th resort to join the diverse and growing Destination by Hyatt brand across the globe. The opening of The Legend Paracas Resort marks the second Hyatt hotel in Peru following Hyatt Centric San Isidro Lima and the 15th Hyatt hotel in South America.
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KSL Resorts Teams with Evertreen to Promote Environmental Sustainability
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KSL Resorts Teams with Evertreen to Promote Environmental Sustainability
With a focus on driving positive change and reducing carbon emissions, KSL Resorts has partnered with Evertreen – a pioneering platform facilitating online tree planting and tracking – to plant more than 1,300 trees in Kenya, helping to restore the area’s delicate ecosystem while generating jobs for local youth. According to Ian Pullan, SVP of Asset Management, by planting trees, KSL and Evertreen are joining forces to contribute to environmental sustainability, while supporting the local economy. As part of our On Purpose sustainability program, for Earth Day this year we pledged to plant one tree for each reservation made that day at our portfolio of hotels and resorts, Pullan said. With the support of Evertreen, which sponsors tree planting throughout the world, we were able to plant 1,331 trees in the mangroves of Kenya – a coastal area severely impacted by deforestation. Planting trees helps mitigate the impact of global climate change while supporting biodiversity and providing a tremendous source of cleaner air. Although these trees are planted in Kenya, their impact is global. In this case, the trees planted can absorb up to 380 kgs of carbon dioxide per tree. KSL Resorts & Evertreen  KSL Resorts initially embarked on a partnership with Evertreen in 2023 and to date has planted 5,000 trees – absorbing 750 tons of carbon dioxide and generating 625 working hours in Kenya. Through an enduring and ongoing partnership with Evertreen, Pullan says, We ultimately hope to foster more sustainable, prosperous and equitable futures for our communities, our planet, our hotels and resorts. Aimed at acting with intent and commitment, KSL’s On Purpose program provides a detailed, strategic and scientific approach to reducing the company’s collective environmental impact – reinforcing and enhancing existing companywide sustainability initiatives. Our partnership with Evertreen marks an important milestone in our quest to help create a sustainable future and do what’s right for future generations and the environment, Pullan says. More information on Evertreen is available at www.evertreen.com.
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Accor Signs With Terres de Légendes for Conversion of Saint Martin’s Beach Plaza Hotel to MGallery Property
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Accor Signs With Terres de Légendes for Conversion of Saint Martin’s Beach Plaza Hotel to MGallery Property
Accor, a world-leading hospitality group, in partnership with Terres de Légendes, is thrilled to announce the signing of a new hotel development, The Whimsy Hotel & Spa Saint-Martin – MGallery Collection. Located in the vibrant heart of Saint-Martin, it will be the first MGallery hotel to open in the Caribbean, a strategic location for the ongoing growth and development of the boutique-hotel collection brand MGallery.  Nestled along the pristine beaches of Saint-Martin, close to Marigot on the French side of the island, the hotel serves as an enchanting coastal haven, celebrating the island’s rich cultural heritage while drawing inspiration from the natural beauty and local traditions. For over 20 years, the Beach Plaza Hotel has been an iconic symbol of tourism in Marigot. With its salt-dusted façade and feet in the water, this former Caribbean hotspot is now being revived as a luxury hotel, a stopover for Saint-Martin residents and travelers from around the world. It is a tribute to the French art of living and the vibrant local culture, where the rhythms of instruments intertwine with those of the waves. This essential combination anchors this new home for friends and families as the must-visit spot in the Caribbean. The Whimsy Hotel & Spa Saint-Martin – MGallery Collection will serve as a sanctuary for relaxation, adventure, and rejuvenation. Travelers from around the world will be invited to immerse themselves in this unique retreat, designed to inspire wonder and encourage exploration of the island’s captivating charm. The Whimsy Hotel & Spa Saint-Martin “We are thrilled to announce the signing of our new MGallery hotel in the heart of the Caribbean, a destination on the rise, renowned for its breathtaking natural beauty and vibrant culture. At MGallery, we thoughtfully curate unique properties that offer a collection of boutique hotels with true soul, delivering memorable and meaningful experiences. The hotel will serve as a gateway for guests to explore the island’s rich heritage and captivating stories. It will stand as a symbol of refined luxury, exceptional interior design, and mindfulness, contributing positively to the community. We look forward to welcoming travelers to experience the distinctive allure and memorable moments of MGallery in Marigot,” stated Maud Bailly, CEO of Sofitel, MGallery, and Emblems. Set to open in 2025, The Whimsy Hotel & Spa Saint-Martin – MGallery Collection is poised to be a storied and sophisticated destination full of luxury, beauty, and culture. The project will encompass 165 hotel rooms, including 40 suites. The hotel will feature an array of amenities including a restaurant, three bars (Lobby Beach Bar, Rooftop Bar, Pool Juice Bar), a spa with four treatment rooms, a fitness center, and a 250-square-meter MICE facility. With its unique rooftop bar and beach club, the hotel is expected to become a major F&B&E destination on the island. The hotel will join the esteemed MGallery Hotel Collection brand. Founded in 2008, the collection of signature, design, and heritage hotels today includes over 120 luxury boutique hotels worldwide. Over the past two years, the brand has been ambitiously opening and signing multiple hotels, with plans to grow by 30% our network & pipeline by 2030. Commenting on the project announcement, Edouard Schwob, Senior Vice President Luxury Development, Accor Americas, said, “We are excited to announce the signing of this exceptional project in collaboration with Patrice Seguin from Terres de Légendes. The Whimsy will serve as an iconic addition to the MGallery Collection brand’s presence in the Caribbean, characterized by purposeful architecture and intricate local storytelling through every touchpoint. Our expanding footprint in key destinations across the Caribbean continues to grow, with many more of our brands set to open in the market over the next five years.” On his part, Patrice Seguin, Founder of Terres de Légendes and President of the Tourism Association of Saint-Martin (Club du Tourisme de Saint-Martin), expressed his enthusiasm for the project, stating, “at Saint-Martin, we embrace strategic partnerships to achieve excellence. Our collaboration with Accor exemplifies this approach. This commitment to partnering with industry leaders extends across the hospitality sector, where we consistently set the highest standards for every project. The Whimsy is a testament to this strategy, and we believe it will redefine Saint-Martin’s hospitality landscape, contributing to the island’s economy and cultural richness.“ As part of a master development agreement, Patrice Seguin’s vision of creating an “Event Location, engine of the local economy” has been brought to life with the support of Accor.  “The Caribbean represents a strategic zone for the development of the MGallery brand, a destination revealed among the 4 key destination clusters for future global travelers. With its vibrant culture, stunning natural beauty, and rich heritage, the Caribbean offers the perfect backdrop for our collection of bespoke hotels. Accor remains steadfast in its commitment to expanding its presence in the Caribbean,” concludes Xavier Grange, Chief Development Officer for Sofitel, MGallery and Emblems.
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Sam Nazarian and SBE launch new lifestyle hospitality brand, ‘Project HQ’
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Sam Nazarian and SBE launch new lifestyle hospitality brand, ‘Project HQ’
Sam Nazarian and SBE have launched a new lifestyle hospitality brand named Project HQ, supported by a strategic alliance with Wyndham Hotels & Resorts. The launch comes following strategic investment from entrepreneur Marc Anthony and his company Magnus. The first hotels in HQ’s brand portfolio will be based in Montreux, Switzerland and Detroit, Michigan. The brand will focus on savvy Millennial and Gen Z travellers through a unique blend of cultural and lifestyle elements.  The first property, HQ Montreux Hotel & Spa, is set to open in 2025, following transformation of the existing Royal Plaza & Villa Toscane, originally constructed in 1905 by Swiss architect Louis Villard. Two signature restaurants will find home at the property, courtesy of SBE’s Disruptive Restaurant Group, while a lobby cocktail bar and on-site coffee shop will also be available. Additional amenities will include a spa and fitness centre, along with significant events and meeting space.  The next opening, HQ Detroit Hotel & Spa, will be the first US-based property for the new brand. The transformation of the existing property will include its 174 guestrooms, while a speciality restaurant and cafe will also be available upon opening.  HQ Montreux Hotel & Spa “In the 22 years since establishing SBE, we have always been looking around the corner and understanding the ever-changing landscape of consumers – the tidal wave of consumers coming into the marketplace from the Millennial, Gen Z and Latino audience is staggering,” says Nazarian, founder and CEO of SBE. “They’re eager to partake in communal celebrations, create new memories and relish moments of wonder – and we are creating the spaces to do just that." “Having established our first locations in Montreux and Detroit, we’re steadfast in our commitment to meeting the evolving desires of upcoming generations. This marks the genesis of Project HQ, and we eagerly anticipate unveiling more exciting initiatives in the months ahead, alongside Geoff Ballotti and his tremendous Wyndham team. With our sights set on the future, we aim to build tremendous momentum as we continue to innovate and inspire.”  Geoff Ballotti, President and CEO of Wyndham Hotels & Resorts, adds: “We’ve seen tremendous interest from owners looking to enter the smart lifestyle category created by Sam Nazarian’s SBE. These initial projects in Montreux and Detroit set the stage for a brand that will benefit from SBE’s legendary lifestyle experience and Wyndham’s unmatched scale and resources, creating a turn-key solution unlike anything in the market today.” Project HQ currently has over 15 additional hotels under discussion, with applications in both adaptive reuse and conversion developments. LionGrove meanwhile has committed to building 10 HQ hotels across the Caribbean and long the Sun Belt of the US.
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